Never Miss the 'Pre-Need Planning Segment' in a Super-Aged Society! Transform Local Funeral Homes' Websites into a '24/7 Automated Inquiry Desk'

Crea-Coco Inc. (Headquarters: Okayama City, Okayama Prefecture; CEO: Masakazu Nakajima), a company specializing in web marketing support and system development, announces the launch of 'Tsunagu Funeral Consultation' (https://tsunagu.crea-coco.com), a cloud-based SaaS specifically designed to help local small-to-medium funeral homes and family funeral halls capture pre-need consultations through their websites.

This service goes beyond simply placing inquiry forms. It is a system designed to build a specialized 'consultation acquisition window' that naturally guides website visitors—those who are not yet ready to call but have concerns or interest in end-of-life planning—through brochure requests, pre-consultations, venue tour bookings, and ultimately to contract signing.

Development Background: Consumer Phone Aversion and the Digital Gap Among Local Funeral Homes in a High-Mortality Society

As of 2026, Japan is entering a 'high-mortality society' as annual deaths approach their peak, driving unprecedented interest in end-of-life planning and pre-consultations. Additionally, as the generation responsible for funeral arrangements shifts to digital natives, consumers who find it difficult to make direct phone inquiries and prefer to gather information online are rapidly increasing.

However, even local small-to-medium funeral homes that maintain websites often limit their inquiry channels to 'phone calls' or 'generic email forms.' As a result, a significant opportunity loss (digital gap) occurs, as potential future customers—those who want to 'first understand the cost,' 'see the actual hall atmosphere,' or 'prepare in advance, even if not immediately needed'—are being lost on their websites.

'Tsunagu Funeral Consultation' was developed as an unprecedented, easy-to-use SaaS to address these social and industry-specific challenges. It delivers results by focusing exclusively on the 'entry point for pre-consultations' and 'follow-up engagement' without requiring the adoption of expensive large-scale CRM (customer relationship management) systems.

Four Innovative Features of 'Tsunagu Funeral Consultation'

Eliminating Psychological Barriers with a 'Multi-Channel' Approach Beyond Phone Reliance

The system provides an intuitive interface allowing users to request brochures, schedule pre-consultations, book venue tours, or arrange online consultations 24/7 from smartphones. It serves as a welcoming platform for modern consumers hesitant to make phone calls.

Automated Follow-Up Scenario Design: Going Beyond Brochure Requests

Immediately after a brochure request or consultation, the system automatically sends not only auto-replies but also follow-up emails tailored to the customer's consideration stage. This eliminates the common oversight of manual follow-ups in small funeral homes and nurtures long-term customer relationships.

Step-by-Step Guidance Leading Naturally to 'Venue Tours and In-Person Consultations'

From the initial contact of a brochure request, the system incorporates a pre-designed guidance flow that seamlessly directs customers to the next steps—'venue tour reservations' or 'face-to-face consultations'—as their interest level increases, minimizing hesitation.

A 'Results-Driven' System Condensing Expertise from Senior Web Analysts

Beyond merely providing a system, it is designed by digital marketing professionals who consider the entire customer journey—from search engine traffic (SEO) to on-site bounce prevention and post-inquiry conversion rate improvement—supporting the transformation of local funeral homes' websites into a 'true sales hub.'

[Risk-Free Adoption] 14-Day Free Trial Available

To help local funeral homes confidently take their first step toward digital transformation (DX), a '14-day free trial' is offered, allowing full access to all features as in the live version.

If canceled during the trial period, no fees will be charged. Users can experience the actual operation and changes in website response without any risk.

Two Clear Pricing Plans (Excluding Tax)

Plans are available to suit budgets, enabling easy adoption even for small-to-medium-sized venues.

Light Plan: ¥19,800/month for up to 3 locations (basic functions, brochure requests, pre-consultations, lead management)

Standard Plan: ¥29,800/month for up to 3 locations (venue tours and visit reservations, automated follow-up emails, automatic lead scoring, monthly reports, and all features)

Setup Fee: ¥55,000 (common to all plans)

Comment from CEO Masakazu Nakajima

'The funeral home's website is a vital 'window to the heart' that local residents first encounter when feeling anxiety or sorrow. However, many people hesitate to take the first step with only phone calls or dull inquiry forms.

Through 'Tsunagu Funeral Consultation,' we aim to upgrade funeral homes' websites from mere company brochures to 'consultation desks that deliver peace of mind,' serving as a warm bridge connecting local communities and funeral homes.'

Service Overview

Item

Content

Service Name

Tsunagu Funeral Consultation

Description

Pre-consultation acquisition system for funeral homes (cloud-based SaaS)

Target

Local small-to-medium funeral homes, funeral homes and halls specializing in family funerals

Main Features

Pre-consultation intake, brochure requests, venue tour reservations, in-person consultation bookings, auto-replies, step-by-step follow-up emails, lead (prospect) management, automatic lead scoring, monthly reports

Launch Date

May 28, 2026

Developer/Operator

Crea-Coco Inc.