Korean Hit Photo Sticker Booth 'Photoism' × 'Hoppe-chan': Entering a New Realm of IP Business
CRAVIA Inc. has announced a collaboration between the popular character IP 'Hoppe-chan' and the Korean photo booth brand 'Photoism', shifting its IP strategy toward experiential content.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 00:30
- 🔍 Collected: April 23, 2026 at 16:02
- 🤖 AI Analyzed: April 23, 2026 at 18:08 (2h 6m after Collected)
A collaboration project is underway between the popular character IP 'Hoppe-chan,' developed by the Interactive Content Division of Memory-Tech Tsukuba Inc. (hereinafter 'San Hoseki'), and the popular Korean photo sticker booth brand 'Photoism'.
CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; hereinafter 'our company'), which centrally manages licensing operations for the 'Hoppe-chan' IP and develops e-commerce, wholesale, and retail businesses, is taking this participation as an opportunity to promote the construction of a new growth model in its IP business domain based on an 'experiential IP revenue model'.
1. Background: Shift from product consumption to 'experiential IP'
In recent years, the IP business has evolved significantly from traditional 'merchandise-centric sales' to 'experiential and participatory content'.
Particularly among Generation Z, factors such as:
- The 'experience of co-starring' with favorites
- The moment value shared on SNS
- Communication in real spaces
have shown a stronger tendency to lead directly to purchasing behavior.
The Korean photo sticker booth brand 'Photoism' is a global platform that leverages collaborations with a wide range of IPs, including idols, actors, anime, and characters. It has expanded rapidly amidst the aforementioned 'experiential' trend and has now grown into a global platform with over 830 stores in 20 countries worldwide.
This initiative will be provided as experiential content utilizing original 'Hoppe-chan' frames at approximately 105 'Photoism' stores across Japan for the period from April 23 to June 14, 2026.
2. Key points of the initiative: IP × Real Experience × SNS Virality
This initiative aims to create the following three values:
- New revenue opportunities through the 'experientialization' of IP
While 'Hoppe-chan' has traditionally expanded mainly through its popularity as merchandise, this initiative builds a new monetization model where 'the photo experience itself is the product'.
- Cross-generational revitalization
By combining an IP born in 2009 that gained support primarily from teens with Korean culture, the design can reach both:
- Existing fans feeling nostalgia
- New demographics sensitive to Korean trends
- Viral design linked to SNS
The photographed materials are intended to be shared on SNS, expecting organic awareness expansion that does not rely on advertising costs.
3. Strategic positioning within our company
Our company positions this project not just as a mere collaboration, but as an important step in the following strategic areas:
- Making IP a 'real-world touchpoint platform'
Building IP touchpoints across physical stores, events, and digital spaces.
- Strengthening links with Korean culture
Integrated deployment with K-POP, Korean miscellaneous goods, and Korean experiential content.
- Establishing an instant monetization model
Shortening the lead time from content exposure to monetization.
4. Future Outlook
Going forward, based on the user trend data and revenue models obtained from this initiative, our company will accelerate:
- Horizontal rollout of IP × experiential content
- Strengthening collaboration with commercial facilities and retail
- Global expansion anticipating inbound demand
Furthermore, centering around IPs such as 'Hoppe-chan', we will build a new business model adapted to the market trend of 'from ownership to experience', aiming for sustainable growth.
CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; hereinafter 'our company'), which centrally manages licensing operations for the 'Hoppe-chan' IP and develops e-commerce, wholesale, and retail businesses, is taking this participation as an opportunity to promote the construction of a new growth model in its IP business domain based on an 'experiential IP revenue model'.
1. Background: Shift from product consumption to 'experiential IP'
In recent years, the IP business has evolved significantly from traditional 'merchandise-centric sales' to 'experiential and participatory content'.
Particularly among Generation Z, factors such as:
- The 'experience of co-starring' with favorites
- The moment value shared on SNS
- Communication in real spaces
have shown a stronger tendency to lead directly to purchasing behavior.
The Korean photo sticker booth brand 'Photoism' is a global platform that leverages collaborations with a wide range of IPs, including idols, actors, anime, and characters. It has expanded rapidly amidst the aforementioned 'experiential' trend and has now grown into a global platform with over 830 stores in 20 countries worldwide.
This initiative will be provided as experiential content utilizing original 'Hoppe-chan' frames at approximately 105 'Photoism' stores across Japan for the period from April 23 to June 14, 2026.
2. Key points of the initiative: IP × Real Experience × SNS Virality
This initiative aims to create the following three values:
- New revenue opportunities through the 'experientialization' of IP
While 'Hoppe-chan' has traditionally expanded mainly through its popularity as merchandise, this initiative builds a new monetization model where 'the photo experience itself is the product'.
- Cross-generational revitalization
By combining an IP born in 2009 that gained support primarily from teens with Korean culture, the design can reach both:
- Existing fans feeling nostalgia
- New demographics sensitive to Korean trends
- Viral design linked to SNS
The photographed materials are intended to be shared on SNS, expecting organic awareness expansion that does not rely on advertising costs.
3. Strategic positioning within our company
Our company positions this project not just as a mere collaboration, but as an important step in the following strategic areas:
- Making IP a 'real-world touchpoint platform'
Building IP touchpoints across physical stores, events, and digital spaces.
- Strengthening links with Korean culture
Integrated deployment with K-POP, Korean miscellaneous goods, and Korean experiential content.
- Establishing an instant monetization model
Shortening the lead time from content exposure to monetization.
4. Future Outlook
Going forward, based on the user trend data and revenue models obtained from this initiative, our company will accelerate:
- Horizontal rollout of IP × experiential content
- Strengthening collaboration with commercial facilities and retail
- Global expansion anticipating inbound demand
Furthermore, centering around IPs such as 'Hoppe-chan', we will build a new business model adapted to the market trend of 'from ownership to experience', aiming for sustainable growth.