Hypnosis Mic -Division Rap Battle- The Movie x Laforet HARAJUKU Collaboration Project

Creative Plus Inc. (Location: Shibuya-ku, Tokyo; President: Shutaro Kato), a consolidated subsidiary of M-Up Holdings Inc. (Location: Shibuya-ku, Tokyo; President & CEO: Koichiro Bito) that handles content distribution and collaborations utilizing characters and anime IPs, has announced a collaboration project, "Hypnosis Mic -Division Rap Battle- The Movie × Laforet HARAJUKU," with the commercial facility "Laforet Harajuku," operated by Mori Building Co., Ltd. (Location: Minato-ku, Tokyo; President and CEO: Shingo Tsuji). The event is scheduled to be held from Saturday, April 25, 2026, to Sunday, May 31, 2026. We are pleased to provide the following details. This project will feature a variety of plans for enjoying the world of the work, including collaboration products with notable brands incorporating "Harajuku culture," collaboration menus with dining establishments, the opening of a POP UP SHOP, a digital stamp rally to tour the building, and decorations using collaboration visuals. Furthermore, we plan to distribute collaboration-exclusive original shopper bags as a purchase bonus for goods at the POP UP SHOP, as well as a must-buy campaign that you can participate in by shopping in the building, allowing you to enjoy the collaboration with "Hypnosis Mic -Division Rap Battle- The Movie" throughout the entire facility. Note ■ Collaboration Project Overview ・Title: Hypnosis Mic -Division Rap Battle- The Movie × Laforet HARAJUKU ・Duration: Saturday, April 25, 2026 to Sunday, May 31, 2026 ・Sponsor/Planning: Creative Plus Inc. ・Cooperation: Mori Building Co., Ltd. ・Special Website: Scheduled to open on Friday, April 17, 2026 ・Official Collaboration X (formerly Twitter): https://x.com/hypnosismic_LFT (@hypnosismic_LFT) ■ Highlights of this Project <1. Sale of Brand Collaboration Products> Within Laforet Harajuku, we plan to release items in collaboration between notable brands and "Hypnosis Mic." You can enjoy highly fashionable collaboration products typical of Harajuku. ■ ACRO TOKYO. (B1F) Offering 6 types of stylish scarves! These are collaboration products with a design that is great to use and great to display. Item: Scarf (90x90cm) Price per scarf: 5,500 yen (tax included) ■ Chuouchou Senjutsu Kougei (B0.5F) A bag charm full of Harajuku feeling, unique to Chuouchou Senjutsu Kougei! Item: Bag Charm Price per piece: 7,700 yen (tax included) ■ RAVEL Creators Market (B1.5F) Collaboration-exclusive rings and bracelets are here! Each item is available in 6 types for each Division. These are items that can also be used in daily life! Item (Left): Leather Ring Price per piece: 4,950 yen (tax included) Item (Right): Leather Bracelet Price per piece: 8,250 yen (tax included) *Exclusive Bonus for Purchasers of Collaboration Products Customers who purchase eligible products will receive one original hand towel featuring newly drawn illustrations. *The bonus will be given out randomly. *One towel will be given for each eligible item purchased. *Limited quantity, available while supplies last. <2. Limited-Time Collaboration Menu> For a limited time during the collaboration, we will be selling collaboration menus. We are planning a lineup that is fun to look at and enjoyable to taste. ■ MILK MILK MILK! (2F) MILK MILK MILK!'s signature milk bottles will be available in 6 types, one for each Division. The special bottle comes with an original label, plus a Division-specific trading acrylic charm! Don't miss this opportunity! Product price: Eat-in 1,375 yen (tax included) / Take-out 1,430 yen (tax included) ■ ovgo Baker Meiji St. (2F) Selling 6 types of cupcakes for a limited time! Decorated with picks featuring newly drawn illustrations and cup seals with the Division logos. Enjoy these cupcakes that are both delicious and beautiful. Product price: Eat-in 950 yen (tax included) / Take-out 930 yen (tax included) *Exclusive for those who order the collaboration menu Customers who order a collaboration menu item will receive one original Division-specific coaster featuring newly drawn illustrations. *The bonus will be given out randomly. *One coaster will be given per eligible menu item ordered. *Limited quantity, available while supplies last. <3. Digital Stamp Rally / AR Photo> We will hold a digital stamp rally where you collect stamps by visiting posters displayed at 6 locations within Laforet Harajuku. Collect all the stamps from each spot to enjoy a collaboration-exclusive digital bonus. For the completion bonus, we have prepared multiple character-specific standby images (wallpapers), and you can choose one design you like. You can participate in the stamp rally as many times as you like, every day during the period. By participating repeatedly, you can also obtain multiple bonuses. Furthermore, when you acquire a stamp, you can also enjoy taking AR photos with the newly drawn characters. ・Event Period: April 25th to May 31st ・Completion Bonus Character-specific standby images (wallpapers) *You can choose one bonus from multiple designs. *It is possible to obtain multiple completion bonuses! ・Participation Fee: Free *Transportation and communication costs are the responsibility of the customer. *An email address or LINE account is required to log in. *For details, please see the special website scheduled to be released on April 17. <4. POP UP SHOP> At the POP UP SHOP held at "MAKE THE STAGE" on the 5th floor, we will sell collaboration goods using original newly drawn illustrations. We plan to offer a large lineup of special goods produced for this project. POP UP SHOP Name: Hypnosismic The Movie Collab POP UP SHOP Period: Saturday, April 25th - Sunday, May 31st *Entry reservation system from Saturday, April 25th to Wednesday, May 6th. Admission Fee: Free *Free admission is planned from Thursday, May 7th, but same-day admission tickets may be distributed or entry may be restricted depending on congestion. Trading Acrylic Stand Single (18 types total) Single: 990 yen (tax incl.) / BOX: 17,820 yen (tax incl.) Flip-phone Style Card Case (7 types total) 1 type: 1,650 yen (tax incl.) Marshmallow Stickers (7 types total) 1 type: 880 yen (tax incl.) Folding Mirror (7 types total) 1 type: 1,870 yen (tax incl.) Trading Can Badge Single (18 types total) Single: 550 yen (tax incl.) / BOX: 9,900 yen (tax incl.) Acrylic Diorama - Kotonoha Party 1 type: 3,300 yen (tax incl.) Can Badge Set - Kotonoha Party 1 type: 1,650 yen (tax incl.) Sticker Binder with Refills (7 types total) 1 type: 3,300 yen (tax incl.) *The "Sticker Binder with Refills" is scheduled for mail order only; only samples will be displayed in the store. Purchase Benefits: ・For every 3,000 yen (tax incl.) spent in a single transaction, receive one trading illustration card (18 types total). ・For purchases of 5,000 yen (tax incl.) or more in a single transaction, receive one original shopper bag (1 type total). *Some dates will require an entry reservation. Details will be announced later. *Limited quantity, available while supplies last. Trading Illustration Cards - 18 types (Image) Original Shopper Bag - 1 type (Image) <5. Limited-Time Birthday Project> To celebrate the characters' birthdays, we will offer limited-time birthday bonuses. During the target period, customers who spend 3,000 yen (tax incl.) or more in a single transaction at the POP UP SHOP will receive a postcard of the target character in addition to the regular purchase benefits. ■ Doppo Kannonzaka Distribution Period: Wednesday, May 13th – Tuesday, May 19th ■ Jyuto Iruma Distribution Period: Monday, May 25th – Sunday, May 31st *The regular trading illustration cards will also be given. *Limited quantity, available while supplies last. Postcard (Image) <6. Must-Buy Campaign> During the collaboration period, at participating campaign stores within Laforet Harajuku, customers who make a purchase of 2,000 yen or more in a single transaction will receive one random umbrella marker (6 types total) as a facility purchase bonus. Umbrella Markers - 6 types (Image) *Limited quantity, available while supplies last. *One per person per transaction. *The purchase amount applies to the amount spent at a single store; amounts from multiple stores cannot be combined. Eligible Stores: [B1.5F] Metamorphose HARAJUKU・MIHO MATSUDA・minacute・Maison de ATELIER PIERROT・MINT NeKO＆Moriguchika・RIN・RAVEL Creators Market [B1F] ACRO TOKYO.・REZEN AXES-X [B0.5F] ANNA SUI COSMETICS・The Entrance of MAYLA・Chuouchou Senjutsu Kougei [1.5F] LA POMME petit・RANDA [2F] Liquem・Urban Sophistication Tokyo・Maison de FLEUR [3F] MFC STORE HARAJUKU・SENSE OF PLACE by URBAN RESEARCH・RNA MEDIA・X-girl HARAJUKU [3.5F] MILKFED. HARAJUKU [4F] Munyugurumi Patio・merry jenny・VAYRELL・KBF・PASTEQIDOR [5F] MAJESTIC LEGON・SHED BY ACG・OLIVE des OLIVE <7. Information via Official Collaboration X & Follow/Repost Campaign> The official collaboration X account will provide the latest information on this project, collaboration products and menus, bonuses, and sell-out information as needed. Additionally, to commemorate the holding of this project, a social media campaign is planned on this account. Details of the campaign will be announced on the special website scheduled to open on Friday, April 17, 2026, and on the official collaboration X. Official Collaboration X (formerly Twitter): https://x.com/hypnosismic_LFT (@hypnosismic_LFT) <8. In-store Decorations> Inside Laforet Harajuku, each floor is scheduled to be decorated according to each Division. You can enjoy poster decorations, photo spots, character panels, and more throughout the building. Please pay attention to the unique presentation of a full-building collaboration, including experiences gained just by walking through the building, not just shopping. About "Hypnosis Mic -Division Rap Battle-" A music-based character rap project launched in September 2017, "Hypnosis Mic." A total of 18 unique main characters are divided into six teams: "Ikebukuro Division," "Yokohama Division," "Shibuya Division," "Shinjuku Division," "Osaka Division," and "Nagoya Division," engaging in heated rap battles. Rappers and trackmakers leading Japan's hip-hop scene participate as creators for the rap music that colors the battles. By having voice actors perform various songs while rapping, the story of each character unfolds through the music. Furthermore, "Hypnosis Mic" has also expanded into various media mixes such as comics, game apps, stage plays, and anime, based on its character-rich music and story-driven audio dramas. In February 2025, it was adapted into a movie, becoming a major hit as Japan's "first" interactive film, with box office revenue of 2.8 billion yen (as of April 2026). The Blu-ray for "Hypnosis Mic -Division Rap Battle- The Movie" will be released on Wednesday, May 13th. 〇 Hyp-Movie Blu-ray Pre-order Link: https://hpmi.lnk.to/MVBD 〇 Official Website: https://hypnosismic.com/ 〇 Official X (formerly Twitter): https://x.com/hypnosismic (@hypnosismic) ■ Copyright Notice ©Hypnosis Mic -Division Rap Battle- Movie *Reference Information ・M-Up Holdings Inc. President & CEO: Koichiro Bito Head Office: Shibuya South Tokyu Building 10F, 3-12-18 Shibuya, Shibuya-ku, Tokyo Business Activities: Contents business, EC business, electronic ticket business, other businesses URL: https://m-upholdings.co.jp/ ・Creative Plus Inc. President: Shutaro Kato Head Office: Shibuya South Tokyu Building 10F, 3-12-18 Shibuya, Shibuya-ku, Tokyo Business Activities: Content production and distribution business, animation production, game graphics production, IP overseas expansion business URL: https://creativeplus.co.jp/ ■ Inquiries regarding this matter M-Up Holdings Inc. IR Contact E-Mail: ir-support@m-upholdings.co.jp End