Popular Character "Hoppe-chan" Products Launched in Thousands of 100-Yen Shops Nationwide: A New Phase for IP Licensing Business with a Unique "Low Price x High Turnover" Model

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President: Hiroki Fujiwara; hereinafter "the Company") is pleased to announce that, as part of its IP licensing business for the popular character "Hoppe-chan" owned by Memory-Tech Tsukuba Co., Ltd.'s Interactive Content Division (hereinafter "Sunhoseki"), it will begin rolling out products at 100-yen shops nationwide, including "Seria" and "Can★Do," through Eiko Co., Ltd.

This initiative is a core component of the Company's integrated IP x Retail x SNS strategy and is positioned as a significant milestone for future IP revenue growth.

1. Background of the Initiative

"Hoppe-chan" is a character that gained explosive popularity during the Heisei era, primarily among elementary and junior high school students, and continues to maintain a solid level of recognition and a dedicated fan base today.

To maximize the value of Sunhoseki, the Company is integrally promoting the following:

・Restructuring of IP licensing strategy

・Integrated management from product planning and manufacturing to distribution

・Cross-platform deployment across EC, physical stores, and live commerce

・Re-branding utilizing social media (SNS)

This rollout in 100-yen shops is a strategic measure to maximize contact opportunities at an "affordable price point for everyone" and to re-proliferate the IP.

As a result of these efforts, Hoppe-chan products will be sold sequentially at 100-yen shops nationwide, such as Seria and Can★Do, via Eiko Co., Ltd.

By offering products at an accessible price of 110 yen (tax included) each, the Company aims to reach a wide range of consumers from elementary/junior high students to Gen Z, acquiring new fans and dramatically increasing the value of the IP.

2. Significance of Nationwide Expansion (Mass Distribution x High Turnover Model)

Seria and Can★Do possess large-scale distribution networks with thousands of stores nationwide. This partnership is expected to:

・Instantly expand exposure at a national level

・Establish a high-turnover model through low unit prices

・Acquire new customers ranging from elementary/junior high students to Gen Z

・Re-engage the Heisei generation through "nostalgia consumption"

This initiative serves to simultaneously boost "recognition x distribution x turnover rate" in the IP business.

3. Product Lineup

The current rollout features a lineup of daily-use items, centered on stickers and "Oshikatsu" (fan activity) related items which have been trending in recent years.

・Hoppe-chan Flat Pouch (1 type)

・Hoppe-chan Pen Case (1 type)

・Hoppe-chan Cord Holder (2 types)

・Hoppe-chan Bicycle Keychain (2 types)

・Hoppe-chan Acrylic Identification Charm (2 types)

・Hoppe-chan Pukutto Stickers (1 type)

・Hoppe-chan Glitter Stickers (1 type)

・Hoppe-chan Satin Scrunchie (1 type)

・Hoppe-chan ...