[Free Seminar] Hear from Senior Staff! The 12-Year Journey of "Ninben Dashi Ambassador" – Community Strategies to Co-create with Fans and Expand the World of Dashi?
Ninben Co., Ltd., a dried bonito specialist with over 300 years of history, will hold a free online seminar on May 13, 2026, commemorating the 10th anniversary of its "Ninben Dashi Ambassador" project. Representatives from Ninben and ambassador marketing expert CRAVIA will share the secrets of long-term relationship building and community initiatives through co-creation with fans.
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For over 300 years, the dried bonito specialist, Ninben Co., Ltd., has been undertaking the "Ninben Dashi Ambassador" project, which celebrated its 10th anniversary in 2024. This project, which aims to spread a rich lifestyle with "dashi" (Japanese soup stock) and connect Japanese food culture to the future together with its fans, has attracted attention for many years.
In this seminar, we will welcome representatives from Ninben as guests and conduct a panel discussion focusing on the following themes:
- Background of the project's launch
- Mechanisms and ingenuities for "continuing for 10 years" in fostering good relationships with fans
- Future outlook
This seminar is recommended for:
- Corporate personnel considering the introduction of ambassador programs or fan communities
- Marketing personnel facing challenges in building long-term relationships with fans
- Individuals exploring brand strategies that co-create with fans
We look forward to your participation!
Event Overview
Date
Wednesday, May 13, 2026
Time
13:30〜14:30
Format
Online (via Zoom)
Viewing Method
Zoom
Fee
Free
Speakers
Tadao Machida (Ninben Co., Ltd.)
Takumi Nakamura (Ninben Co., Ltd.)
Saori Mori (Ninben Co., Ltd.)
Kana Okitani (CRAVIA Inc.)
Timetable
13:30～
Opening Talk
13:35～
Panel Discussion
14:10～
Q&A Session
14:25～
Closing Talk
14:30
End
Guest/Panelist Introductions
Tadao Machida
Executive Officer, General Manager of Corporate Planning Department, Ninben Co., Ltd.
After working in manufacturing management, he was in charge of planning and marketing from 2010.
Assumed current position in 2021, overseeing public relations, advertising, and digital initiatives.
From the company's over three-hundred-year history, he finds the origin of business in relationship building. He aims to improve engagement by focusing on customer happiness through SNS and ambassador programs.
During his development days, his personal favorite is the "Tsuyu no Moto Gold" series, for which he was responsible for the design and new packaging in planning and marketing.
Takumi Nakamura
Manager, Public Relations & Advertising Group, Corporate Planning Department, Ninben Co., Ltd.
Has been in charge of the Ninben Dashi Ambassador project since 2023.
He has been a member of the Public Relations & Advertising Group since 2018, primarily involved in public relations, food education, and TV commercial production. From an internal perspective, he wants to show new employees that the ambassador project is a desirable task, as it has largely been left to Mori within the group.
To those outside the company, he aims to present it as a more attractive activity.
Saori Mori
Manager, Public Relations & Advertising Group, Corporate Planning Department, Ninben Co., Ltd.
Has been in charge of the Ninben Dashi Ambassador project since 2019.
She handles everything from event planning and execution to moderation and video editing. Feeling the passion of the fans firsthand, she aims to further expand opportunities to share their "love" for bonito flakes and dashi. She also engages in advertising production and acts as a food education instructor.
Kana Okitani
Manager, Ambassador Marketing Division, CRAVIA Inc.
After working as a sales promotion planner for retail stores and major supermarkets, she joined CRAVIA (formerly AMN) in 2024.
As a salesperson, she was responsible for planning and consulting for "Ambassador Programs®" across various industries including food, alcoholic beverages, and theme parks. In January 2026, she was promoted to Manager of the Ambassador Marketing Division. Based on her practical knowledge, she is also involved in speaking at seminars and operating workshops on the subject of ambassador marketing.
Apply Here
Details & Application
About CRAVIA
With the mission "Maximize individual power and grow 'small economies'", CRAVIA defines passionate brand fans as "ambassadors" and develops ambassador marketing businesses that promote product/service marketing activities through fan development and activation.
URL: https://cravia.jp/
Contact for this matter
CRAVIA Inc.
Contact: Okitani
E-mail: info@cravia.jp
Tel: 03-6435-7130
In this seminar, we will welcome representatives from Ninben as guests and conduct a panel discussion focusing on the following themes:
- Background of the project's launch
- Mechanisms and ingenuities for "continuing for 10 years" in fostering good relationships with fans
- Future outlook
This seminar is recommended for:
- Corporate personnel considering the introduction of ambassador programs or fan communities
- Marketing personnel facing challenges in building long-term relationships with fans
- Individuals exploring brand strategies that co-create with fans
We look forward to your participation!
Event Overview
Date
Wednesday, May 13, 2026
Time
13:30〜14:30
Format
Online (via Zoom)
Viewing Method
Zoom
Fee
Free
Speakers
Tadao Machida (Ninben Co., Ltd.)
Takumi Nakamura (Ninben Co., Ltd.)
Saori Mori (Ninben Co., Ltd.)
Kana Okitani (CRAVIA Inc.)
Timetable
13:30～
Opening Talk
13:35～
Panel Discussion
14:10～
Q&A Session
14:25～
Closing Talk
14:30
End
Guest/Panelist Introductions
Tadao Machida
Executive Officer, General Manager of Corporate Planning Department, Ninben Co., Ltd.
After working in manufacturing management, he was in charge of planning and marketing from 2010.
Assumed current position in 2021, overseeing public relations, advertising, and digital initiatives.
From the company's over three-hundred-year history, he finds the origin of business in relationship building. He aims to improve engagement by focusing on customer happiness through SNS and ambassador programs.
During his development days, his personal favorite is the "Tsuyu no Moto Gold" series, for which he was responsible for the design and new packaging in planning and marketing.
Takumi Nakamura
Manager, Public Relations & Advertising Group, Corporate Planning Department, Ninben Co., Ltd.
Has been in charge of the Ninben Dashi Ambassador project since 2023.
He has been a member of the Public Relations & Advertising Group since 2018, primarily involved in public relations, food education, and TV commercial production. From an internal perspective, he wants to show new employees that the ambassador project is a desirable task, as it has largely been left to Mori within the group.
To those outside the company, he aims to present it as a more attractive activity.
Saori Mori
Manager, Public Relations & Advertising Group, Corporate Planning Department, Ninben Co., Ltd.
Has been in charge of the Ninben Dashi Ambassador project since 2019.
She handles everything from event planning and execution to moderation and video editing. Feeling the passion of the fans firsthand, she aims to further expand opportunities to share their "love" for bonito flakes and dashi. She also engages in advertising production and acts as a food education instructor.
Kana Okitani
Manager, Ambassador Marketing Division, CRAVIA Inc.
After working as a sales promotion planner for retail stores and major supermarkets, she joined CRAVIA (formerly AMN) in 2024.
As a salesperson, she was responsible for planning and consulting for "Ambassador Programs®" across various industries including food, alcoholic beverages, and theme parks. In January 2026, she was promoted to Manager of the Ambassador Marketing Division. Based on her practical knowledge, she is also involved in speaking at seminars and operating workshops on the subject of ambassador marketing.
Apply Here
Details & Application
About CRAVIA
With the mission "Maximize individual power and grow 'small economies'", CRAVIA defines passionate brand fans as "ambassadors" and develops ambassador marketing businesses that promote product/service marketing activities through fan development and activation.
URL: https://cravia.jp/
Contact for this matter
CRAVIA Inc.
Contact: Okitani
E-mail: info@cravia.jp
Tel: 03-6435-7130