Second Phase of "Shirotan" TV Anime Adaptation Commemorative Project: "Shirotan Uruuru Fuwamochi Hugging Pillow 85cm"

NEWS RELEASE

June 30, 2026

Creative Yoko Co., Ltd.

Second Phase of "Shirotan" TV Anime Adaptation Commemorative Project

"Shirotan Uruuru Fuwamochi Hugging Pillow 85cm"

Sales Begin Exclusively Online on July 1 (Wed) at 0:00!

Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President and CEO: Takayuki Kitahara) will launch the "Shirotan Uruuru Fuwamochi Hugging Pillow 85cm" as the second phase of the commemorative project for the TV anime adaptation of its original character "Shirotan." Sales will begin on July 1, 2026 (Wed) at 0:00 exclusively on online shops, in limited quantities.

About "Shirotan"

"Shirotan" is an original character modeled after a "harp seal," embodying our company's philosophy of "comfort, healing, encouragement, and connection." Since its creation in 1999, Shirotan has delivered healing and comfort to customers of all ages with its rounded form and gentle expression, primarily through soft-to-the-touch hugging dolls and plush toys. In 2017, we began full-scale licensing business, and Shirotan has become cherished both domestically and internationally as a "comforting presence to have by your side."

Official Website: https://sirotan.fun/

Official X (Shirotan & Characters): https://x.com/sirotanfunwari

Official X (Shirotan Event Merchandise Info): https://x.com/sirotan_fun

Official Instagram: https://www.instagram.com/sirotan_fun/

TV Anime "Shirotan" Information - Further Details Revealed!

As the anime broadcast approaches and fan anticipation grows, further details were announced at the "TV Asahi New Anime Festival ~Summer 2026~" held on June 29 (Mon). The TV anime "Shirotan" will be part of TV Asahi's short anime brand "PiciAni," with broadcasts scheduled to begin every Saturday at 4:29 PM in October 2026. Additionally, the voice cast for Shirotan's friends and the main promotional video have been unveiled.

Limited Edition Design from the Hugging Pillow Series, Which Has Sold Approximately 460,000 Units Total, Now Available This product features a limited edition design of Shirotan with eyes brimming with fun and joy, as if overwhelmed with happiness, designed to resonate with the excitement and anticipation of fans following the new information. This iconic expression, also seen in the main promotional video, seems to mirror the thrill of the upcoming story and the pounding hearts of the fans. It possesses an overwhelming presence befitting a commemorative product, deeply resonating with the warm feelings of each and every fan.

The hugging pillow series has been a signature product of "Shirotan" since its debut in 1999, with approximately 460,000 units sold to date. It is a blockbuster product that has delivered healing to countless customers.

This new product boasts an impressive volume with a total length of 85cm and an exquisite "fuwamochi" (fluffy and chewy) texture that makes you forget the fatigue of daily life. The comforting embrace that gently spreads warmth the moment you hold it in your arms will bring further comfort and healing to your daily life.

"Shirotan Uruuru Fuwamochi Hugging Pillow 85cm" Product Details

Product Name: Shirotan Uruuru Fuwamochi Hugging Pillow 85cm

Price: 8,000 yen (tax included, shipping included)

Release Date: July 1, 2026 (Wed) 0:00

Size: Approximately 85cm (length) x 38cm (width) x 28cm (height) (excluding hands)

Purchase Bonus (Novelty): Large hologram sticker (10cm x 10cm) featuring Shirotan from the main promotional video

*Limited Quantity Product: 500 units total across all 6 online shops

(We plan to divide the arrival period, with an initial order of 300 units and a subsequent order of 200 units.)

*There is a possibility of a small resale of canceled or reserve units after the order deadline.

*For details regarding sales and orders, please check each online shop.

Online Shops for Sale

Shirotan Town Rakuten Ichiba Store

https://item.rakuten.co.jp/sirotan/361-36402/

Mother Garden & Pet Paradise Official Online Store

https://shop.creativeyoko.co.jp/items/361-36402

Mother Garden Rakuten Ichiba Store

https://item.rakuten.co.jp/mg-mail/361-36402/

Mother Garden Yahoo! Store

https://store.shopping.yahoo.co.jp/mg-sweet/361-36402.html

Mother Garden Amazon Store

https://www.amazon.co.jp/dp/B0H3JZGM5Z

Mother Garden & Pet Paradise Onward Closet Store

https://crosset.onward.co.jp/items/361-36402

Summary of Announcements from "TV Asahi New Anime Festival ~Summer 2026~"

At the "TV Asahi New Anime Festival ~Summer 2026~" live stream on the 【tv asahi animation YouTube Channel】 on June 29 (Mon), the following information about the TV anime "Shirotan" was released:

Broadcast Information: TV Asahi, starting October 2026, every Saturday from 4:29 PM Voice Cast for Friends Decided:

Announced the cast (voice actors) for Shirotan's friends "Rakkoinu," "Shell," and "Ramune." Shirotan: Aoi Yūki Rakkoinu: Miyu Hanasaki Shell: Rina Hidaka Ramune: Riyo Iwai Latest Video Released: Promotional video now available on the official anime YouTube channel! https://youtu.be/4iOFqQ1E4Mo

Anime Overview

TV Anime "Shirotan"

Broadcast Starts October 2026!

Every Saturday at 4:29 PM on TV Asahi

Cast

Shirotan: Aoi Yūki

Rakkoinu: Miyu Hanasaki

Shell: Rina Hidaka

Ramune: Riyo Iwai

Staff

Original Creator: Creative Yoko

Director: Arisa Okada

Assistant Director: Atsuko Yamamoto

Series Composition & Screenplay: Sei Yoshizuki

Sound Director: Chikako Yokota

Music: Shota Kowashi

Art Directors: Shizuka Goto, Michiyo Arakawa

Director of Photography: Koichi Yokomakura

Sound Effects: Kaori Yamada

Recording Mixer: Toshihiro Hayano

Sound Production: STAY LUCK

Animation Production: LESPRI

Planning & Production: TV Asahi, Shin-Ei Animation

<TV Anime Shirotan>

Official HP: https://www.tv-asahi.co.jp/sirotan/

Official X: https://x.com/anime_sirotan

Official Instagram: https://www.instagram.com/sirotan_anime/

Official TikTok: https://www.tiktok.com/@sirotan_anime

<Copyright Notice>

© CREATIVE YOKO/TV Anime "Shirotan" Production Committee

*When posting anime materials, please be sure to include the above copyright notice.

About Creative Yoko Co., Ltd.

We celebrated our 45th anniversary in March 2026. Cherishing "joy" and "playfulness," we develop original characters like "Shirotan" and brands such as "Pet Paradise" and "Mother Garden." Through products that accompany daily life, we will continue to deliver "comfort, healing, encouragement, and connection."

Representative: Takayuki Kitahara, President and CEO

Headquarters: 667-16 Takada, Nagano City, Nagano Prefecture, 381-8545

Business Activities: Planning and sales of pet fashion and pet products, operation of trimming salons, hotels, and dog runs, planning and sales of general merchandise and goods for after-school care, and character licensing development for "Shirotan."

URL: https://www.creativeyoko.co.jp/