Notice Regarding Sun Hoseki POP-UP Store Opening Linked with "NEO Heisei Retro Exhibition"

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Hiroki Fujiwara, hereinafter "the Company") announces that a POP-UP shop by Sun Hoseki (Interactive Content Division of Memory-Tech Tsukuba Co., Ltd., hereinafter "Sun Hoseki") will be opened at the hands-on event "NEO Heisei Retro Exhibition" held at the Daimaru Kobe Store starting Wednesday, April 29, 2026. This shop utilizes the popular character IP "Hoppe-chan" originally created by Sun Hoseki. The details are announced as follows.

1. Overview

This project is a POP-UP store opening linked with the large-scale event "NEO Heisei Retro Exhibition," which features the theme of Heisei culture.

The Company will reconstruct the worldview of fancy goods that gained support during the Heisei era, centered around the popular character IP "Hoppe-chan" created by Sun Hoseki, providing visitors with a purchasing experience that combines nostalgia and novelty.

2. Content of Sun Hoseki POP-UP

This POP-UP will roll out character IP merchandise centered on "Hoppe-chan".

- "Hoppe-chan" character goods

- Reprinted and revival products based on popular items from the Heisei era

- Event-limited and pre-sale merchandise

In this project, under the concept of

"Heisei Fancy x Hoppe-chan,"

the design is intended to directly connect visitors' emotional value with purchasing behavior.

3. Event Overview

Event Name: NEO Heisei Retro Exhibition

Event Period: Wednesday, April 29, 2026 - Monday, May 18, 2026

Location: Daimaru Kobe Store 9th Floor, Daimaru Museum <Kobe>

Store Format: POP-UP shop inside the venue

4. Strategic Significance of this Project

The Company is promoting an integrated business model of

"IP x EC x SNS x Real"

centered on character IP.

This project represents an important initiative in the following areas:

(1) Strengthening real-world monetization of IP

Utilizing the brand power of "Hoppe-chan" and linking with exhibition events to construct a pathway from "experience to immediate purchase."

(2) Revitalization of IP value

Against the backdrop of the expanding Heisei retro market, re-strengthening the brand value and expanding the recognition of "Hoppe-chan".

(3) Strengthening data-driven management

Acquiring purchasing data in real-world sales and deploying it for future EC, wholesale, and overseas markets.

5. Future Developments

Using this project as a starting point, the Company will aim to expand its IP business centered on "Hoppe-chan," promoting:

- POP-UP deployments at department stores nationwide

- Linked measures with large-scale events

- Expansion into overseas markets