Announcement Regarding the Start of Collaboration Between Anime "Hoppe-chan: Secret of the Sun Kingdom and the Black Hoppe-dan" and "Pokekara" App, Offering Authentic Scoring + High-Quality Accompaniment for Free Karaoke

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroki Fujiwara; hereinafter "the Company") announced that it has started a collaboration with the anime "Hoppe-chan: Secret of the Sun Kingdom and the Black Hoppe-dan" (hereinafter "Hoppe-chan" anime), based on the popular character IP "Hoppe-chan" originally created by Memory-Tech Tsukuba Inc. Interactive Content Division (hereinafter "Sunhoseki"), and the "Pokekara" app, which offers authentic scoring and high-quality accompaniment for free karaoke, starting April 8, 2026.

1. Overview of this matter This collaboration is a new initiative to achieve immediate IP monetization by linking with the broadcast of the "Hoppe-chan" anime and guiding viewers to a digital platform at a time when their interest is high. During the event period, the "Pokekara" app will implement: - Provision of collaboration-exclusive items - Aggregation of songs that build the world view of the "Hoppe-chan" anime Users can enjoy a singing experience surrounded by characters. In addition, through exclusive content obtainable only here, we aim to promote user participation and create opportunities for in-app purchases.

2. Event Overview Event Name: Anime "Hoppe-chan: Secret of the Sun Kingdom and the Black Hoppe-dan" x Pokekara Collaboration Event Event Period: April 8, 2026 (Wednesday) 20:00 - April 17, 2026 (Friday) 23:59 Event Page: https://x.gd/cvRNN This event features a special specification where users can sing their favorite songs in a world centered around the cute, squishy "Hoppe-chan" characters. Users can experience a new way of enjoying karaoke, different from traditional karaoke, through an immersive experience surrounded by characters.

3. Strategic Significance of this Initiative The Company has been promoting an IP business model centered on "EC verification → data acquisition → wholesale expansion." This initiative further evolves this into establishing a comprehensive monetization model of "anime broadcast → immediate digital connection → in-app monetization." This model will enable: - Accelerating monetization speed by capturing users immediately after viewing - Promoting secondary dissemination through UGC such as singing posts - Creating continuous digital revenue opportunities Thereby maximizing the lifetime value (LTV) of the IP.

4. Future Developments The Company will promote cross-media development linking anime, EC, real events, and digital domains for managed IPs, including "Hoppe-chan." In the future, by utilizing user data and usage trends obtained from this initiative, we aim for further growth of the IP business by expanding horizontally to other IPs and other platforms.