Clasico (Headquarters: Kanazawa City, Ishikawa Prefecture; President: Norihiro Komura), a company engaged in real estate brokerage, management, and solutions, has decided to acquire all shares of ONENESS (Brand: Lion Real Estate; Headquarters: Itami City, Hyogo Prefecture; Representative: Masafumi Kono), a company focusing on community-based real estate management, brokerage, and renovation in Itami and Amagasaki, Hyogo Prefecture, and make it a group company.
Through this acquisition, the Clasico Group will strengthen its rental management infrastructure in the Kansai region and accelerate the promotion of full-occupancy management through design and digital integration.
Conclusion of Capital and Business Alliance with ONENESS (As of June 1, 2026)
Clasico is fully embarking on its business development in the Kansai region by welcoming ONENESS, which operates real estate businesses under the 'Lion Real Estate' brand based in Itami City, Hyogo Prefecture, into the group.
This group integration is not merely for business expansion or entering a new area. Masafumi Kono, Representative of ONENESS, felt a resonance with the Clasico Group’s missions of 'DO IDEA' and 'GO FUN LIFE.' He decided to join the group to further grow as a community-rooted real estate company in partnership with Clasico. Clasico Group has created new value by applying ideas, design, and technology to challenges within the real estate industry. Through its renovation brand 'Renotta,' the landlord consultancy 'Manshitsu no Madoguchi,' and business support services for real estate companies like 'TATSUJIN,' the group contributes to growth support for real estate companies nationwide, tackling vacancy improvements, rental management support, DX, talent development, and branding. Meanwhile, ONENESS has developed rental brokerage, management, sales, and renovation businesses as a community-rooted real estate company, primarily in Itami City, Hyogo Prefecture. With strengths in on-site capabilities that cater to local customers and owners, it continues to grow as a company needed by the community.
Going forward, by combining the local strength of ONENESS with the systems, education, DX, branding, and vacancy improvement know-how cultivated by Clasico, the group aims to enhance the value of real estate services in the Kansai area.
Furthermore, Clasico aims to spread its 'GO FUN LIFE' philosophy into the Kansai region, developing real estate services that not only provide housing but also enrich the lives of the people who live, work, and inhabit these towns.
I. Background of the Integration
Since its founding, the Clasico Group has expanded its business domain in line with the times, centering on real estate business rooted in local communities.
The real estate industry faces various challenges, including vacancies, declining rents, aging buildings, labor shortages, task personification, and delays in DX. Clasico views these challenges as 'opportunities that can be solved with ideas.' Under its 'DO IDEA' mission, it has developed businesses by combining renovation, technology, education, and brand building.
ONENESS Representative Kono believed that a partnership with an entity sharing common values was essential to further strengthen the company, expand growth opportunities for employees, and provide higher value to owners and customers while growing the business as a community-based real estate firm. This resonance led to this group integration.
With this integration, ONENESS aims for further growth by incorporating Clasico Group’s systems, education, DX, and vacancy improvement expertise while leveraging its established local strengths.
II. Future Initiatives
Clasico and ONENESS will collaborate in the following areas:
1. Collaboration on Rental Management and Vacancy Improvement Know-how Utilizing know-how from 'Renotta' and 'Manshitsu no Madoguchi,' the partnership will strengthen proposal capabilities for vacancy improvement, rent increases, and building value enhancement.
2. Promotion of DX and Operational Efficiency Leveraging real estate tech and operational improvement mechanisms introduced and developed by Clasico to streamline sales, management, contracts, and customer support.
3. Enhancement of Education and Talent Development Utilizing Clasico’s educational content and management know-how to create an environment where each employee can grow.
4. Enhancement of Brand and Customer Experience Combining ONENESS’s established relationships with local customers with Clasico’s branding know-how to improve customer experience.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: Renotta / TATSUJIN