CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; TSE Growth: 6573; hereinafter "the Company") is pleased to announce the commencement of wholesale sales for eight new original sticker designs featuring the popular character IP "Hoppe-chan," developed by Memory-Tech Tsukuba Co., Ltd.'s Sunhoseki business division. This decision follows the successful pre-sale of these products on the Company's EC site (Rakuten Ichiba), where they achieved the #1 position in the Rakuten Ichiba category ranking.
1. Verification of EC-born Hit Products
These products, through EC pre-sales, achieved:
・ Rakuten Ichiba category ranking #1
・ Purchase diffusion originating from SNS
・ High purchase rate primarily among fan base
These achievements, backed by sales performance, have led to the transition to wholesale distribution. Moving forward, we will progressively expand distribution to stationery sections, character goods sections, mass merchandisers, and other retail channels.
2. Our Business Model (Differentiation Point)
The Company adopts a sales model of:
"Verify on EC → Acquire Data → Expand through Wholesale"
In this case, after:
・ EC ranking #1
・ SNS diffusion
・ Acquisition of purchase data
we have achieved market entry with confirmed sales potential. Compared to traditional speculative production models, this simultaneously realizes reduced inventory risk, increased hit probability, and maximized distribution efficiency.
3. Future Developments
Starting with this product, the Company will promote:
・ Expansion of IP product lineup
・ Acceleration of hit creation through EC
・ Expansion of national distribution network
and aims for further growth by accumulating multiple IPs.
This signifies the "establishment of a mechanism to reproducibly generate hit products and scale them through distribution," which will be a mid-to-long-term growth driver for the Company's IP merchandise business.
FACT BOX
- Source: PR TIMES
- Category: product_launch