Notice Regarding Launch of 'Wappen Factory' Official TikTok Account and Strengthening of SNS Diffusion Marketing
CRAVIA Inc. has opened an official TikTok account for its experiential customized goods business 'Wappen Factory' to expand brand awareness and drive store visits through circular marketing using user-generated content.
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- 📰 Published: April 16, 2026 at 00:30
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Wappen Factory Official TikTok Account
CRAVIA Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroki Fujiwara, TSE Growth: 6573, hereinafter 'the Company') announces that it has commenced operations of an official account on the video platform 'TikTok' to expand brand awareness and promote store visits for its experiential customized goods business, 'Wappen Factory'.
1. Background of the Initiative
'Wappen Factory', developed by the Company, is a business model where the production experience itself has high affinity with SNS posts, and is characterized by the expectation of attracting customers through spontaneous information dissemination by users. In recent years, short video platforms such as TikTok have become the main axis of information contact, particularly for Generation Z, making it possible to build a circular marketing model of 'Experience → Shoot → Post → Diffuse → Visit'. Given this environment, the Company has decided to fully promote SNS diffusion marketing utilizing TikTok.
2. Overview of TikTok Measures
The Company will develop the following content on the official 'Wappen Factory' TikTok account:
- Experience videos of patch production (selecting, arranging, pressing processes)
- Introduction of popular customization examples
- Diffusion of UGC (User Generated Content) by visiting users
- Collaboration with influencers and creators
- Promotional videos for IP and character collaboration products
Through this, by conveying visual and experiential value in a short time, we will realize everything from gaining recognition to inducing store visits in a streamlined manner.
3. Strategic Positioning
This measure is positioned as a core marketing strategy for the 'experiential entertainment retail model originating from SNS' promoted by the Company. Through information diffusion originating from TikTok, we aim to:
- Accelerate brand awareness
- Create motivation to visit stores
- Strengthen customer acquisition capabilities in franchise expansion
thereby promoting the scale expansion of the business.
4. Future Developments
Going forward, the Company will strengthen its SNS strategy centered on TikTok, building a user-participatory diffusion model through:
- Hashtag campaigns
- Measures to promote UGC posting
- Influencer partnerships
Furthermore, by linking with IP content and collaborations with artists, we aim to maximize further topic creation and revenue opportunities.
CRAVIA Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Hiroki Fujiwara, TSE Growth: 6573, hereinafter 'the Company') announces that it has commenced operations of an official account on the video platform 'TikTok' to expand brand awareness and promote store visits for its experiential customized goods business, 'Wappen Factory'.
1. Background of the Initiative
'Wappen Factory', developed by the Company, is a business model where the production experience itself has high affinity with SNS posts, and is characterized by the expectation of attracting customers through spontaneous information dissemination by users. In recent years, short video platforms such as TikTok have become the main axis of information contact, particularly for Generation Z, making it possible to build a circular marketing model of 'Experience → Shoot → Post → Diffuse → Visit'. Given this environment, the Company has decided to fully promote SNS diffusion marketing utilizing TikTok.
2. Overview of TikTok Measures
The Company will develop the following content on the official 'Wappen Factory' TikTok account:
- Experience videos of patch production (selecting, arranging, pressing processes)
- Introduction of popular customization examples
- Diffusion of UGC (User Generated Content) by visiting users
- Collaboration with influencers and creators
- Promotional videos for IP and character collaboration products
Through this, by conveying visual and experiential value in a short time, we will realize everything from gaining recognition to inducing store visits in a streamlined manner.
3. Strategic Positioning
This measure is positioned as a core marketing strategy for the 'experiential entertainment retail model originating from SNS' promoted by the Company. Through information diffusion originating from TikTok, we aim to:
- Accelerate brand awareness
- Create motivation to visit stores
- Strengthen customer acquisition capabilities in franchise expansion
thereby promoting the scale expansion of the business.
4. Future Developments
Going forward, the Company will strengthen its SNS strategy centered on TikTok, building a user-participatory diffusion model through:
- Hashtag campaigns
- Measures to promote UGC posting
- Influencer partnerships
Furthermore, by linking with IP content and collaborations with artists, we aim to maximize further topic creation and revenue opportunities.