【Classco】Achieved 200 Million Yen Increase in Sales, 22,862 Hours of Operational Efficiency, and 68 Million Yen in Cost Reduction in One Year of AI Implementation
Classco achieved a 200 million yen increase in sales, 22,862 hours of operational time reduction, 68 million yen in cost savings, and 580 million yen in subsidies within one year of AI implementation. They realized productivity improvement, operational efficiency, and enhanced corporate value through a company-wide AI utilization culture, AI role-playing for human resource development, and on-site AI application.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:10
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 18:00 (126h 28m after Collected)
Classco Holdings Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; Representative Director: Norihiro Komura; hereinafter "Classco") has achieved a 200 million yen increase in sales, 22,862 hours of operational time reduction, and 68 million yen in cost reduction within one year of AI implementation, realizing productivity improvement, operational efficiency, and enhanced corporate value through AI utilization.
■ AI Implementation for Corporate Survival/Growth, Starting from "AI for All Operations"
In July 2024, Representative Komura of Classco became convinced that "AI is the key for companies to survive in an era of labor shortages and inflation." Consequently, Google Workspace (GWS) was introduced company-wide, and all staff began utilizing AI (Gemini). The background to AI implementation was a strong sense of urgency that 80% of personnel costs were being spent on "unproductive tasks" such as information retrieval and simple operations, and that improving productivity was an urgent issue amidst accelerating labor shortages.
After the introduction, under the slogan "AI for all operations," thorough AI penetration and utilization were achieved through daily company-wide morning meetings for case sharing and regular study sessions. As a result, in just one year, significant achievements were obtained: a 200 million yen increase in sales, 22,862 hours of operational time reduction, 68 million yen in cost reduction, and 580 million yen in subsidies.
Achieved various results such as sales and operational efficiency in one year since AI implementation
■ Classco's Initiatives in AI Utilization
【AI Utilization Culture】AI Penetration and System for All Employees to Master
- AI Case Sharing during Company-wide Morning Meetings
A platform is set up to share AI utilization methods and the latest information during daily morning meetings. Success stories such as "who improved which task and how" are horizontally deployed across the company, introducing a mechanism to continuously update the entire organization daily.
- Monthly AI Utilization Sharing Sessions
Study sessions are held to share AI utilization methods across departments, and successful cases deeply rooted in daily operations are successively implemented. Through regular AI study sessions, all staff build "practical AI utilization" to solve daily challenges with AI.
Monthly AI utilization sharing sessions are held, providing time to share information about AI during company-wide morning meetings.
【Human Resource Development】Standardization of Customer Service Quality and Efficiency of Education through AI Role-Playing
Classco implements an AI human resource development method that balances "quality of education" and "efficiency" through "AI Role-Playing," an educational system that has learned 62 years of know-how from Classco.
- Quality Improvement through "AI Education" Achieving 1.4 Times Higher Closing Rate
Objective evaluations by AI and an environment where young employees can repeatedly practice until satisfied without hesitation from seniors accelerate skill retention. This resulted in a 1.4 times improvement in the average closing rate compared to conventional methods.
- "Overwhelming Efficiency" through 33% Shorter Training Period and 83% Reduction in Coaching Man-hours
By having AI代行 (AI acting as a substitute) for education, the debut of new hires on-site was shortened from three months to two months, enabling them to become productive quickly. The time commitment of supervising managers was also reduced by 1,000 minutes per store, enabling overall organizational productivity improvement.
Scenes of AI role-playing implementation. The program introduces how to implement AI role-playing.
【On-site Utilization】AI Utilization Techniques for Operational Efficiency and Productivity Improvement on Site
- Productivity Improvement in Sales Operations such as List Matching and Property Description Creation
Tasks such as list matching, property description creation, and initial cost calculation are automated/accelerated by AI. Operations that previously took several hours are now shortened to within 10 minutes, realizing operational efficiency and productivity improvement on site.
- AI Generation of Slide Presentations, Graphics, Videos, and Music
Slide presentations, promotional videos, and BGM production, which traditionally required specialized staff or outsourcing, are now internalized with AI, simultaneously improving production speed and reducing costs.
BGM produced by AI after learning the company's vision and brand concept.
■ Media Attention on AI Rental Sales Role-Playing
In February 2026, "AI Role-Playing," which dramatically improved customer service quality and closing rates in rental brokerage, attracted media attention, and we were featured in a TV interview.
- Program Name: Alvarez no Sora (BS TV Tokyo)
- Program Overview: This program introduces hints for small and medium-sized enterprises to develop towards the future by showcasing successful cases that have overcome various challenges. The navigator is Akira Iriyama, a currently noteworthy management scholar. The initiatives and activities of various small and medium-sized enterprises are explained with keywords to provide hints for business managers to overcome their own challenges.
- Program Official Website: https://www.bs-tvtokyo.co.jp/alvareznosora/
■ AI Implementation for Corporate Survival/Growth, Starting from "AI for All Operations"
In July 2024, Representative Komura of Classco became convinced that "AI is the key for companies to survive in an era of labor shortages and inflation." Consequently, Google Workspace (GWS) was introduced company-wide, and all staff began utilizing AI (Gemini). The background to AI implementation was a strong sense of urgency that 80% of personnel costs were being spent on "unproductive tasks" such as information retrieval and simple operations, and that improving productivity was an urgent issue amidst accelerating labor shortages.
After the introduction, under the slogan "AI for all operations," thorough AI penetration and utilization were achieved through daily company-wide morning meetings for case sharing and regular study sessions. As a result, in just one year, significant achievements were obtained: a 200 million yen increase in sales, 22,862 hours of operational time reduction, 68 million yen in cost reduction, and 580 million yen in subsidies.
Achieved various results such as sales and operational efficiency in one year since AI implementation
■ Classco's Initiatives in AI Utilization
【AI Utilization Culture】AI Penetration and System for All Employees to Master
- AI Case Sharing during Company-wide Morning Meetings
A platform is set up to share AI utilization methods and the latest information during daily morning meetings. Success stories such as "who improved which task and how" are horizontally deployed across the company, introducing a mechanism to continuously update the entire organization daily.
- Monthly AI Utilization Sharing Sessions
Study sessions are held to share AI utilization methods across departments, and successful cases deeply rooted in daily operations are successively implemented. Through regular AI study sessions, all staff build "practical AI utilization" to solve daily challenges with AI.
Monthly AI utilization sharing sessions are held, providing time to share information about AI during company-wide morning meetings.
【Human Resource Development】Standardization of Customer Service Quality and Efficiency of Education through AI Role-Playing
Classco implements an AI human resource development method that balances "quality of education" and "efficiency" through "AI Role-Playing," an educational system that has learned 62 years of know-how from Classco.
- Quality Improvement through "AI Education" Achieving 1.4 Times Higher Closing Rate
Objective evaluations by AI and an environment where young employees can repeatedly practice until satisfied without hesitation from seniors accelerate skill retention. This resulted in a 1.4 times improvement in the average closing rate compared to conventional methods.
- "Overwhelming Efficiency" through 33% Shorter Training Period and 83% Reduction in Coaching Man-hours
By having AI代行 (AI acting as a substitute) for education, the debut of new hires on-site was shortened from three months to two months, enabling them to become productive quickly. The time commitment of supervising managers was also reduced by 1,000 minutes per store, enabling overall organizational productivity improvement.
Scenes of AI role-playing implementation. The program introduces how to implement AI role-playing.
【On-site Utilization】AI Utilization Techniques for Operational Efficiency and Productivity Improvement on Site
- Productivity Improvement in Sales Operations such as List Matching and Property Description Creation
Tasks such as list matching, property description creation, and initial cost calculation are automated/accelerated by AI. Operations that previously took several hours are now shortened to within 10 minutes, realizing operational efficiency and productivity improvement on site.
- AI Generation of Slide Presentations, Graphics, Videos, and Music
Slide presentations, promotional videos, and BGM production, which traditionally required specialized staff or outsourcing, are now internalized with AI, simultaneously improving production speed and reducing costs.
BGM produced by AI after learning the company's vision and brand concept.
■ Media Attention on AI Rental Sales Role-Playing
In February 2026, "AI Role-Playing," which dramatically improved customer service quality and closing rates in rental brokerage, attracted media attention, and we were featured in a TV interview.
- Program Name: Alvarez no Sora (BS TV Tokyo)
- Program Overview: This program introduces hints for small and medium-sized enterprises to develop towards the future by showcasing successful cases that have overcome various challenges. The navigator is Akira Iriyama, a currently noteworthy management scholar. The initiatives and activities of various small and medium-sized enterprises are explained with keywords to provide hints for business managers to overcome their own challenges.
- Program Official Website: https://www.bs-tvtokyo.co.jp/alvareznosora/