How long will the government subsidy for electricity bills continue?

According to the article, it has been implemented intermittently for about 3 years since January 2023 and is nearing its end.

What percentage of consumers correctly understand the government subsidy?

The survey found that only 14% of consumers correctly understood the subsidy amount.

What are the main reasons for the lack of progress in switching electricity providers?

The main reasons cited are the complexity of the process and the lack of information on which power company would be the best fit.

Survey on Consumer Awareness of Government Electricity Bill Subsidies Conducted: Only 14% "Correctly Understand" the Benefits of Subsidies Lasting Approximately 3 Years; Nearly Half "Have Done Nothing" to Prepare for Post-Subsidy Period, Revealing Reality of Consumers with "Sense of Crisis but Unable to Act"

Published Apr 1, 2026 9:44 PM ・ Updated Jun 13, 2026 11:54 PM ・ 4 min read ・ Source: PR TIMES

A survey by Cracierge Co., Ltd. revealed that only 14% of consumers correctly understand the benefits of government electricity bill subsidies, which have lasted for about three years, and nearly half have not prepared for their termination, exposing a public feeling a crisis but unable to act.

Cracierge Co., Ltd. (Head office: Setagaya-ku, Tokyo; Representative Director: Shota Nakajima), which operates simulation services and information media related to living infrastructure such as electricity, gas, and internet lines, and provides support for contract switching, conducted a survey on consumer awareness of government electricity bill subsidies targeting 203 men and women aged 20 to 60 nationwide.

Since January 2023, the government has intermittently implemented electricity bill subsidies, including the "Electricity and Gas Price Volatility Mitigation Measures Project," a total of four times over approximately three years, with changes in names and subsidy amounts. This survey aimed to clarify consumers' recognition and understanding of these subsidies, and the actual state of their preparatory actions for after the subsidies end.

**[Survey Overview]** Survey period: March 2026 Target respondents: 203 men and women aged 20 to 60 nationwide (those who pay electricity bills) Survey method: Internet research by GMO Ask Survey organizer: Cracierge Co., Ltd.

**[Survey Results Summary]** Survey Result ①: 68% of people "know" about electricity bill subsidies. However, only 14% of the total correctly understood the subsidy amount. Survey Result ②: 41.8% of people who feel "affected by electricity bills" have "done nothing" for countermeasures. Survey Result ③: The biggest barriers preventing people from reviewing electricity providers are "troublesome procedures" and "not knowing which one suits them." This represents a dual barrier of information and psychology.

A summary of the survey overview, results, and detailed data is also available in the following PDF. ▶View survey summary ▶Detailed survey results

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Source: PR TIMES
Category: Survey
Organizations: GMO Ask

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