Resolving Misalignments in Manufacturing Through Communication: Free Online Seminar 'Credo for Teams' on May 13

CREEK & RIVER Co., Ltd. (C&R) will hold a free online seminar on May 13 (Wed) titled "Making Principles the Team's Slogan: Introduction to Practical Credo for the Field." This event is designed for those working in teams to learn how to apply principles and Credos to on-site decision-making. In the creative field, projects are often carried out by forming teams for each specific task. Have you ever felt that your team's direction shifts slightly depending on the person, or that speed drops because explanations and adjustments are needed for every decision? Even when there are things you want to value, they might not be fully verbalized. Team-based work often involves situations where: - There is no single correct answer. - Members have different levels of experience and perspectives. - Consensus and conviction are needed rather than just orders. In such cases, a "Credo"—values and criteria for decision-making expressed as a short, shared language—proves invaluable. If principles and visions are the "direction to aim for," a Credo is the words to return to when asking, "How should we decide this time?" in daily operations. This seminar starts with an explanation of what a Credo is and explores how to make principles and Credos truly "usable" rather than just "pretty words." From concepts to practice, we will explain things simply, so why not join us in thinking about a Credo as a slogan that can actually be used in the field? - What is a Credo? - Using Credos (Principles) is key! Where to align decisions on-site. - Organizing terms: Purpose? MVV? Principles? - Are those principles getting through? Why they might not be conveyed as intended. - Making full use of principles: Team building and branding. - Team leaders, managers, directors, and business owners. - Those involved in team-based work such as production, development, or planning. - Those who want to verbalize criteria to reduce team confusion. - Those feeling limited by continuing to give detailed instructions to members. - Those who want to increase team unity and decision-making speed. - Those who want to link organizational building with branding. Seminar Title: Making Principles the Team's Slogan: Introduction to Practical Credo for the Field ■ Date and Time: May 13, 2026 (Wed) 19:00–20:00 ■ Location: Online ■ Speaker: Mr. Koichi Sugaya (Advisor Facilitator / Copywriter, Third Party Co., Ltd.) Born in 1983. Career counselor, copywriter, and facilitator. He supports the implementation and practice of "Credo Management" that turns managers' thoughts into organizational energy. ■ Participation Fee: Free ■ Capacity: 60 people ■ Organizer: CREEK & RIVER Co., Ltd. Announcement of "PEC Sta": PEC, the educational department of C&R, has launched a corporate online training service that packages over 550 archived webinar contents focusing on IT, digital, and creative fields, as well as AI and the latest trends.