Popular Character IP "Hoppe-chan" Original Stickers Wholesale Product "Sold Out Immediately"

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") announced that the initial shipment of new original stickers (all 8 types) utilizing the popular character IP "Hoppe-chan," which was publicly announced on April 2, 2026, sold out in an extremely short period, and the company has now begun to establish an additional production system.

1. Sales Speed "Exceeding Expectations" This product began its wholesale expansion based on its track record of achieving the No. 1 ranking in the Rakuten Ichiba category during its e-commerce pre-sale. However, due to: * Rapid sales immediately after introduction in stores * Spontaneous purchase diffusion originating from social media * High-intensity demand, primarily from Generation Z Sales progressed at a speed significantly exceeding initial expectations, resulting in an immediate sell-out. This case is not merely a temporary hit but is recognized as demonstrating the establishment of a structural demand creation model based on a new consumption trend: "EC → SNS diffusion → in-store explosion."

2. Establishment of a Reproducible "Winning Pattern" This case simultaneously demonstrated: * Reproducibility of hit products * Explosive demand during distribution expansion * A high-turnover model with minimized inventory risk within the Company's sales model of "EC verification → data acquisition → rapid expansion in wholesale." This is an example of establishing a "mass-producible hit creation engine" in IP merchandise sales.

3. Towards a Scale Expansion Phase Currently, additional orders and restock requests from various distributors are rapidly increasing. The Company is proceeding with: * Immediate consideration of additional production * Expansion of supply system * Nationwide expansion of sales channels

Moving forward, based on this model, the Company aims for dramatic growth in its IP merchandise business by executing: * Multi-product development of the "Hoppe-chan" IP * Horizontal expansion to multiple IPs * Acceleration of hit creation originating from social media through the "IP × EC × SNS" model for continuous hit creation.

4. Positioning in Growth Strategy This case is a core example of the Company's strategy to achieve: * Transition from small-lot verification to mass deployment * Data-driven product development * Low-risk, high-turnover revenue model and is positioned as an important stepping stone to drive future growth. Keywords: Hoppe-chan, San-Hosheki