CRAVIA Group Expands Reuse Business, Opening 'Tamakodo Yotsukaido Store,' a New Hybrid Model Combining Purchase Services and Mobile Repair

CRAVIA Inc. (HQ: Minato-ku, Tokyo; President: Hiroki Fujiwara; hereinafter 'the Company') has decided to open 'Kaitori Senmonten Tamakodo Yotsukaido Store,' the fourth store in the reuse business (purchase specialty store business) operated by its consolidated subsidiary, BTC Link Inc. About the Reuse Business In October 2025, our group entered the reuse business by acquiring three purchase specialty stores (reuse stores) from Tamakodo Inc. through our consolidated subsidiary, BTC Link. We currently operate the following purchase specialty stores (reuse) and mobile repair shops: Kaitori Senmonten Tamakodo Asahikawa 2.7 Building Store (Asahikawa, Hokkaido) Store Details: https://share.google/Eir1udeeANLLLEvMr Kaitori Senmonten Tamakodo Nagano Station Front Store (Nagano, Nagano) Store Details: https://share.google/YdcHfOUIkKc8vNJeg Kaitori Senmonten Tamakodo Don Quijote Kashiwa Station Front Store (Kashiwa, Chiba) Store Details: https://share.google/4brP86RWLXspHgZtB At each store, our group has strengthened customer acquisition channels by linking online and offline activities through fan marketing, promotions using word-of-mouth and SNS, and official websites. This has differentiated us from traditional reuse shops, maintained stable customer traffic and high repeat rates, and allowed us to continue growing as a highly competitive purchase specialty store model in the reuse market. Features of the New Store New Store Overview Store Name: Kaitori Senmonten Tamakodo Yotsukaido Store Location: 1F Fore Yotsukaido Ekimae Shopping Bldg, 2002-10 Shikawatari, Yotsukaido, Chiba Scheduled Opening Date: May 30, 2026 (planned) Business Type: Purchase Specialty Store (Reuse) and Mobile Repair Shop (Hybrid Model) Store Details: https://kaitori.gyokkodo.co.jp/shops/yotsukaido/ Feature 1. 'Hybrid' Model of Purchase x Mobile Repair In addition to purchasing traditional branded goods and precious metals, the new store will also offer a mobile phone repair service. This aims to expand customer touchpoints, such as visits prompted by repair needs, and to improve store profitability and strengthen cross-selling, which is difficult to achieve with a single business type. Feature 2. Store Operation Driven by Unique Marketing We will differentiate ourselves from competitors through online and offline customer acquisition strategies that have already proven highly successful in this business, utilizing word-of-mouth, SNS, and official websites. We will also build a loyal customer base by emphasizing customer service and appraisal services tailored to the needs of each local community. Future Store Opening and Growth Strategy Having confirmed the effectiveness of the profitability, operation, and investment return model at our existing three stores, our group will now accelerate multi-store expansion by replicating this model. In particular, we will promote a dominant strategy of concentrated store openings in key areas to maximize scale merits, such as improved advertising efficiency, optimized personnel allocation, better inventory turnover, and increased market share within the area through enhanced brand recognition. Official Website Information Details about our reuse and mobile repair businesses, as well as our stores, can be found at the following links: ・Reuse Business Page: https://kaitori.gyokkodo.co.jp/ ・Mobile Repair Business Page: https://www.sma-fac.net/ ・Store List Page: https://kaitori.gyokkodo.co.jp/shops/