[Crasco] Changes in Housing Selection in Ishikawa: 2026 Rental Market Report Released

Crasco Co., Ltd. (Headquarters: Kanazawa, Ishikawa; President: Norihiro Komura), which operates real estate rental management and brokerage businesses primarily in Ishikawa Prefecture, released the '2026 Ishikawa Rental Market Report' in April 2026, analyzing tenant trends and market shifts during the 2026 peak season. Since 2008, Crasco has annually analyzed the local rental market and tenant behavior to provide insights to property owners. The recent seminar attracted 81 applicants, exceeding the initial capacity of 50, and achieved a 100% satisfaction rate. The 2026 report addresses the challenging management environment caused by inflation, rising interest rates, and soaring repair costs, offering concrete market data and renovation case studies to help owners create properties that tenants choose with confidence. Hideharu Shimizu, Senior Managing Director of Crasco Holdings, emphasized the importance of analyzing the 'market,' 'competitors,' and 'one's own property' using data rather than intuition. He noted that tenant selection is increasingly happening online before store visits, with candidates narrowed down through virtual tours, social media, and equipment comparisons. In Ishikawa, demand is rising for amenities like free internet, video intercoms, parcel lockers, and pet-friendly policies. To address rising repair costs, Crasco introduced 'Zero-Mente,' a fixed-monthly-fee maintenance plan that stabilizes owner cash flow and ensures rapid response to tenant needs. A five-year simulation for a 25-unit property showed a potential 28% reduction in repair costs. Crasco remains committed to enhancing the value of rental housing in regional cities through data analysis, design renovation, and cost optimization.