Sotetsu Hotel Management Introduces 'Cradle' to Strengthen Human Diversity Strategy

Cradle Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Yumi Osaki / Sputniko!, hereinafter "Cradle"), which provides well-being support services for corporations and supports the creation of environments where everyone can demonstrate their abilities with peace of mind, announces the introduction of its well-being support platform "Cradle" to Sotetsu Hotel Management Co., Ltd. Sotetsu Hotel Management, a hotel operation company of the Sotetsu Group, emphasizes the incorporation of multifaceted perspectives and the promotion of the active participation of employees with diverse backgrounds, aiming to create an environment where diverse human resources can thrive. They will utilize Cradle to strengthen their human diversity strategy, aiming to improve employee motivation, lower turnover rates, and secure excellent human resources. Comments from the person in charge at Sotetsu Hotel Management Issues before introduction / Background of introduction Our company has aimed to create an environment where diverse human resources can play an active role, but from the perspective of improving employee motivation, lowering the turnover rate, and securing excellent human resources, we recognized the need to strengthen our human diversity strategy. Furthermore, from the perspective of diversity, such as promoting women's success, men taking childcare leave, and supporting LGBTQ+ and foreign national employees, we aim to be a rewarding company that values the personality and individuality of each employee with diverse backgrounds. Decisive factor for introducing Cradle The decisive factor for our company to introduce Cradle was the availability of practical teaching materials such as abundant seminar videos that easily allow learning of the specialized knowledge and know-how necessary for promoting DE&I. It was also attractive to have an environment where employees can continuously learn about a wide range of themes, providing access to the latest topics and case studies that are difficult for a single company to handle alone. In addition, we decided to introduce it because a flexible support system is in place that can be easily utilized in daily operations, allowing the promotion of DE&I across the entire organization without interruption. Sotetsu Hotel Management Co., Ltd. Corporate Management Headquarters Planning Department Overview of Sotetsu Hotel Management Co., Ltd. ・Name: Sotetsu Hotel Management Co., Ltd. ・Location: 2-9-14 Kitasaiwai, Nishi-ku, Yokohama City ・Representative: President Masamune Suzuki ・Established: July 14, 2017 ・Capital: 100 million yen ・Business content: Operation of accommodation-specialized hotels, partner hotel business ・Corporate site: https://sotetsu-hotelmanagement.co.jp/ We aim to build an innovation ecosystem that co-creates innovative businesses and services not only by relying on our own management resources and technologies but also by collaborating outside the company, increasing touchpoints with companies centering on startups. We will continue to work towards the realization of open innovation through co-creation with external partners.