Heat Countermeasures for Pets Bad at Temperature Regulation: 'Pet Paradise' Holds 2026 Cool Fair

NEWS RELEASE April 23, 2026 Creative Yoko Co., Ltd. Heat Countermeasures for Pets Bad at Temperature Regulation 'Pet Paradise' 2026 Cool Fair Held - Supporting Summer Preparation with a Veterinarian-Supervised 'Heat Countermeasures Guide' & Scene-Specific 'COOL NAVI' - 'Pet Paradise', a specialized pet supplies brand developed by Creative Yoko Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture; President: Takeyuki Kitahara), is holding the 2026 Cool Fair at stores nationwide to help beloved dogs and cats spend the summer comfortably and full of energy. According to long-term forecasts by the Japan Meteorological Agency, temperatures across the country in 2026 are expected to be higher than normal, with severe heat likely to continue for a long time. For pets, who are less capable of regulating their body temperature than humans, summer is a season requiring meticulous care. To support the healthy daily lives of pets and their owners, this fair proposes advice based on correct knowledge and items equipped with the latest cooling functions. ■ To Survive Summer Smartly and Happily Due to the prolongation of summer in recent years, the time pets spend dealing with heat is longer than before. Therefore, 'Pet Paradise' is distributing leaflets supervised by veterinarian Dr. Masayoshi Suzuki at storefronts so that owners can welcome summer with peace of mind. The leaflet, 'Heat Countermeasures Start Guide for Dogs and Cats', explains in an easy-to-understand manner the early signs of 'hidden heatstroke' that can occur even indoors, and points for creating an environment tailored to the pet's size and lifestyle. We support solving summer troubles by sharing specialized knowledge and the know-how of 'Pet Paradise'. [Heat Countermeasures Start Guide for Dogs and Cats (WEB)] https://www.creativeyoko.co.jp/summer_guide_pp/ ■ Summer Preparation for Pets by Scene for 'COOL NAVI' Under the title 'COOL NAVI', we introduce the optimal goods across two axes: [Outing Navi] to protect them from harsh sunlight, and [Home Navi] to maintain coolness efficiently. [Outing Navi] Protect pets from strong sunlight and keep a comfortable environment even while moving Summer outings should be kept short and scheduled during cooler times. And thorough countermeasures are indispensable. Asphalt exposed to direct summer sunlight can reach 50°C to 60°C, and pets with low body height are affected by severe heat more than humans. ■ Recommended Countermeasures and Items Utilization of Pet Carts Because the closer they are to the ground, the more susceptible they are to the heat of the asphalt, it is important to keep them away from geothermal heat by utilizing pet carts when moving. Cool Cushion for Carts Creates a cool and comfortable space inside the cart using contact cooling fabric. [Cart] Smooka Neo 3WAY 50,000 yen (tax included) https://shop.creativeyoko.co.jp/items/586-43129?cc=70 Cool Cushion for Carts 6,710 yen (tax included) https://shop.creativeyoko.co.jp/items/633-43020?cc=11 Compact Cooler An ice pack that can be attached inside a cart or carry bag. Can be frozen and used repeatedly. Used together with a cart cushion to suppress temperature rise inside the cart. Mist Handy Fan Increases coolness with 3-stage wind and the heat of vaporization from mist. By attaching it to the cart, it prevents heat from being trapped inside. Compact Cooler (Gray) 2,680 yen (tax included) *Includes 2 soft ice packs https://shop.creativeyoko.co.jp/items/239-38064?cc=103 Mist Handy Fan (Mint Green) 4,600 yen (tax included) https://shop.creativeyoko.co.jp/items/611-43230?cc=41 Utilization of Cooling Wear Depending on the temperature when going out, you can gently suppress body temperature rise by selectively using a simple 'Cool Bandana' or a 'Cool Vest with Ice Pack Pockets' that cools both the back and stomach. Bear Cool Bandana (Ice Pattern) 2,990 yen *Contact cooling fabric, includes 1 soft ice pack https://shop.creativeyoko.co.jp/items/633-43188?cc=42 Hickory Cool Vest with Pockets, available in 6 sizes: 4,950 yen (tax included) - 6,050 yen (tax included) *Pockets on the chest and back sides, includes 2 soft ice packs https://shop.creativeyoko.co.jp/items/633-43155?cc=103 https://shop.creativeyoko.co.jp/items/6