Spend a Heart-Pounding, Fun Time with Amu-chan and Friends! An Amusement Park Where You Can Be Your Ideal Self! "Shugo Chara!" x Asakusa Hanayashiki Collaboration Event

Creek & River Co., Ltd. announced a new "Atofes®" collaboration event, "Hanayari Hanayashiki," featuring "Shugo Chara!" at Asakusa Hanayashiki (Taito-ku, Tokyo) from Wednesday, May 13 to Monday, June 29, 2026.

The venue will offer original goods with collaboration illustrations, a rally, and collaboration food. Additionally, decorations themed after this collaboration will be displayed throughout the park, including character panels with newly drawn illustrations. Event-limited collaboration tickets, which include exclusive goods and a one-time pass for the "Panorama Time Travel" attraction in a "Shugo Chara!" collaboration version, will also be sold. Don't miss this chance to enjoy Asakusa Hanayashiki with "Shugo Chara!". We look forward to your visit.

Event Outline: - Period: Wednesday, May 13, 2026 - Monday, June 29, 2026 - Location: Asakusa Hanayashiki, Address: 2-28-1 Asakusa, Taito-ku, Tokyo - For facility operating hours and maps, please check the official website: https://www.hanayashiki.net/ - Organizer: Creek & River Co., Ltd. - Planning & Production: Atofes® - For event details, visit here: https://www.hanayashiki.net/events/event/shugochara/

[Contact for this event] Atofes® Operations Office E-Mail: info_attractionfiesta@pr.cri.co.jp

Point 1: Original goods featuring newly drawn visuals on sale! A wide variety of original goods featuring collaboration illustrations are available. *To alleviate congestion and ensure customer safety, admission to the goods venue will be restricted on some dates. - Sales location: "Event Space" on the 3rd floor of the park. *This is the building in front of the Flower Stage. - Payment methods: Cash, credit cards, electronic money, and code payments are accepted. - Purchase limits (per transaction): - Random items: Up to 10 per item or 2 complete sets. - Open items: Up to 2 of each item type. - Purchase bonus: Receive one random "Mashikaku Card" (14 types total) for every 3,000 yen (tax included) spent on "Shugo Chara!" related goods.

Point 2: A mystery-solving rally to enjoy while exploring the park. You can choose from 3 courses of varying difficulty. Those who clear a course will receive one "Special Bromide" (3 types total / open). *The "Special Bromide" will feature the character of the chosen course. - Price (tax included): 700 yen (up to 6 purchases per transaction). - Reception hours: 10:00 AM - 1 hour before park closing. *Final report (clear bonus exchange) is until 30 minutes before closing. - Reception/Final Report Location: Maruhana Shoten souvenir shop within the park. - Notes: Please refrain from posting spoilers on SNS (impressions are highly welcome!).

Point 3: Get prizes by spinning a big Garapon (lottery)! What will you get? You are guaranteed to receive a prize based on the color of the ball. - Prizes: - A Prize: Acrylic board (3 types / open) - B Prize: Heart-shaped can badge (6 types / random) - C Prize: Die-cut sticker (13 types / random) - Sales location: - May 13 (Wed) - May 17 (Sun): Special booth below Disk 'O' ride in the park. - From May 18 (Mon) onwards: Maruhana Shoten souvenir shop within the park. - Price: 600 yen (tax included) (*Up to 5 spins per transaction. Re-queuing is allowed.) - Reception hours: 10:00 AM - 10 minutes before park closing.

Point 4: Food and drink menus to liven up the event! Other attractions include sales of original name stickers, a special "Shugo Chara!" version of the "Panorama Time Travel" attraction that offers 4-sided multi-screen video, and collaboration-themed decorations throughout the park. Character panels with newly drawn illustrations are also displayed, so please enjoy exploring the park. Furthermore, a survey will be conducted for event participants. Scan the QR code located throughout the park and answer the survey to receive an "Original Illustration Card"! Your cooperation is greatly appreciated.

[About "Shugo Chara!"] A miracle fantasy where the protagonist, Amu, actively works with her guardian characters, "Shugo Chara," and friends as a Guardian protecting the "heart's eggs." It was serialized in "Nakayoshi" from 2006 to 2010, and adapted into a TV anime and stage play.