Cuteness Overload! "Marmot Festival" to be held for the first time at Hanshin Umeda Main Store 2F from May 13, attracting many into the "Marmot Swamp"

The "Marmot Festival" is a first-time event bringing together marmot-themed goods, art, and merchandise, all centered around the cuteness of marmots. In recent years, marmots have gained increasing popularity, especially on social media, captivating many fans with their "fluffy feel" and "adorable 'pui pui' squeaks."

This event offers an experience surrounded by "cuteness" through works that express the charm of marmots from various angles. The space is designed to cherish moments where visitors instinctively stop and feel, "This one is so cute...!"

The venue will feature marmot-themed goods, accessories, illustrations, stationery, and marmot care products from creators gathered from all over Japan.

Many one-of-a-kind and event-limited items will also appear, allowing visitors to enjoy encountering their "oshi-moru" (favorite marmot item) that can only be found here.

"Once you notice, you can't escape." With the concept of such a "marmot swamp," the event aims to be a place where each visitor can find their own favorite, their "oshi-moru."

It's a new event experience that combines the sense of security unique to department stores with the discovery and excitement unique to pop-up events.

Event Outline

Event Name: Marmot Festival ■Period: May 13 (Wednesday) - May 19 (Tuesday), 2026 ■Hours: 10:00 - 20:00 (until 18:00 on the final day) ■Venue: Hanshin Umeda Main Store 2F Creator's Village ■Address: 1-13-13 Umeda, Kita-ku, Osaka-shi, Osaka ■Admission: Free *Participating creators and latest information will be announced sequentially on official social media.