Acquisition of 'PRIME CHEF' Professional Private Chef Service: A New Challenge to Enhance the Lifetime Value of Chefs

Chef’s value, a subsidiary of Creek & River Co., Ltd. specializing in the food sector, has reached an agreement to acquire the 'PRIME CHEF' professional private chef service operated by Mori Trust Co., Ltd., effective June 1, 2026. This acquisition is a key strategic initiative to further promote the vision of 'enhancing the lifetime value of chefs.' PRIME CHEF has provided unique dining experiences by directly connecting chefs with users. Meanwhile, Chef’s value develops businesses that expand the potential of individual chefs through career support, independence assistance, and event planning in the food industry. By combining the strengths of both companies, they aim to broaden social options for chefs to work as individuals, rather than just being affiliated with restaurants. PRIME CHEF is an online matching platform for private chefs and users. With the concept of 'special time with loved ones through a private chef,' it is widely used for birthdays, anniversaries, and other special occasions as an alternative to restaurants. The service offers various options, including full-course meals prepared on-site, delivery services where customers handle final plating, and catering for large-scale events.