Sirotan, slated for TV anime adaptation in Fall 2026, to exhibit at "Licensing Japan" from June 17th for 3 days
Key facts
- Sirotan, slated for TV anime adaptation in Fall 2026, to exhibit at "Licensing Japan" from June 17th for 3 days
- Creative Yoko Co., Ltd. will exhibit at "Licensing Japan," held from June 17th, to commemorate the upcoming TV anime adaptation of "Sirotan," scheduled to premiere in Fall 2026. The booth will feature a promotional video of the anime version and will actively recruit merchandise partners (licensees) for the anime rights, while also continuing to seek partners for the original character rights, aiming to expand the IP business.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Creative Yoko Co., Ltd. will exhibit at "Licensing Japan," held from June 17th, to commemorate the upcoming TV anime adaptation of "Sirotan," scheduled to premiere in Fall 2026. The booth will feature a promotional video of the anime version and will actively recruit merchandise partners (licensees) for the anime rights, while also continuing to seek partners for the original character rights, aiming to expand the IP business.
- Citation
- Sirotan, slated for TV anime adaptation in Fall 2026, to exhibit at "Licensing Japan" from June 17th for 3 days (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Creative Yoko Co., Ltd. will exhibit at "Licensing Japan," held from June 17th, to commemorate the upcoming TV anime adaptation of "Sirotan," scheduled to premiere in Fall 2026. The booth will feature a promotional video of the anime version and will actively recruit merchandise partners (licensees) for the anime rights, while also continuing to seek partners for the original character rights, aiming to expand the IP business.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 12:00
- 🔍 Collected: June 12, 2026 at 12:28 (28 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (4h 23m after Collected)
NEWS RELEASE
June 12, 2026
Creative Yoko Co., Ltd.
Sirotan, slated for TV anime adaptation in Fall 2026,
To exhibit at "Licensing Japan" from June 17th for 3 days
~ Actively recruiting partner companies (licensees) for anime rights! ~
Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President and CEO: Takayuki Kitahara) will exhibit a booth for its original character "Sirotan" (https://sirotan.fun/) at the "18th Licensing Japan" (Organizer: RX Japan Co., Ltd.), to be held from June 17 (Wed) to 19 (Fri), 2026, at Tokyo Big Sight (Koto-ku, Tokyo).
Booth Number: West Exhibition Hall, 1st Floor, Hall 2, Booth 15-46
"Licensing Japan" is one of Japan's largest specialized events for the license business, bringing together over 800 domestic and international contents. It aims to create new business opportunities by providing a platform for interaction with related companies, industry professionals, and consumers.
At this exhibition, following the decision to adapt "Sirotan" into a TV anime (starting Fall 2026, on TV Asahi), we will be actively recruiting new partner companies (licensees) for merchandise and campaign tie-ins related to the anime rights. We will also continue to seek partners for the original character rights, which have a strong track record in licensing, aiming for further expansion of our IP business.
■ Background and Objectives of Exhibition
Since its debut in 1999, "Sirotan" has captivated many fans with its adorable appearance and overwhelmingly healing world view, establishing itself as a long-selling character loved by two generations of parents and children. Since entering the licensing business in 2017, we have leveraged its high affinity to achieve collaborations with partner companies across various industries, including apparel, food, digital content, and experiential events. We continue to provide new brand value through diverse channels.
The primary objective of this exhibition is the "full-scale recruitment of anime rights licensees" accompanying the TV anime adaptation decision. Through the anime, we aim to elevate domestic recognition to mass media levels and promote full-scale overseas expansion (globalization) into Asian and Western markets, using merchandise and large-scale campaigns after the broadcast begins as a hook.
We view the promotion of globalization triggered by this TV anime adaptation as a crucial step towards our 30th anniversary in 2029. Our goal is to establish "Sirotan" not as a fleeting trend, but as "infrastructure for comfort" that delivers healing worldwide. We look forward to meeting partner companies who will join us in energizing "Sirotan" both domestically and internationally.
■ Exhibition Highlights and Booth Attractions
A large 85-inch monitor installed in the booth will broadcast a promotional video (PV) of the TV anime version prior to its terrestrial broadcast starting in Fall 2026. This will provide a clear vision of potential collaborations, such as new product development and campaign tie-ins for the broadcast launch.
Additionally, panels will showcase numerous examples of past collaborations, pop-up stores, and uses in experiential content. By visualizing our track record in diverse categories like apparel, food, and digital content, we will clearly communicate the high market potential and broad versatility of "Sirotan" even to companies new to the brand.
【Exhibition Details】
Event Name: 18th Licensing Japan
Dates: June 17 (Wed) - June 19 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight (3-11-1 Ariake, Koto-ku, Tokyo)
Booth Number: West Exhibition Hall, 1st Floor, Hall 2, Booth 15-46
Exhibitor: Creative Yoko Co., Ltd.
Exhibition Space: 48.6㎡
■ About Sirotan
"Sirotan" is an original character based on the "harp seal," embodying our company's philosophy of "comfort, healing, encouragement, and connection." Since its birth in 1999, we have primarily offered plush toys and stuffed animals with a soft touch, delivering healing and comfort to customers of all ages with their rounded forms and gentle expressions.
The long-awaited TV anime broadcast is scheduled to begin on TV Asahi in Fall 2026.
Official Website: https://sirotan.fun/
Official X (Sirotan Character): https://x.com/sirotanfunwari
Official X (Sirotan Event Product Info): https://x.com/sirotan_fun
Official Instagram: https://www.instagram.com/sirotan_fun/
■ About Creative Yoko Co., Ltd.
In March 2026, we celebrated our 45th anniversary. Cherishing "joy" and "playfulness," we develop original character brands such as "Sirotan," "Pet Paradise," and "Mother Garden." Through products that accompany daily life, we will continue to deliver "comfort, healing, encouragement, and connection."
Representative: Takayuki Kitahara, President and CEO
Headquarters: 667-16 Takada, Nagano City, Nagano Prefecture, 381-8545
Business Activities: Planning and sales of pet fashion and pet products, operation of trimming salons, hotels, and dog runs, planning and sales of general merchandise and goods for children, and character licensing development for "Sirotan."
URL: https://www.creativeyoko.co.jp/
June 12, 2026
Creative Yoko Co., Ltd.
Sirotan, slated for TV anime adaptation in Fall 2026,
To exhibit at "Licensing Japan" from June 17th for 3 days
~ Actively recruiting partner companies (licensees) for anime rights! ~
Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President and CEO: Takayuki Kitahara) will exhibit a booth for its original character "Sirotan" (https://sirotan.fun/) at the "18th Licensing Japan" (Organizer: RX Japan Co., Ltd.), to be held from June 17 (Wed) to 19 (Fri), 2026, at Tokyo Big Sight (Koto-ku, Tokyo).
Booth Number: West Exhibition Hall, 1st Floor, Hall 2, Booth 15-46
"Licensing Japan" is one of Japan's largest specialized events for the license business, bringing together over 800 domestic and international contents. It aims to create new business opportunities by providing a platform for interaction with related companies, industry professionals, and consumers.
At this exhibition, following the decision to adapt "Sirotan" into a TV anime (starting Fall 2026, on TV Asahi), we will be actively recruiting new partner companies (licensees) for merchandise and campaign tie-ins related to the anime rights. We will also continue to seek partners for the original character rights, which have a strong track record in licensing, aiming for further expansion of our IP business.
■ Background and Objectives of Exhibition
Since its debut in 1999, "Sirotan" has captivated many fans with its adorable appearance and overwhelmingly healing world view, establishing itself as a long-selling character loved by two generations of parents and children. Since entering the licensing business in 2017, we have leveraged its high affinity to achieve collaborations with partner companies across various industries, including apparel, food, digital content, and experiential events. We continue to provide new brand value through diverse channels.
The primary objective of this exhibition is the "full-scale recruitment of anime rights licensees" accompanying the TV anime adaptation decision. Through the anime, we aim to elevate domestic recognition to mass media levels and promote full-scale overseas expansion (globalization) into Asian and Western markets, using merchandise and large-scale campaigns after the broadcast begins as a hook.
We view the promotion of globalization triggered by this TV anime adaptation as a crucial step towards our 30th anniversary in 2029. Our goal is to establish "Sirotan" not as a fleeting trend, but as "infrastructure for comfort" that delivers healing worldwide. We look forward to meeting partner companies who will join us in energizing "Sirotan" both domestically and internationally.
■ Exhibition Highlights and Booth Attractions
A large 85-inch monitor installed in the booth will broadcast a promotional video (PV) of the TV anime version prior to its terrestrial broadcast starting in Fall 2026. This will provide a clear vision of potential collaborations, such as new product development and campaign tie-ins for the broadcast launch.
Additionally, panels will showcase numerous examples of past collaborations, pop-up stores, and uses in experiential content. By visualizing our track record in diverse categories like apparel, food, and digital content, we will clearly communicate the high market potential and broad versatility of "Sirotan" even to companies new to the brand.
【Exhibition Details】
Event Name: 18th Licensing Japan
Dates: June 17 (Wed) - June 19 (Fri), 2026, 10:00 - 17:00
Venue: Tokyo Big Sight (3-11-1 Ariake, Koto-ku, Tokyo)
Booth Number: West Exhibition Hall, 1st Floor, Hall 2, Booth 15-46
Exhibitor: Creative Yoko Co., Ltd.
Exhibition Space: 48.6㎡
■ About Sirotan
"Sirotan" is an original character based on the "harp seal," embodying our company's philosophy of "comfort, healing, encouragement, and connection." Since its birth in 1999, we have primarily offered plush toys and stuffed animals with a soft touch, delivering healing and comfort to customers of all ages with their rounded forms and gentle expressions.
The long-awaited TV anime broadcast is scheduled to begin on TV Asahi in Fall 2026.
Official Website: https://sirotan.fun/
Official X (Sirotan Character): https://x.com/sirotanfunwari
Official X (Sirotan Event Product Info): https://x.com/sirotan_fun
Official Instagram: https://www.instagram.com/sirotan_fun/
■ About Creative Yoko Co., Ltd.
In March 2026, we celebrated our 45th anniversary. Cherishing "joy" and "playfulness," we develop original character brands such as "Sirotan," "Pet Paradise," and "Mother Garden." Through products that accompany daily life, we will continue to deliver "comfort, healing, encouragement, and connection."
Representative: Takayuki Kitahara, President and CEO
Headquarters: 667-16 Takada, Nagano City, Nagano Prefecture, 381-8545
Business Activities: Planning and sales of pet fashion and pet products, operation of trimming salons, hotels, and dog runs, planning and sales of general merchandise and goods for children, and character licensing development for "Sirotan."
URL: https://www.creativeyoko.co.jp/
FAQ
What business opportunities arise from the "Sirotan" anime adaptation?
Leveraging the anime adaptation, we are recruiting licensing partners for merchandise and campaigns, offering opportunities for IP business expansion both domestically and internationally.
Will "Sirotan" be expanded overseas?
Yes, with the TV anime adaptation as a catalyst, we are promoting full-scale overseas expansion (globalization) into Asian and European/North American markets.
What will be specifically exhibited at Licensing Japan?
We will be screening the TV anime version's PV and displaying panels showcasing past collaboration achievements and product development examples.