【Report】Announcement of Publication of Lecture Report on CRE Forum "BEAMS-Style Logistics DX / BEAMS Logistics Strategy Centered on Robotization"

Key facts

  • 【Report】Announcement of Publication of Lecture Report on CRE Forum "BEAMS-Style Logistics DX / BEAMS Logistics Strategy Centered on Robotization"
  • CRE Co., Ltd. has released a lecture report from its CRE Forum on BEAMS' logistics DX and robotization initiatives. The report details how BEAMS' executive officer, Mr. Makoto Takekawa, explained their strategic efforts, including the operation of their new logistics hub, "BEAMS Wear Station," and challenges in addressing labor shortages and enhancing customer experience.
  • Source: PR Times
  • Date: May 12, 2026

Direct answer

CRE Co., Ltd. has released a lecture report from its CRE Forum on BEAMS' logistics DX and robotization initiatives. The report details how BEAMS' executive officer, Mr. Makoto Takekawa, explained their strategic efforts, including the operation of their new logistics hub, "BEAMS Wear Station," and challenges in addressing labor shortages and enhancing customer experience.

Citation
【Report】Announcement of Publication of Lecture Report on CRE Forum "BEAMS-Style Logistics DX / BEAMS Logistics Strategy Centered on Robotization" (May 12, 2026), PR Times
Source
PR Times
Date
May 12, 2026
CRE Co., Ltd. has released a lecture report from its CRE Forum on BEAMS' logistics DX and robotization initiatives. The report details how BEAMS' executive officer, Mr. Makoto Takekawa, explained their strategic efforts, including the operation of their new logistics hub, "BEAMS Wear Station," and challenges in addressing labor shortages and enhancing customer experience.
イベントNQ 41/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 12, 2026 at 20:00
  • 🔍 Collected: May 12, 2026 at 11:31
  • 🤖 AI Analyzed: May 13, 2026 at 07:20 (19h 48m after Collected)
CRE Co., Ltd. (Representative Director and COO: Tadahide Kameyama, Headquarters: Minato-ku, Tokyo) is pleased to announce the publication of the lecture report from the CRE Forum "BEAMS-Style Logistics DX / BEAMS Logistics Strategy Centered on Robotization," held on Wednesday, March 25, 2026.

On the day of the event, Mr. Makoto Takekawa, Executive Officer of BEAMS Holdings Co., Ltd., provided a detailed explanation of "Logistics DX" and "Logistics Strategy" envisioned by BEAMS Co., Ltd. (hereinafter "BEAMS"), including specific initiatives and their background.

Click here for the lecture report.

In September 2024, BEAMS launched its new logistics hub, "BEAMS Wear Station." This logistics center is positioned not merely as a relocation or expansion of scale, but as the core of a future-oriented logistics strategy.

With robotization at its core, BEAMS is challenging itself to solve existing logistics issues, respond to social problems such as labor shortages, and create "customer experiences that can only be realized through logistics."

This is a valuable report that provides a detailed insight into BEAMS' logistics challenges, so please take a moment to read it.

■ Key Points of this Lecture

・Overall vision of BEAMS' logistics strategy

・Initiatives for next-generation logistics centers through WES*1 construction and robotization

・"Omotenashi Logistics" and CX (Customer Experience) improvement realized by logistics reform

*1 WES (Warehouse Execution System): Warehouse operation management system

■ Lecturer Introduction

Mr. Makoto Takekawa

Executive Officer, Head of IT Systems Department, BEAMS Co., Ltd.

Executive Officer, Head of Logistics Department, BEAMS Holdings Co., Ltd.

Joined BEAMS Co., Ltd. in 1997. Gained experience through WMS construction for in-house logistics centers (2002), Logistics Reform Project (2004), and as PL for the core system renewal project (2010). In 2012, as PM for the RFID project, he completed the rollout of RFID operations to all stores.

In 2016, he promoted the in-house development of the company's online e-commerce logistics, achieving integrated inventory management. In 2026, he is currently dedicated to operating next-generation logistics centers in his current position.

■ About the CRE Forum

Since its inception in 2013, the CRE Forum has been held over 100 times as a platform to provide the latest information and problem-solving tips for the logistics industry, serving as one of the industry's information dissemination hubs used by many companies. To date, it has covered various themes such as the latest trends in logistics systems and examples of work style reform initiatives. We will continue to disseminate information that contributes to the revitalization of the logistics industry.

■ About CRE Co., Ltd.

Our company, with the corporate slogan "Creating a connected future," offers a wide range of services related to logistics real estate. Our main businesses include the development of logistics real estate, tenant leasing, total services from asset management to property management after completion, and master leasing, which involves collectively renting and managing small to medium-sized logistics facilities.

Currently, in logistics real estate development, we have a track record of developing 37 properties, with a total floor area of approximately 1.38 million square meters (approximately 420,000 tsubo), primarily through our proprietary logistics facility brand "LogiSquare." We are also currently developing 9 properties with a total floor area of approximately 0.38 million square meters (approximately 120,000 tsubo). Furthermore, as a logistics real estate-specialized management company, we boast one of the largest management scales in Japan, managing and operating approximately 1,500 properties, totaling approximately 6.85 million square meters (approximately 2.07 million tsubo)*2, primarily logistics real estate (master lease and property management).

*2 As of January 31, 2026

Company Name: CRE Co., Ltd.

Location: 19F Toranomon Twin Building East Tower, 2-10-1 Toranomon, Minato-ku, Tokyo

Representatives: Shuhei Yamashita, Representative Director and Chairman CEO; Tadahide Kameyama, Representative Director and President COO

Established: December 22, 2009

Business Activities: Leasing, management, development, brokerage, and investment advisory for logistics facilities

Capital: 5,391 million JPY (as of January 31, 2026)

Corporate Website: https://www.cre-jpn.com/

FAQ

Who is the current Representative Director and Chief Operating Officer of CRE Co. Ltd. who announced the logistics publication?

Tadahide Kameyama serves as the Representative Director and Chief Operating Officer for CRE Co. Ltd. based in Minato-ku, Tokyo.

On what specific date did CRE Co. Ltd. hold the forum titled BEAMS-Style Logistics DX and BEAMS Logistics Strategy Centered on Robotization?

The forum discussing BEAMS-Style Logistics DX was hosted by CRE Co. Ltd. on the date of Wednesday, March 25, 2026.

What is the name of the brand new logistics hub that was launched by BEAMS Co. Ltd. in September 2024?

In September 2024, BEAMS Co. Ltd. launched its new logistics hub which is called the BEAMS Wear Station.

Who is the Executive Officer and Head of the IT Systems Department of BEAMS Co. Ltd. who presented the lecture?

Mr. Makoto Takekawa is the Executive Officer and Head of the IT Systems Department at BEAMS Co. Ltd. who gave the lecture.

In which year did the forum lecturer Makoto Takekawa first join the Japanese fashion retail company BEAMS Co. Ltd.?

The IT Systems Department Head Makoto Takekawa originally joined the company BEAMS Co. Ltd. in the year 1997.