[Overlooked in Restaurant Marketing] Only 20% Have Registered for a Restaurant's Official LINE Account. Meanwhile, 85.4% of Registrants Have Visited or Ordered Again - Creative Jump Announces 'Short-Distance Marketing' Survey Results
Creative Jump Inc. published a survey on the reality of LINE official account registrations in restaurants. While the registration rate is only about 20%, 85.4% of those who registered return, highlighting the importance of 'short-distance marketing'.
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- 📰 Published: April 10, 2026 at 02:18
- 🔍 Collected: April 10, 2026 at 09:01 (6h 43m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 07:26 (238h 24m after Collected)
Creative Jump Inc. (Headquarters: Minato-ku, Tokyo, CEO: Daiki Migi) conducted a survey targeting restaurant users nationwide regarding the reality of registering for restaurants' LINE official accounts and subsequent return visit behavior.
When it comes to attracting customers to restaurants, attention often focuses on acquiring new customers utilizing SNS, advertising, and gourmet sites. On the other hand, amidst ongoing high prices and labor shortages, the importance of designing mechanisms to reconnect with customers who have visited once, turning them into repeat and regular customers, is increasing in physical store businesses.
Our company defines the concept of deepening relationships starting from close touchpoints at the time of visit—such as the storefront, in front of the cash register, at the table, conversations with staff, and LINE official accounts—as 'Short-Distance Marketing'. This survey yielded results that back up the importance of this short-distance marketing.
## Survey Background
In many restaurants, advertising and SNS measures are initially considered for attracting new customers. In reality, however, not many stores are able to connect on the spot with customers who took the trouble to visit and design a reason for their next visit.
Especially for LINE official accounts, merely opening one does not work; it only shows its power as a route for return visits when questions like 'Why register now?' and 'What value will be delivered after registration?' are carefully designed.
Therefore, in this survey, we explored hints for 'short-distance marketing' in physical stores by capturing the reality of LINE official account registrations in restaurants, their impact on visits and orders, and further, the differences in reactions by demographic attributes.
## Key Survey Results
- The number of people who added a restaurant's LINE official account as a friend within the past 3 months was 208 out of 1,000 (20.8%).
- Looking at household income, the LINE registration experience rate was 12.9% for those under 5 million yen, 26.2% for those between 5 million and under 10 million yen, and 35.6% for those 10 million yen and above.
- 85.4% of LINE registrants have experienced visiting or ordering triggered by LINE distributions or coupons.
- While the higher the income group, the higher the return visit effect, they are strict towards distributions that are constantly similar in content.
- The deciding factor for adding a friend is 'on-the-spot discount' for women and 'experience-enhancing benefits' for men.
- There is also a difference in the value expected after registration between men and women. Women emphasize coupons, while men emphasize experiencing tangible benefits.
- People in their 30s are more likely to register, and the visit effect after registration is particularly high for those in their 40s.
## Details of Survey Results
### 1. The higher the household income bracket, the more likely they are to register for a restaurant LINE account
In the preliminary survey, the number of people who have added a restaurant's LINE official account as a friend within the past 3 months remained at 208 out of 1,000 (20.8%).
On the other hand, looking at household income, the registration experience rate was 12.9% for under 5 million yen, 26.2% for 5 million to under 10 million yen, and 35.6% for 10 million yen and above, showing a tendency where the higher the household income bracket, the higher the registration experience rate.
From these results, it can be inferred that restaurant LINE accounts are not registered equally by everyone, but are more likely to reach segments with relatively high disposable income or those sensitive to convenience and information value.
### 2. After registration, 85.4% have experienced visiting or ordering
To the question, 'Have you ever visited or ordered triggered by a restaurant's LINE distribution or coupon within the past year?', 'Many times' accounted for 47.5%, and '1 to 2 times' was 37.9%, totaling...
When it comes to attracting customers to restaurants, attention often focuses on acquiring new customers utilizing SNS, advertising, and gourmet sites. On the other hand, amidst ongoing high prices and labor shortages, the importance of designing mechanisms to reconnect with customers who have visited once, turning them into repeat and regular customers, is increasing in physical store businesses.
Our company defines the concept of deepening relationships starting from close touchpoints at the time of visit—such as the storefront, in front of the cash register, at the table, conversations with staff, and LINE official accounts—as 'Short-Distance Marketing'. This survey yielded results that back up the importance of this short-distance marketing.
## Survey Background
In many restaurants, advertising and SNS measures are initially considered for attracting new customers. In reality, however, not many stores are able to connect on the spot with customers who took the trouble to visit and design a reason for their next visit.
Especially for LINE official accounts, merely opening one does not work; it only shows its power as a route for return visits when questions like 'Why register now?' and 'What value will be delivered after registration?' are carefully designed.
Therefore, in this survey, we explored hints for 'short-distance marketing' in physical stores by capturing the reality of LINE official account registrations in restaurants, their impact on visits and orders, and further, the differences in reactions by demographic attributes.
## Key Survey Results
- The number of people who added a restaurant's LINE official account as a friend within the past 3 months was 208 out of 1,000 (20.8%).
- Looking at household income, the LINE registration experience rate was 12.9% for those under 5 million yen, 26.2% for those between 5 million and under 10 million yen, and 35.6% for those 10 million yen and above.
- 85.4% of LINE registrants have experienced visiting or ordering triggered by LINE distributions or coupons.
- While the higher the income group, the higher the return visit effect, they are strict towards distributions that are constantly similar in content.
- The deciding factor for adding a friend is 'on-the-spot discount' for women and 'experience-enhancing benefits' for men.
- There is also a difference in the value expected after registration between men and women. Women emphasize coupons, while men emphasize experiencing tangible benefits.
- People in their 30s are more likely to register, and the visit effect after registration is particularly high for those in their 40s.
## Details of Survey Results
### 1. The higher the household income bracket, the more likely they are to register for a restaurant LINE account
In the preliminary survey, the number of people who have added a restaurant's LINE official account as a friend within the past 3 months remained at 208 out of 1,000 (20.8%).
On the other hand, looking at household income, the registration experience rate was 12.9% for under 5 million yen, 26.2% for 5 million to under 10 million yen, and 35.6% for 10 million yen and above, showing a tendency where the higher the household income bracket, the higher the registration experience rate.
From these results, it can be inferred that restaurant LINE accounts are not registered equally by everyone, but are more likely to reach segments with relatively high disposable income or those sensitive to convenience and information value.
### 2. After registration, 85.4% have experienced visiting or ordering
To the question, 'Have you ever visited or ordered triggered by a restaurant's LINE distribution or coupon within the past year?', 'Many times' accounted for 47.5%, and '1 to 2 times' was 37.9%, totaling...