Notice Regarding Results of STU48 Real Event Support and Game-Linked Promotion

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President: Hiroki Fujiwara; hereinafter "the Company") is pleased to announce that in a real event linked to an in-game event commemorating the 8th anniversary of the smartphone game "STU48 no 7-narabe," our group provided operational support and achieved high attendance and profitability as follows. 1. Positioning of This Initiative This measure was implemented as a demonstration project for an integrated promotion model merging "Games x Idol IP x Real Events." The objective is to convert online users to real events, elevate billing behavior into experiential value, and establish a monetization model in regional cities. 2. Implementation Overview In this case, our group provided the following in an integrated manner: - Planning and operational support for the real event - Designing incentives linked to in-game rankings - Planning and operation of Hokkaido travel packages - Integrated promotion design across games, SNS, and real-world channels 3. Event Results Event Summary: - Name: Mini Live & 13th Single "Sukisugite Naku" Release Event in BiVi Shin Sapporo (Hokkaido) - Date: April 25, 2026 - Venue: BiVi Shin Sapporo (Sapporo, Hokkaido) - Content: Mini-live by selected STU48 members and special benefit sessions (handshake/photo sessions) Attendance and Participation Records: - Visitors: Approx. 350 - Special session participants: Approx. 200 4. Results of This Measure Through the implementation of this measure, we have confirmed the following results: - Creation of synergistic effects through linking games and real events: By linking in-game rankings with real event benefits, we contributed to improving user retention and billing rates. - Improvement of average revenue per user (ARPU) by providing high-value-added experiences: By providing experiential value combining travel planning and direct interaction with members, we achieved an increase in ARPU compared to conventional events. - Confirmation of the effectiveness of the revenue model in regional locations: Even in Sapporo, we secured high attendance and profitability, confirming the effectiveness of the IP event business model in regional cities. - Establishment of an integrated promotion model: By integrating games, SNS, and real events, we confirmed the effectiveness of building a model for continuous revenue generation beyond one-off measures. 5. Future Developments Our group will promote the following measures based on the "integrated promotion model merging games, idols, and real events" established through this initiative: - Horizontal expansion to other idol groups, character IPs, and influencers - Expansion of revenue opportunities through linkage with pop-up stores, merchandise sales, and events - Expansion of event areas and making them regular through cooperation with local commercial facilities and distribution companies - Providing high-value-added services and improving profitability by accumulating event operation know-how The Company positions the integrated promotion business centered on IP content and real events as one of its growth strategies and aims for medium- to long-term revenue expansion through horizontal development and continuous implementation of this model.