PROP AI CAMP, a Practical Community Accelerating the 'AI for Everyone' Shift in the Real Estate Industry, Reaches 65 Companies and 220 Total Participants

Crasco Consulting Firm Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; President: Norihiro Komura) is pleased to announce that its AI utilization sharing community for real estate and property management companies, 'PROP AI CAMP,' has reached a total of 220 participants from 65 companies since its launch in November 2025.

'PROP AI CAMP' is a practical community aimed at sharing hands-on knowledge of AI utilization in the real estate industry and helping companies implement and integrate AI into their daily operations. Through online study sessions, member-only group chats, archived videos, and monthly reports, the community supports the improvement of productivity and added value across the entire industry.

Background of the Launch The real estate industry continues to face significant challenges, including labor shortages and increased operational burdens, due to the persistence of analog processes, long working hours, and a reliance on individual expertise. On the other hand, the evolution of technology, including generative AI, has made AI utilization a realistic option for many daily tasks, such as sales, management, training, property appraisal, document creation, and customer service.

The Crasco Group believes that in response to these environmental changes, it is crucial to move away from the conventional wisdom that 'IT and AI are difficult' and instead view them as 'the most powerful weapons to strengthen the front lines.' To achieve this, we launched 'PROP AI CAMP' based on the belief that companies should not struggle through trial and error in isolation, but rather advance AI utilization by sharing practical knowledge within the industry.

Three Features of 'PROP AI CAMP' 'PROP AI CAMP' is not merely an information-sharing study group; it is characterized by providing a practical environment for mastering AI in the real estate field.

1. Real-time sharing of AI use cases that work in the field Through online study sessions and member-only group chats, we share successful AI case studies from various companies and updates on tools like Google Workspace. We provide the latest, actionable information to the front lines with speed.

2. Hands-on learning directly linked to operational improvement We provide know-how in a format that can be implemented immediately, based on cases directly relevant to real estate business, such as reducing training time by 83% through AI role-playing, increasing closing rates by 20%, and automating appraisal email creation to 'zero seconds.'

3. A learning environment designed for internal adoption In addition to being able to watch archived videos of past sessions at any time, we provide report booklets summarizing each month's content. This supports not only the learning of the individual participant but also internal deployment and integration within their company.

Feedback from Participating Companies Executives and project managers from participating companies have shared the following feedback: 'I now have a concrete image of how to incorporate AI into our operations.' 'There is much more that can be done with AI than I imagined, and it has significantly changed the way management and staff think.' 'Having a place to learn from other companies' success stories is extremely valuable for advancing AI utilization within our own company.' 'I am grateful that the content doesn't end with just a study session but is something we can actually apply to our work.' 'PROP AI CAMP' is expanding not as a place to 'learn about' AI, but as a place to 'master' AI.

Future Outlook The Crasco Group operates under the vision of 'GO FUN—Increasing the number of people who enjoy life and fans around the world.' We believe that if the real estate industry can naturally master AI, increase productivity, and maximize added value for customers, the appeal of the industry itself will grow. Through 'PROP AI CAMP,' we will continue to accelerate AI implementation in the real estate industry and support its evolution into a popular sector where more people want to work.

Comment from Norihiro Komura, President of Crasco Group AI is no longer something used only by a few experts; we have entered an era where everyone working on the front lines must master it. The real estate industry still has significant room to evolve through AI. By correctly implementing AI in all areas—sales, management, training, proposals, and customer service—both productivity and added value will change dramatically. 'PROP AI CAMP' is not just a study group; it is a practical arena for implementing AI in the industry. By sharing knowledge across the entire industry rather than having each company evolve alone, I hope to make the real estate industry more attractive and popular.

Service Overview - Service Name: PROP AI CAMP - Content: AI utilization sharing community for real estate and property management companies - Main Offerings: 1. Online study sessions 2. Member-only group chat 3. Sharing of AI use cases in real estate and property management operations 4. Archived video distribution 5. Provision of monthly report booklets - Target Audience: Executives, project managers, and site managers of real estate companies, property management companies, and related businesses - Service Website: https://www.crasco-consul.com/service/propaicamp