Introducing Popular Character 'Hoppe-chan' Products to Thousands of 100-Yen Shops Nationwide: A New Development in IP Licensing Business through a Unique 'Low Price x High Turnover' Model

CRAVIA Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroki Fujiwara; hereinafter "the Company") is pleased to announce that it will begin rolling out products at 100-yen shops nationwide, including "Seria" and "Can★Do", through Eikoh Co., Ltd., in the IP licensing business for the popular character "Hoppe-chan" from Memory-Tech Tsukuba Inc.'s Interactive Content Division (hereinafter "Sun Hoseki").

This initiative is one of the core measures of the integrated IP x Retail x SNS strategy promoted by the Company, and is positioned as a key milestone for future IP revenue expansion.

1. Background of the Initiative

"Hoppe-chan" is a character that gained explosive popularity among elementary and junior high school students during the Heisei era, and still retains a certain level of recognition and a fan base today.

To maximize the value of Sun Hoseki, the Company is integrally promoting the following:

• Restructuring of the IP licensing strategy

• Integrated management from product planning to manufacturing and distribution

• Cross-development across e-commerce, physical stores, and live commerce

• Re-branding utilizing SNS

This rollout in 100-yen shops is a strategic measure to maximize contact opportunities in a "price range accessible to anyone" and to re-diffuse the IP.

As a result of these activities, products featuring Sun Hoseki's character "Hoppe-chan" will be sequentially sold at 100-yen shops nationwide, including "Seria" and "Can★Do," through Eikoh Co., Ltd.

By offering an accessible product lineup at 110 yen (including tax) per item, we aim to approach a wide range of demographics, from elementary and junior high school students to Generation Z, and to dramatically increase the value of the IP by acquiring a new fan base.

2. Significance of Nationwide Expansion (Mass Distribution x High Turnover Model)

"Seria" and "Can★Do" possess a large-scale distribution network of thousands of stores nationwide. Through this initiative, the following are expected:

• Rapid exposure expansion on a nationwide level

• Construction of a high-turnover model due to low unit prices

• Acquisition of new customers ranging from elementary and junior high school students to Gen Z

• Re-engagement of the Heisei generation through "nostalgia consumption"

This serves as a measure to simultaneously boost "recognition x distribution x turnover rate" in the IP business.

3. Product Lineup

For this rollout, we have lined up a product group that is easy for everyday use, centering on stickers and "oshikatsu" (supporting one's favorite) related items, which have been trending in recent years.

• Hoppe-chan Flat Pouch (1 type)

• Hoppe-chan Pen Case (1 type)

• Hoppe-chan Cord Holder (2 types)

• Hoppe-chan Bicycle Key Ring (2 types)

• Hoppe-chan Acrylic Marker Charm (2 types)

• Hoppe-chan Puffy Stickers (1 type)

• Hoppe-chan Glitter Stickers (1 type)

• Hoppe-chan Satin Scrunchie (1 type)

• Hoppe-chan Zipper Case with Chain (1 type)

• Hoppe-chan Cleaner Cloth (1 type)

• Hoppe-chan Mini Clear Folder 2P (2 types)

• Hoppe-chan Mini Mesh Pouch with Carabiner (1 type)

• Hoppe-chan Patient Registration Ticket / Medicine Notebook Case (1 type)

The design, which is "cute and highly collectible even at a low price," encourages multiple purchases.

4. Future Developments

Going forward, the Company will strengthen the following developments centered around "Hoppe-chan."

• Viral expansion utilizing SNS and TikTok

• Enhancement of sales through e-commerce and live commerce

• Expansion of collaboration products (partnerships with other IPs and brands)

• Deployment of physical stores, POPUPs, and experience-based sales

We will build a circular model of "Recognition → Purchase → Diffusion → Repurchase" to drive long-term monetization of the IP.

5. Strategic Positioning of the Company

The Company operates a comprehensive IP management business aimed at maximizing IP value. This project is not about single products, but forms part of "building an IP platform that generates continuous revenue."