"#HakoShinPackChallenge" Starts at Kashima Antlers' Final Home Game! A New Habit of Paper Resource Recycling

Nippon Paper Crecia Co., Ltd. (Address: 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo; Representative Director and President: Atsumi Yasunaga; hereinafter "the Company"), a member of the Nippon Paper Group, will once again implement the "#HakoShinPackChallenge" paper resource recycling project, in collaboration with Kashima Antlers, following its success last December. This event will take place on Saturday, May 23, 2026, at the Meiji Yasuda J1 Centennial League Regional League Round EAST Section 18 match between Kashima Antlers and FC Tokyo (at the Nippon Paper Crecia booth in Kashima DANDAN Hiroba outside Mercari Stadium).

The project's theme is "Establishing a Habit of Resource Circulation," aiming to spread the practice of local resource circulation and new recycling habits by encouraging individuals to bring used empty tissue boxes, toilet roll cores, and drink cartons from their homes.

The Company collects these three types of paper resources because empty tissue boxes and toilet roll cores are used in its main products. Furthermore, for drink cartons, high-quality recycled pulp made from drink cartons and other materials is partially used in its "Scottie® Flower Series" and "Crecia EF" brands.

As part of its partnership with Kashima Antlers, the Company also collects paper resources at eco-stations inside Mercari Stadium on match days. The resources collected through these efforts are circulated into various paper products after going through the recycling process. The initiative proposes the action of "returning what you have used to society as a resource" and hopes to establish a new habit of circulation in daily life.

Event Overview

・Date: Saturday, May 23, 2026, 13:30-17:30

・Location: Nippon Paper Crecia booth in Kashima DANDAN Hiroba outside Mercari Stadium

・Collection items / Precautions for bringing:

- Empty tissue boxes: Please remove the film from the opening and bring the box folded.

- Toilet roll cores: Please cut them flat before bringing.

- Drink cartons: Please wash, open, and dry them before bringing.

・Participation benefits:

The first 1,000 households who bring collected resources will receive a "Scottie Tissue Flower Box Notebook." Additionally, 155 people will be selected by lottery to win prizes such as "Player-autographed Vintage T-shirts," "Emblem Pin Badges," and "choito Hand Towels." choito is a material made from "paper yarn" that utilizes recycled paper resources from used drink containers, allowing participants to experience the potential of paper resources circulating in a new form. Some drink containers collected at Mercari Stadium are also utilized.

In addition to paper resource collection, a fun event for everyone, "Crecia Quiz," is also planned.

We hope this new resource collection experience will be an opportunity for you to change your actions. *Please note that event details are subject to change without prior notice.

Thoughts Behind the Project

As a company promoting paper resource circulation, we offer products that are close to everyone's daily lives and propose new forms of resource circulation to society. The "#HakoShinPackChallenge" is an initiative that encourages the establishment of a "new behavioral habit" where consumers sort and recycle used paper resources themselves. We hope many people will participate in this opportunity to take the first step towards resource circulation with their own hands.

"#HakoShinPackChallenge" Report

At the event on December 6 last year, many resources were collected as follows:

- Empty tissue boxes: 315

- Toilet roll cores: 797

- Drink cartons: 386

This time, we look forward to even more people participating.

Our Web Survey on Disposal Methods for Empty Tissue Boxes and Toilet Roll Cores (Reference Data)

According to our web survey conducted in 2025 (n=1,394), regarding disposal methods:

- Empty tissue boxes: 61.9% disposed of as "burnable waste," 36.5% as "sorted for recycling."

- Toilet roll cores: 71.3% disposed of as "burnable waste," 26.5% as "sorted for recycling."

Compared to other recyclable waste such as PET bottles (76.9%) and cans (73.9%), which over 70% of people sort for recycling, empty tissue boxes (36.5%) and toilet roll cores (26.5%) remain a minority at around 30%. From these survey results, it is clear that there is still room for improvement.