Cradle-Operated Media 'Well-being no Sodatekata' Marks 1st Anniversary, Surpasses 50 Featured Companies

Cradle Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Directors: Yumi Ozaki / Sputniko!), which provides well-being support services for corporations, announced that its owned media, 'Well-being no Sodatekata.' (How to Cultivate Well-being), has celebrated its first anniversary and surpassed 50 featured companies. Additionally, the cumulative number of companies that have collaborated on interviews has exceeded 100.

'Well-being no Sodatekata.' is a media platform that shares practical knowledge regarding human capital management, health and productivity management, DE&I, and support for balancing childcare and long-term care, through interviews with HR, administration, and well-being promotion managers from various companies, including those listed on the TSE Prime Market. Case studies show an increasing focus not just on policy implementation, but also on fostering organizational culture and creating an environment through dialogue.

The Current State of Well-being Practices:
Through interviews, it has become clear that initiatives like human capital management, health and productivity management, and DE&I are moving beyond mere policy implementation to permeate organizational culture, management issues, and employee dialogue. It is also evident that many HR and diversity promotion managers are advancing these policies through trial and error while facing themes that lack a single correct answer. Three common changes are identified: 1. From Policy Implementation to Culture Fostering, 2. From HR Issues to Management Issues, and 3. From One-way Policies to Dialogic Organizations.

'Well-being no Sodatekata.' continues to seek interview collaborators. Please check the official website for details.