CRAVIA Inc. Awarded TikTok Advertising Operations for STU48 & SKE48 Game Event

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") is pleased to announce that it has been contracted to handle all TikTok advertising operations for the "STU48 & SKE48 Joint Live Selection Event," to be held for the popular app games "STU48 no 7 Narabe" and "SKE48 no Daifugo wa Owaranai!" operated by Memory Tech Tsukuba Inc.

This contract was awarded in recognition of the Company's accumulated expertise in SNS advertising operations and fan marketing within the entertainment domain. We consider this a significant project for the expansion of our digital marketing business.

Contract Details

[Target Event] STU48 & SKE48 Joint Live Selection Event

[Event Period] June 30, 2026, 16:00 – July 31, 2026, 13:59

[Services Provided]

Production and editing of advertising videos for participating members of STU48 and SKE48

Setup and operation of TikTok advertising accounts

Planning of ad delivery strategy and targeting

Optimization of ad creatives

Analysis and reporting of ad performance

Background of Contract Award

In recent years, advertising methods by companies and content holders have rapidly shifted from traditional media to digital marketing, primarily through SNS.

Short-form video platforms, especially TikTok, have high reach among Gen Z and younger demographics, and their use as a key marketing method in the entertainment industry is expanding.

The Company has accumulated knowledge in forming fan communities and content marketing through its app game, fan club, and talent-related businesses.

This contract was awarded as a digital marketing support project leveraging that know-how.

Future Outlook

As part of its mid-to-long-term growth strategy, the Company is expanding its digital marketing business, which includes SNS advertising operations, influencer marketing, and fan community activation support.

Utilizing the advertising performance and marketing data accumulated through this project, we aim to expand advertising support for the entertainment sector, including idols, artists, anime, games, and VTubers.

Furthermore, by collaborating with the Company's existing entertainment-related businesses, we will promote the provision of high-value-added services beyond advertising operations, such as event promotion, fan club management support, and content marketing support, thereby creating new revenue opportunities.

The Company will continue to advance its business development by integrating entertainment and digital marketing, striving to enhance corporate value.

STU48 no 7 Narabe Official X

https://x.com/stu48_7nrb

SKE48 no Daifugo wa Owaranai! Official X

https://x.com/ske48_million

STU48 no 7 Narabe Download

App Store

https://apps.apple.com/jp/app/stu48%E3%81%AE7%E3%81%AA%E3%82%89%E3%81%B9/id1297865962

Google Play

https://play.google.com/store/apps/details?id=jp.co.redqueen.PRJ005&hl=ja

SKE48 no Daifugo wa Owaranai! Download

App Store

https://apps.apple.com/jp/app/ske48%E3%81%AE%E5%A4%A7%E5%AF%8C%E8%B1%AA%E3%81%AF%E3%81%8A%E3%82%8F%E3%82%89%E3%81%AA%E3%81%84/id1464514313

Google Play

https://play.google.com/store/apps/details?id=jp.co.redqueen.PRJ010&hl=ja