CRG Holdings Signs Partnership Agreement with Professional Dance Team 'SEGA SAMMY LUX' for the 2025-26 Season
CRG Holdings has entered into a partnership agreement with the professional dance team "SEGA SAMMY LUX" for the 2025-26 season. This collaboration stems from a mutual resonance with CRG's philosophy of "Enjoy Growth" and SEGA SAMMY LUX's "NEO CREATOR SQUAD" ethos, emphasizing creativity and continuous evolution. The partnership also acknowledges SEGA SAMMY LUX's community contributions, aligning with CRG's focus on social value creation.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 00:00
- 🔍 Collected: April 8, 2026 at 15:30
- 🤖 AI Analyzed: April 21, 2026 at 02:36 (299h 6m after Collected)
CRG Holdings Corporation (Headquarters: Shinjuku, Tokyo; President and CEO: Yasuhiro Oda, hereinafter CRG Holdings) is pleased to announce that it has entered into a partnership agreement with the professional dance team "SEGA SAMMY LUX," which competes in the professional dance league "D.LEAGUE," for the 2025-26 season.
**■ Background of Partnership Agreement**
SEGA SAMMY LUX is a professional dance team that challenges new forms of expression by fusing street culture and entertainment, with HIP HOP as its core. Under the philosophy "Each one be a creator," they advocate for the "NEO CREATOR SQUAD" and their constant pursuit of innovation as creators captivates many audiences and fans.
SEGA SAMMY LUX Official Website: https://segasammylux.jp/
This stance of enjoying creativity and challenges while continuously evolving strongly resonates with our company's corporate philosophy, "Enjoy Growth," which was a major reason for concluding this partnership.
Furthermore, SEGA SAMMY LUX actively engages in community contribution activities, centered around Shinagawa Ward, not just in competitive activities, delivering smiles and vitality to the community through dance. This stance also aligns with our company's corporate posture of valuing the creation of social value, making it meaningful to walk together as a company.
**■ Future Outlook**
Through this partnership, we will embody the "attitude of each individual proactively challenging and continuously enjoying growth" that SEGA SAMMY LUX cherishes. Moving forward, as partners who share our philosophy, we will continue to build forward-looking challenges and growth.
**■ About the CRG Group**
Our group aims to solve the structural labor shortage caused by the decrease in the working-age population due to declining birthrates and aging population, by not only providing "human resources" in our core human resource dispatch and placement business, but also "outsourcing" utilizing specialized know-how, and "information" such as AI/RPA.
**■ Background of Partnership Agreement**
SEGA SAMMY LUX is a professional dance team that challenges new forms of expression by fusing street culture and entertainment, with HIP HOP as its core. Under the philosophy "Each one be a creator," they advocate for the "NEO CREATOR SQUAD" and their constant pursuit of innovation as creators captivates many audiences and fans.
SEGA SAMMY LUX Official Website: https://segasammylux.jp/
This stance of enjoying creativity and challenges while continuously evolving strongly resonates with our company's corporate philosophy, "Enjoy Growth," which was a major reason for concluding this partnership.
Furthermore, SEGA SAMMY LUX actively engages in community contribution activities, centered around Shinagawa Ward, not just in competitive activities, delivering smiles and vitality to the community through dance. This stance also aligns with our company's corporate posture of valuing the creation of social value, making it meaningful to walk together as a company.
**■ Future Outlook**
Through this partnership, we will embody the "attitude of each individual proactively challenging and continuously enjoying growth" that SEGA SAMMY LUX cherishes. Moving forward, as partners who share our philosophy, we will continue to build forward-looking challenges and growth.
**■ About the CRG Group**
Our group aims to solve the structural labor shortage caused by the decrease in the working-age population due to declining birthrates and aging population, by not only providing "human resources" in our core human resource dispatch and placement business, but also "outsourcing" utilizing specialized know-how, and "information" such as AI/RPA.