Announcement of Collaboration with Saito Kikaku for POCA i Business Expansion
CRAVIA Co., Ltd. has announced a collaboration with Saito Kikaku for its "POCA i" K-POP photo card business, as part of their existing business alliance. This partnership will leverage Saito Kikaku's nationwide capsule toy installation network to accelerate the deployment and national expansion of "POCA i," aiming for growth as a stock-based business.
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- 📰 Published: May 13, 2026 at 01:33
- 🔍 Collected: May 12, 2026 at 17:02
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CRAVIA Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") is pleased to announce that, as part of its business alliance with Saito Kikaku Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture; hereinafter "Saito Kikaku"), the two companies will collaborate on "POCA i," a business that the Company is developing as the exclusive general agent in Japan, as detailed below.
## Regarding the Business Alliance
As announced in the "Announcement Regarding Business Alliance with Saito Kikaku Co., Ltd." dated March 18, 2024, the Company has been promoting the expansion of capsule toys and entertainment-related machines through its partnership with Saito Kikaku.
Saito Kikaku possesses a nationwide operational system for toy vending machines, covering sales, installation, maintenance, and operational support, and has accumulated numerous installation achievements over many years.
Furthermore, Saito Kikaku operates a capsule toy installation network of approximately 1,500 locations and 15,000 machines nationwide, possessing extensive installation know-how and operational experience in commercial facilities, amusement facilities, mass retailers, and other venues.
The Company positions the strengthening of real-world touchpoints in the IP and entertainment sectors as one of its growth strategies, and its partnership with Saito Kikaku continues to be an important partner in promoting this.
## Regarding Collaboration on "POCA i"
As also announced in the "Announcement of Exclusive Sales Agency Agreement with Norikongan Japan Co., Ltd." dated May 7, 2026, the Company is promoting the domestic expansion of K-POP photo cards "POCA i" and their dedicated machines.
"POCA i" is an experiential content that allows users to purchase and collect K-POP artist photo cards at physical stores, and its market expansion is expected against the backdrop of the highly popular photo card market both domestically and internationally. In this business, the rapid introduction of machines to commercial facilities, amusement facilities, mass retailers, etc., and the establishment of a stable operational system are crucial.
This time, the Company and Saito Kikaku have commenced collaboration on this business as part of their business alliance.
Through this collaboration, by utilizing Saito Kikaku's nationwide capsule toy installation network, installation know-how, maintenance system, and operational network, we aim to improve the speed of "POCA i" deployment and accelerate its nationwide expansion.
Furthermore, the Company's policy is to grow this business not merely as a machine sales business, but as a stock-based business centered on continuous photo card sales. Going forward, we are also considering expansion into anime, games, character IPs, etc., in addition to the K-POP sector.
## Future Outlook
The Company positions the "POCA i" business as one of its mid-to-long-term growth drivers.
With the expansion of machine installations in the future, we anticipate creating multifaceted revenue opportunities, including:
- Machine sales revenue
- Photo card sales revenue
- FC (Franchise) revenue
Through collaboration with Saito Kikaku, we will strengthen our nationwide deployment and operational system, and build the Company's offline platform. By promoting the distribution of all kinds of products, not limited to the entertainment sector, we will strive to expand our business foundation and enhance corporate value.
## Regarding the Business Alliance
As announced in the "Announcement Regarding Business Alliance with Saito Kikaku Co., Ltd." dated March 18, 2024, the Company has been promoting the expansion of capsule toys and entertainment-related machines through its partnership with Saito Kikaku.
Saito Kikaku possesses a nationwide operational system for toy vending machines, covering sales, installation, maintenance, and operational support, and has accumulated numerous installation achievements over many years.
Furthermore, Saito Kikaku operates a capsule toy installation network of approximately 1,500 locations and 15,000 machines nationwide, possessing extensive installation know-how and operational experience in commercial facilities, amusement facilities, mass retailers, and other venues.
The Company positions the strengthening of real-world touchpoints in the IP and entertainment sectors as one of its growth strategies, and its partnership with Saito Kikaku continues to be an important partner in promoting this.
## Regarding Collaboration on "POCA i"
As also announced in the "Announcement of Exclusive Sales Agency Agreement with Norikongan Japan Co., Ltd." dated May 7, 2026, the Company is promoting the domestic expansion of K-POP photo cards "POCA i" and their dedicated machines.
"POCA i" is an experiential content that allows users to purchase and collect K-POP artist photo cards at physical stores, and its market expansion is expected against the backdrop of the highly popular photo card market both domestically and internationally. In this business, the rapid introduction of machines to commercial facilities, amusement facilities, mass retailers, etc., and the establishment of a stable operational system are crucial.
This time, the Company and Saito Kikaku have commenced collaboration on this business as part of their business alliance.
Through this collaboration, by utilizing Saito Kikaku's nationwide capsule toy installation network, installation know-how, maintenance system, and operational network, we aim to improve the speed of "POCA i" deployment and accelerate its nationwide expansion.
Furthermore, the Company's policy is to grow this business not merely as a machine sales business, but as a stock-based business centered on continuous photo card sales. Going forward, we are also considering expansion into anime, games, character IPs, etc., in addition to the K-POP sector.
## Future Outlook
The Company positions the "POCA i" business as one of its mid-to-long-term growth drivers.
With the expansion of machine installations in the future, we anticipate creating multifaceted revenue opportunities, including:
- Machine sales revenue
- Photo card sales revenue
- FC (Franchise) revenue
Through collaboration with Saito Kikaku, we will strengthen our nationwide deployment and operational system, and build the Company's offline platform. By promoting the distribution of all kinds of products, not limited to the entertainment sector, we will strive to expand our business foundation and enhance corporate value.