Crasco Achieves 200 Million Yen Revenue Increase, 22,862 Hours Operational Efficiency, 68 Million Yen Cost Reduction One Year After AI Implementation

Crasco Holdings, based in Kanazawa, Ishikawa, and Shinjuku, Tokyo, introduced AI in July 2024, deploying Google Workspace and Google Gemini company-wide. CEO Norihiko Komura initiated the adoption to counter labor shortages and inflation, noting 80% of personnel costs were spent on 'unproductive tasks.' After one year, the company achieved a 200 million yen revenue increase, 22,862 hours saved, 68 million yen in cost reductions, and secured 580 million yen in subsidies. Crasco fostered an 'AI-first' culture through daily morning meetings sharing AI success stories and monthly cross-departmental AI study groups. For human resource development, an 'AI Role-Playing' system, trained with 62 years of company know-how, improved customer service quality and training efficiency, leading to a 1.4-fold increase in the average closing rate and a 33% reduction in training period (from 3 to 2 months) for new hires, alongside an 83% reduction in instructor workload. In sales operations, AI automated and accelerated tasks like list matching, property description creation, and initial cost calculation, reducing multi-hour tasks to under 10 minutes. AI also enabled in-house generation of presentation slides, graphics, videos, and background music. The 'AI Role-Playing' system for rental sales received media coverage in February 2026 on BS TV Tokyo's 'Alvarez no Sora.'