Crasco Group Holds 2026 Entrance Ceremony
Crasco Group held its 2026 New Employee Entrance Ceremony, welcoming 10 new members. President Norihiro Komura encouraged the new hires to embrace challenges and AI as a tool for growth. The ceremony included surprise messages from parents and pledges from the new employees to strive for continuous learning and contribution.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:10
- 🔍 Collected: April 2, 2026 at 14:02
- 🤖 AI Analyzed: April 17, 2026 at 22:00 (367h 58m after Collected)
Crasco Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, President and Representative Director: Norihiro Komura) is pleased to announce that on Wednesday, April 1, 2026, we held our 2026 New Employee Entrance Ceremony, welcoming 10 new employees.
At this year's entrance ceremony, under the Crasco Group's vision of "GO FUN ~Increasing the number of 'people who enjoy life' and 'fans' worldwide~", we shared insights on the ideal human resources required for the future real estate industry and the role of new professionals in the AI era. Crasco Group values actively utilizing rapidly evolving technologies while enhancing uniquely human value. We expect each new employee to embrace AI not as something to 'be used by', but as a 'weapon to master', and to grow into individuals who create new norms in the industry.
■ Words of Encouragement from President and Representative Director Norihiro Komura: The "New Professional Image" Required in the AI Era
"This is a time when you can afford to make mistakes. We, your senior colleagues, will fully support you. Please do not fear failure, be positive, and enjoy your own growth and new experiences," he said, emphasizing the importance of taking the first step and gaining experience in the field rather than stopping to seek perfection.
He also touched upon the company-wide focus on AI utilization, expressing his expectations: "The ability to master technologies that are updated daily holds great potential, especially for you, the digital native generation." He noted that Crasco Group has an environment where employees, regardless of their tenure, can take on challenges and achieve results. For instance, junior employees in their second and third years have won grand prizes at internal awards. He conveyed his strong encouragement to the new employees, incorporating such real-life examples.
Furthermore, he spoke about the passion behind the Crasco Group's vision, "GO FUN ~Increasing the number of 'people who enjoy life' and 'fans' worldwide~". The core idea is for employees themselves to enjoy their work, expand their capabilities, and feel their growth. This accumulation of experiences leads to moving and building trust with customers, ultimately increasing the number of "people who enjoy life" in society. The future that Crasco Group aims for was powerfully shared with the new employees.
■ Surprise Messages from Parents: A Grateful Departure Embraced by Family Sentiments
After the delivery of entrance certificates, as a surprise initiative to celebrate this new beginning, handwritten messages pre-collected from the new employees' parents were screened. The venue was filled with emotion by the warm words from their families, such as "We are proud of your efforts so far" and "We hope you will not forget your individuality and proceed step by step." The new employees once again imprinted their gratitude for their families and those around them who have supported their growth, taking their first step as working professionals.
■ New Employees' Pledge: Towards Becoming Professionals Who Continue to "Challenge and Grow"
The 10 new employees each expressed their determination to walk forward as a member of the Crasco Group. They pledged to acquire the necessary knowledge and skills as professionals one by one, and to grow into trusted individuals. They committed to moving forward by taking on challenges and making improvements, rather than stopping to seek 100% perfection. While recognizing the different responsibilities compared to their student days, they aim to become working professionals who steadily build their foundation and continuously provide value to those around them. Their individual words were filled with resolve and hope for the new challenges that lie ahead.
■ Future Outlook: Making the Future of the Real Estate Industry More Creative with AI x On-site Capabilities
Crasco Group aims to evolve into a professional group that, while mastering AI as a powerful weapon, allows people to be more human and pursue the happiness of real estate owners and tenants.
Centered around a culture of improvement driven by on-site experience, we aim to achieve a "three-way win": providing real estate owners with a "strong revenue base that withstands inflation," tenants with "homes where their individuality shines," and staff with "a prosperous future where they can proudly continue to challenge themselves."
Together with our new colleagues who joined in fiscal year 2026, we will further refine this "AI x On-site Capabilities" model and propagate it to partner companies nationwide, thereby transforming the real estate industry into a creative sector that future generations will genuinely aspire to and the world can be proud of.
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<Company Profile>
Company Name: Crasco Co., Ltd.
Representative: Norihiro Komura, President and Representative Director
Location: Kanazawa Headquarters 〒920-0024 4-24-21 Nishinen, Kanazawa City, Ishikawa Prefecture TEL 076-222-1111 FAX 076-264-9156
Tokyo Office 〒160-0023 Forecast Nishishinjuku 5F, 7-16-11 Nishi-Shinjuku, Shinjuku-ku, Tokyo TEL 03-6833-5500 FAX 03-6675-9004
Business Activities: Real estate sales, leasing, management, repair, and brokerage; construction and sales of spec homes, development and sales of building lots, etc.
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