Announcement of National Collaboration Campaign between Nijisanji Unit "SMC-gumi" and Round One

Creative Plus Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative Director: Shutaro Kato), a consolidated subsidiary of m-up holdings Co., Ltd. (Location: Shibuya-ku, Tokyo; Representative Director: Koichiro Bito) that handles content distribution and collaborations utilizing character and anime IPs, has decided to hold a collaboration campaign between "ROUND1 (Round One)," a multi-entertainment facility operated by Round One Japan Co., Ltd. (Location: Osaka-shi, Osaka; Representative Director and President: Eiji Kawaguchi), and "SMC-gumi," a unit belonging to the VTuber / Virtual Liver group "Nijisanji" operated by ANYCOLOR Inc., from April 10, 2026 (Friday) to May 10, 2026 (Sunday). We hereby announce the details as follows.

Details

This campaign will feature a variety of unique Round One activities such as bowling, Spo-cha, billiards, and darts. It will include collaboration-exclusive packs using newly shot visuals, collaboration drinks and food, a bowling score registration campaign, an AR stamp rally within Spo-cha facilities, an X (formerly Twitter) follow & repost campaign, and more.

Furthermore, original goods featuring the newly shot visuals will be available for online purchase on the e-commerce site "Cocoani (https://cocoani.jp/)," in addition to being sold at select stores.

■Collaboration Campaign Overview

Title: "SMC-gumi x ROUND1 Collaboration Campaign"

Period: April 10, 2026 (Friday) - May 10, 2026 (Sunday) [Total 31 days]

Goods Pre-order Period: April 17, 2026 (Friday) - May 10, 2026 (Sunday)

Scheduled Shipping: Sequentially from July 2026 onwards (for online sales)

Participating Stores: All Round One stores *Goods will be handled at only 20 stores

Campaign Special Website

https://www.round1.co.jp/collaboration/smc/index.html

■Campaign Content

＜Event Details＞

・Sales of original goods (at 20 stores)

・Sales of collaboration-exclusive packs (Bowling, Billiards, Darts, Spo-cha)

・Sales of arranged drinks / collaboration menu items within Spo-cha facilities

・Sales of collaboration menu items

・Capsule toy sales

＜Measures (Campaigns)＞

・Bowling Exciter Effects

・Bowling Score Registration Campaign

・AR Stamp Rally within Spo-cha facilities

・X (formerly Twitter) Follow & Repost Campaign

・Photo Spot Installation

and more

...