Announcement of Collaboration Between 'Hoppe-chan' and Online Crane Game 'Bounty Hunters'

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; CEO Hiroki Fujiwara, hereinafter 'the Company') announced that a collaboration between the popular character IP 'Hoppe-chan', originally created by the Interactive Content Division of Memory-Tech Tsukuba Inc. (hereinafter 'Sun Hoseki'), and the entertainment online crane game app 'Bounty Hunters', commenced on April 6, 2026. On the same day, within the broadcast time of the TV anime 'Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang' starting on TOKYO MX, commercials regarding this collaboration began airing, constructing an immediate funnel from viewing to playing and purchasing. The Company has centralized the licensing contact for 'Hoppe-chan' to promote the maximization of revenue across e-commerce, wholesale, retail, and digital domains.

1. Overview of the Project This collaboration is a digital prize deployment utilizing the 'Hoppe-chan' IP, offering limited prizes on the online crane game. By launching it at the same time as the anime broadcast, we have built a highly efficient revenue model that 'converts users into paying customers immediately after encountering the content.'

2. Details of the Collaboration - Start Date: April 6, 2026 - Content: Deployment of limited 'Hoppe-chan' prizes within the online crane game 'Bounty Hunters' - Promotion: Airing of collaboration commercials during the TOKYO MX anime broadcast slot [Official Website] https://bountyhunters.app/ [Official X (formerly Twitter)] https://x.com/BountyhuntersJP?lang=ja

3. Significance of this Project This project is a core initiative of the 'IP x Digital x Commerce' strategy promoted by the Company, and creates revenue opportunities linked to anime broadcasts. Specifically, we anticipate the following effects: - High conversion rate monetization through immediate play induction after viewing the anime - Establishment of a high gross margin structure via digital prizes with low inventory risk - Expansion of organic influx through SNS diffusion and play video sharing - Ripple effects to e-commerce and wholesale due to increased frequency of IP exposure In particular, online crane games are a revenue domain with high ARPU (Average Revenue Per User), making it an area highly compatible with our IPs.

4. Future Development The Company will use this initiative as a model case and accelerate the following: Ani