[FDE Service Launched] On-site, Hands-on AI Business Improvement Specialized for the Entertainment and IP Business Industry. Providing end-to-end support from design to operational adoption by embedding into the field.

CreativeGain Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryota Mitsuhashi; hereinafter "the Company") is launching its Forward Deployed Engineering (FDE) service, specialized for the entertainment and IP business industry. This is a hands-on service where engineers and consultants directly engage with the client's on-site operations, providing end-to-end support from understanding business needs to AI implementation, workflow construction, and operational adoption.

In addition to our existing support resources, we have further strengthened our ability to support everything from upstream strategy to development by collaborating with Argonauts Inc., which excels in design and product development.

What is FDE (Forward Deployed Engineering)?

FDE is a new service delivery style where engineers directly engage with the client's on-site operations, bringing their company's products, to provide end-to-end support from understanding business challenges to system implementation and operational improvement. By identifying issues on the spot and proposing AI-driven approaches, we can achieve rapid business improvements.

In our FDE service, engineers and consultants work as a team, accompanying the client on-site to identify issues, implement solutions, and ensure operational adoption. We can also provide support while bringing our proprietary product, "IP GROW®."

While we can also handle development in the e-commerce and logistics sectors, which are not limited to entertainment, as well as large-scale development such as core system renewals and major system construction, these will be proposed separately from the FDE service.

Background of this Service Launch: The Entertainment and IP Content Business Industry Facing Major Transformation with AI

The entertainment and IP content business is characterized by fluid progress for each project and IP, with many on-site, case-by-case responses. This makes it difficult to accumulate data effectively and turn it into assets. Consequently, the industry has faced structural challenges that have hindered DX and operational efficiency.

However, with the evolution of solutions like AI, we believe that these fluid and person-dependent on-site operations are now at a point where they can undergo significant transformation.

On the other hand, AI implementation often ends with "just installing the tool," failing to take root in the workplace and fading away without its effects being measured. To address this challenge, we provide support through hands-on FDE that embeds into the workplace, ensuring that AI utilization leads to concrete results.

Service Overview: Implementing AI in a "Results-Oriented Way" Through On-Site Support

This service involves understanding actual operational flows and challenges through on-site interviews and business reviews, and then designing an AI utilization strategy. We provide bespoke, optimal designs and support operational adoption, rather than a situation where AI is introduced "just because." By setting KPIs in advance and repeatedly conducting quantitative reviews and improvements, we continuously track how AI utilization contributes to management indicators.

Key support areas include on-site merchandise sales and e-commerce operations for entertainment, inventory management, accounting, accumulation and utilization of planning know-how, design and planning supervision, proofreading, license management, and quality control. We can start step-by-step in each area as needed.

Furthermore, the output of the implemented AI tools can be connected and accumulated in our data platform "IP GROW®," enabling data integration on a project basis and mid-to-long-term utilization. Additionally, by connecting all data with "IP GROW®" as a core system, not just optimizing individual parts, we can further enhance efficiency across the entire organization.

Our Strengths

1. Deep understanding of the business structure of the entertainment and IP content business

We are deeply rooted in the entertainment and IP content business and are involved daily in supporting merchandise and event production. Through these practical on-site experiences, we have a thorough understanding of industry-specific business practices and business models, including license expansion, and can design and provide AI-driven operational efficiency improvements for them. We have numerous support cases tailored to on-site industry challenges, from establishing and operating foundations like entertainment e-commerce operations, customer service, and logistics, to AI utilization in proofreading systems for merchandise manufacturing. We are one of the few companies in Japan that can implement AI while understanding industry-specific operational flows.

2. Proven track record of end-to-end support, including complex operational scenarios like logistics

Entertainment logistics involves extremely specialized and complex operations, such as shipping that fluctuates with events and managing inventory transfers with on-site sales. We have a deep understanding of these business practices and a wealth of support experience. We have also partnered with Logless Inc. to create various case studies from a systems perspective.

3. Proprietary data platform "IP GROW®" specialized for the entertainment and IP business industry

We possess our own data platform, "IP GROW®," which centrally manages data related to IPs, projects, and sales items. By connecting tools and AI outputs implemented on-site to this platform and using them as learning sources, we can build partial operational improvements into mid-to-long-term assets.

<Supplement: What is "IP GROW®"?>

"IP GROW®" is an AI-native database specialized for the entertainment and IP industry provided by our company (patent pending). Unlike typical CRMs that focus on customer management, it employs a unique design that organizes data based on IPs and projects. It accurately visualizes complex rights and distribution structures for each IP and project, as well as diverse revenues from merchandise, events, and licenses on a project-by-project basis, connecting on-site operations, management, and executive levels. Furthermore, it functions as a hub that integrates with external tools for e-commerce, inventory, and accounting, and by connecting accumulated data to AI learning and utilization, it supports the mid-to-long-term maximization of IP revenue.

Service Site: https://ip-grow.creativegain.co.jp

Collaboration with Argonauts Inc.

For the provision of this service, we are collaborating with Argonauts, which has extensive experience in engineering, design, and product management, to provide on-site support as FDE (Forward Deployed Engineering). Based on IP GROW®, we will support the growth of the entertainment and IP content business and create new industry standards.

<Comment from Mr. Ariga, Representative Director and CEO of Argonauts Inc.>

Argonauts has supported product development in various phases and domains, from startups to large corporations, with a guild-like structure.

Recently, we have been focusing particularly on the entertainment domain, and we are confident that with CreativeGain Inc.'s "IP GROW®," we can bring further transformation to the entertainment and IP content business.

Leveraging the product development capabilities cultivated so far, Argonauts will work in collaboration with CreativeGain to provide consistent support from the introduction, customization, and operational adoption of IP GROW®, delivering value tailored to our clients' business challenges.

Argonauts Inc. Corporate Site: https://argonauts.design/

Future Outlook

Through this service, we aim to promote AI utilization in the entertainment and IP content business, which is entering a period of change, and contribute to improving the productivity of the entire industry.

To make it easy for customers to get started, the FDE service offers multiple plans. We are happy to start with a free consultation to discuss your on-site difficulties and challenges.

Please feel free to contact us at the inquiry details below, even if you are at the stage of "not knowing where to start."

[Service Inquiries]

Consultations for adoption and partnership applications are accepted through the inquiry form below.

https://creativegain.co.jp/contact

[Inquiries Regarding This Release]

CreativeGain Inc.

E-mail: info@creativegain.co.jp

* "IP GROW®" is a registered trademark of CreativeGain Inc.

* The IP-centric data structure and system in "IP GROW®" are patent pending.