Chez Shibuya Unmanned Hotel Opens in Jinnan, Shibuya: Oshiete Co., Ltd. Leads Operation to Create New Value in Urban Lodging
Oshiete Co., Ltd., a subsidiary of CRG Holdings, has begun full-scale operation of 'Chez Shibuya,' an unmanned hotel in the prime Shibuya-Jinnan area. The facility leverages a fully digital check-in/out system and high-quality design to maximize asset value while meeting robust inbound tourism demand.
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- 📰 Published: April 25, 2026 at 00:00
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CRG Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Yasuhiro Oda) announced that its wholly-owned subsidiary, Oshiete Co., Ltd. (Location: Yoyogi, Shibuya-ku, Tokyo; CEO: Masafumi Yonezu), has been entrusted with the operation of 'Chez Shibuya,' a lodging facility owned by Trois deux trois Co., Ltd. Full-scale operations commenced in the spring of 2026.
Located in the highly popular Shibuya-Jinnan area for both domestic and international tourists, this facility is a next-generation lodging that integrates 'unmanned operation x high-quality experience.'
■ Moving towards an era where hotel success is determined by 'operation' rather than 'location'
With the recovery of inbound demand and the rising need for urban accommodation, converting real estate into lodging facilities has accelerated. However, many owners face challenges such as unstable occupancy rates, soaring operational costs, and price competition due to weak brand design. We believe the industry is shifting to a phase where 'operational design' rather than the 'physical building' determines profitability.
■ Characteristics of 'Chez Shibuya' | Three designs aimed at maximizing asset value
1. Prime Location in Shibuya-Jinnan: Within walking distance of Shibuya Station, concentrated with inbound and domestic demand.
2. High-Profit Structure through Unmanned Operation: Complete digitalization of check-in/out, optimization of labor costs, and a scalable model.
3. Maximizing Experience Value: Spatial design realizing 'living like a local' with a minimalist Japanese aesthetic to appeal to international guests.
■ Property Overview
Name: Chez Shibuya
Location: Shibuya-Jinnan area, Tokyo
Owner: Trois deux trois Co., Ltd.
Operator: Oshiete Co., Ltd.
Booking Page: https://www.airbnb.jp/rooms/1663078871459814546
■ Inbound-Specialized Operations by Oshiete
Oshiete provides comprehensive support from multilingual inquiries and guest support to cleaning and quality management, reducing owner burden while maximizing guest satisfaction. They provide one-stop services from concept design and branding to operational setup and revenue management.
Located in the highly popular Shibuya-Jinnan area for both domestic and international tourists, this facility is a next-generation lodging that integrates 'unmanned operation x high-quality experience.'
■ Moving towards an era where hotel success is determined by 'operation' rather than 'location'
With the recovery of inbound demand and the rising need for urban accommodation, converting real estate into lodging facilities has accelerated. However, many owners face challenges such as unstable occupancy rates, soaring operational costs, and price competition due to weak brand design. We believe the industry is shifting to a phase where 'operational design' rather than the 'physical building' determines profitability.
■ Characteristics of 'Chez Shibuya' | Three designs aimed at maximizing asset value
1. Prime Location in Shibuya-Jinnan: Within walking distance of Shibuya Station, concentrated with inbound and domestic demand.
2. High-Profit Structure through Unmanned Operation: Complete digitalization of check-in/out, optimization of labor costs, and a scalable model.
3. Maximizing Experience Value: Spatial design realizing 'living like a local' with a minimalist Japanese aesthetic to appeal to international guests.
■ Property Overview
Name: Chez Shibuya
Location: Shibuya-Jinnan area, Tokyo
Owner: Trois deux trois Co., Ltd.
Operator: Oshiete Co., Ltd.
Booking Page: https://www.airbnb.jp/rooms/1663078871459814546
■ Inbound-Specialized Operations by Oshiete
Oshiete provides comprehensive support from multilingual inquiries and guest support to cleaning and quality management, reducing owner burden while maximizing guest satisfaction. They provide one-stop services from concept design and branding to operational setup and revenue management.