Announcement of Decision to Open First Franchise Store Based on Business Alliance with ARTBOX Co., Ltd. (Korea)
CRAVIA Inc. announced the opening of the first franchise store in Japan for the popular Korean general merchandise brand "ARTBOX" in Tsukuba City, Ibaraki Prefecture, on June 12, 2026. This marks a significant step towards the full-scale development of the company's real retail business and is a strategic milestone for building a next-generation retail model that integrates "IP × EC × Real."
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- 📰 Published: May 14, 2026 at 00:30
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CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") has been promoting a business alliance for the domestic franchise expansion of the popular Korean general merchandise brand "ARTBOX" (hereinafter "this business alliance"), as announced in the "Announcement of Conclusion of Business Alliance Agreement Regarding Franchise Agreement with ARTBOX Co., Ltd. (Korea)" dated February 17, 2026 (hereinafter "the February 17 disclosure").
We are pleased to announce that, based on this business alliance, the opening of the first franchise store in Japan has been decided as follows.
This project is an important first step for the Company towards the full-scale development of its real retail business and represents a strategic milestone for building a next-generation retail model that integrates "IP × EC × Real."
1. Overview of the First Franchise Store
This project is the first store opening for the full-scale development of the "ARTBOX" brand in Japan, and preparations are underway for its opening on June 12, 2026.
This first franchise store will open inside Tamakodo Aeon Mall Tsukuba.
Store Name: Tamakodo Aeon Mall Tsukuba Store
Location: Aeon Mall Tsukuba 3F, Inoaka 66-1, Tsukuba City, Ibaraki Prefecture
Planned Opening Date: June 12, 2026 (planned)
At this store, in addition to Korean general merchandise, character goods, stationery, and lifestyle goods, we will sequentially develop products tailored for the Japanese market and IP collaboration initiatives.
2. Strategic Significance of This Project
In this business alliance, the Company plays a central role in supporting domestic franchise expansion and wholesale product distribution.
The opening of this first store is not merely the opening of a single store, but rather the starting point for the real platform strategy promoted by the Company.
Main Growth Drivers:
- Acceleration of multi-store expansion through the establishment of a franchise model
- Construction of a stock-type revenue base centered on wholesale revenue
- Development of a high-profit model utilizing Korean culture, IP, and SNS trends
- Maximization of synergy through collaboration with the Company's existing businesses in IP, e-commerce, live commerce, and promotion
- Capture of inbound demand and Gen Z consumption demand
In particular, with the expansion of store openings, a business structure will be created where revenue opportunities such as product supply, wholesale, sales promotion, and IP collaboration accumulate, contributing to medium-to-long-term revenue growth.
Furthermore, the Company will continue to cultivate "ARTBOX" as a core brand in the Korean general merchandise and culture sector in Japan and promote the expansion of its physical store network.
3. Future Developments
Starting with this first store, the Company will promote the multi-store expansion of the "ARTBOX" brand in Japan.
Going forward, we will strategically open stores primarily in shopping malls, station commercial facilities, and urban commercial facilities, while also enhancing brand value through localization of products for the Japanese market, development of limited edition products, and SNS/influencer initiatives.
Moreover, by strengthening collaboration with the Company Group's IP business, e-commerce business, live commerce business, K-POP related business, etc., we aim to promote an integrated "IP × EC × Real" business model and enhance corporate value in the medium to long term.
We are pleased to announce that, based on this business alliance, the opening of the first franchise store in Japan has been decided as follows.
This project is an important first step for the Company towards the full-scale development of its real retail business and represents a strategic milestone for building a next-generation retail model that integrates "IP × EC × Real."
1. Overview of the First Franchise Store
This project is the first store opening for the full-scale development of the "ARTBOX" brand in Japan, and preparations are underway for its opening on June 12, 2026.
This first franchise store will open inside Tamakodo Aeon Mall Tsukuba.
Store Name: Tamakodo Aeon Mall Tsukuba Store
Location: Aeon Mall Tsukuba 3F, Inoaka 66-1, Tsukuba City, Ibaraki Prefecture
Planned Opening Date: June 12, 2026 (planned)
At this store, in addition to Korean general merchandise, character goods, stationery, and lifestyle goods, we will sequentially develop products tailored for the Japanese market and IP collaboration initiatives.
2. Strategic Significance of This Project
In this business alliance, the Company plays a central role in supporting domestic franchise expansion and wholesale product distribution.
The opening of this first store is not merely the opening of a single store, but rather the starting point for the real platform strategy promoted by the Company.
Main Growth Drivers:
- Acceleration of multi-store expansion through the establishment of a franchise model
- Construction of a stock-type revenue base centered on wholesale revenue
- Development of a high-profit model utilizing Korean culture, IP, and SNS trends
- Maximization of synergy through collaboration with the Company's existing businesses in IP, e-commerce, live commerce, and promotion
- Capture of inbound demand and Gen Z consumption demand
In particular, with the expansion of store openings, a business structure will be created where revenue opportunities such as product supply, wholesale, sales promotion, and IP collaboration accumulate, contributing to medium-to-long-term revenue growth.
Furthermore, the Company will continue to cultivate "ARTBOX" as a core brand in the Korean general merchandise and culture sector in Japan and promote the expansion of its physical store network.
3. Future Developments
Starting with this first store, the Company will promote the multi-store expansion of the "ARTBOX" brand in Japan.
Going forward, we will strategically open stores primarily in shopping malls, station commercial facilities, and urban commercial facilities, while also enhancing brand value through localization of products for the Japanese market, development of limited edition products, and SNS/influencer initiatives.
Moreover, by strengthening collaboration with the Company Group's IP business, e-commerce business, live commerce business, K-POP related business, etc., we aim to promote an integrated "IP × EC × Real" business model and enhance corporate value in the medium to long term.