Notice Regarding Additional Broadcasting Stations and Continued Broadcast of the Anime 'Hoppe-chan'

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Hiroki Fujiwara; hereinafter referred to as "the Company") is pleased to announce that the broadcast information for the TV anime *Hoppe-chan: The Secret of the Sun Kingdom and the Black Hoppe Gang*—based on the popular character "Hoppe-chan" developed by the Interactive Content Division of Memory-Tech Tsukuba Co., Ltd.—has been finalized for April 2026 onwards, as detailed below.

The Company centrally manages the licensing window for the "Hoppe-chan" IP and operates businesses in e-commerce, wholesale, and retail.

1. Overview

While this work has been broadcasting on multiple stations nationwide since January 2026, we are pleased to announce that broadcasting has newly commenced on TOKYO MX. Furthermore, in response to its popularity, programs originally aired from January to March will be rebroadcast on terrestrial and BS stations in the Kanto region.

This will expand viewing opportunities on terrestrial television, primarily in the Greater Tokyo Area. By increasing viewing touchpoints and strengthening repeated exposure, we expect to expand awareness of the "Hoppe-chan" IP and broaden its fan base.

Through the continuous exposure of this work, our company aims to promote the transition from IP brand recognition to purchasing behavior, expanding revenue opportunities by linking EC (e-commerce), wholesale, retail, and SNS initiatives.

2. Broadcast Information (From April 2026 onwards)

【Main Broadcast】

TOKYO MX: Every Monday from 20:57, starting April 6, 2026

【Rebroadcasts】

tvk (Television Kanagawa): Every Sunday from 24:30, starting April 5, 2026

Chiba TV: Every Sunday from 25:00, starting April 5, 2026

Teletama (Television Saitama): Every Wednesday from 24:00, starting April 8, 2026

BS NTV: Every Wednesday from 25:00, starting April 8, 2026

3. Significance of This Initiative

We position this initiative as a vital measure within our "IP x Media x Commerce" strategy, designed to lead from IP awareness expansion to purchase conversion and further distribution expansion.

In particular, we anticipate that the increased frequency of contact through continuous broadcasting will have the following business ripple effects:

(1) Establishing Brand Recognition

Through continuous broadcasting on terrestrial and BS stations, opportunities for exposure to the "Hoppe-chan" IP will increase, which is expected to improve brand recall rates.

(2) Sales Promotion in Retail and Wholesale

We expect to expand sales opportunities by improving product turnover at 100-yen shops, mass retailers, etc., and by utilizing the broadcast status as a persuasive tool for proposing to new distribution partners.

(3) Synergy with SNS and Video Platforms

Using the anime broadcast as a starting point, we will promote the increase and buzz of UGC (User Generated Content) on platforms such as TikTok, YouTube, and Instagram to create organic viral effects.

(4) Manifestation of E-commerce Demand

The increase in search and SNS traffic triggered by the broadcasts is expected to manifest purchasing demand in EC channels and improve the accuracy of selecting hit products.

4. Future Development (Growth Strategy)

Our company aims to maximize the revenue of the "Hoppe-chan" IP by using this anime as a starting point for expanding media touchpoints and linking the following measures:

• Designing awareness expansion and purchase paths linked with SNS and video advertising (TikTok, etc.)

• Selecting hit products and optimizing resales using EC sales data

• Expanding distribution volume and scaling through the strengthening of retail and wholesale development

Through these efforts, we will enhance the reproducibility of our core business model—"Verify via EC → Acquire Data → Expand via Wholesale"—and promote the horizontal expansion of our IP business and the strengthening of our revenue base.