Colorful Palette ENCORE Launches New Business Providing In-House Developed Unity Platform for 3DCG Live Performances on Smartphones
Colorful Palette ENCORE Inc. has launched a new B2B business providing its proprietary Unity-based 3DCG live development platform. This system enables the creation of high-quality, real-time virtual concerts for smartphone applications independent of specific IPs.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 06:44 (91h 12m after Collected)
Colorful Palette ENCORE Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Nobunaga Ishikawa; hereinafter "the Company") will launch a new business providing its independently researched and developed 3DCG live development platform using Unity to various IPs, creating new live performances on smartphone apps.
With the vision of "Creating the 'best day of life' with passion and technology," the Company was established to produce top-quality XR live performances. Utilizing proprietary technologies such as the "Deep-Enhanced-Creative-Output-Engine (commonly known as DECO-Engine)" which realizes live-specific rendering, along with uncompromising planning and quality control that pursues the ultimate experience, we create the "best day of life" as a one-stop service.
[Inquiries and Coverage Contact Here]
■ Our Strengths and the New Business Using the Unity Development Platform
Our company has a 3DCG live production system that can provide one-stop planning, development, and event management on the day of the show for "distribution-type live performances" experienced within smartphone apps. Up until now, we have been building optimal environments starting from the worldview of IPs and "how characters should behave."
Now, we are launching a new business to provide the 3D live development platform we possess. This platform is our proprietary system for Unity-based applications using 3D character models. It is not a diversion of existing title systems but is designed as a "completely independent general-purpose platform" that can be seamlessly integrated into any environment without depending on specific IPs or apps. Optimized for real-time rendering on smartphones, it enables rich, high-quality expression while minimizing development load.
In this new business, which is completely independent from our existing live production business, we will promote production partnerships with IP content creators and companies deploying on smartphone apps. We aim to contribute to the further development of the entire 3DCG live domain beyond the boundaries of IPs and the continuous improvement of the quality of the live experiences we provide.
■ To IP Companies Considering 3DCG Live Production
We are looking for 3DCG live production partners to bring out the potential of IPs through the power of technology and deliver new excitement to fans. If you have the following needs, please consult with us:
- Looking for a partner who can handle everything from planning and production to operation of in-app 3DCG live performances.
- Considering improving the quality of existing 3DCG live performances or exploring new technological approaches.
- Want to hold interactive virtual events such as real-time distribution lives using IPs.
- Want to request technical R&D (research and development) or platform development for large-scale live performances.
[Inquiries and Coverage Contact Here]
■ Company Profile
Company Name: Colorful Palette ENCORE Inc.
HP: https://cp-encore.co.jp
SNS (X): https://x.com/CP_ENCORE
Location: Abema Towers, 40-1 Udagawacho, Shibuya-ku, Tokyo 150-0042
Business Details: Planning and development of live content
Related Companies: Colorful Palette Inc. / CyberAgent Inc.
CEO: Nobunaga Ishikawa
With the vision of "Creating the 'best day of life' with passion and technology," the Company was established to produce top-quality XR live performances. Utilizing proprietary technologies such as the "Deep-Enhanced-Creative-Output-Engine (commonly known as DECO-Engine)" which realizes live-specific rendering, along with uncompromising planning and quality control that pursues the ultimate experience, we create the "best day of life" as a one-stop service.
[Inquiries and Coverage Contact Here]
■ Our Strengths and the New Business Using the Unity Development Platform
Our company has a 3DCG live production system that can provide one-stop planning, development, and event management on the day of the show for "distribution-type live performances" experienced within smartphone apps. Up until now, we have been building optimal environments starting from the worldview of IPs and "how characters should behave."
Now, we are launching a new business to provide the 3D live development platform we possess. This platform is our proprietary system for Unity-based applications using 3D character models. It is not a diversion of existing title systems but is designed as a "completely independent general-purpose platform" that can be seamlessly integrated into any environment without depending on specific IPs or apps. Optimized for real-time rendering on smartphones, it enables rich, high-quality expression while minimizing development load.
In this new business, which is completely independent from our existing live production business, we will promote production partnerships with IP content creators and companies deploying on smartphone apps. We aim to contribute to the further development of the entire 3DCG live domain beyond the boundaries of IPs and the continuous improvement of the quality of the live experiences we provide.
■ To IP Companies Considering 3DCG Live Production
We are looking for 3DCG live production partners to bring out the potential of IPs through the power of technology and deliver new excitement to fans. If you have the following needs, please consult with us:
- Looking for a partner who can handle everything from planning and production to operation of in-app 3DCG live performances.
- Considering improving the quality of existing 3DCG live performances or exploring new technological approaches.
- Want to hold interactive virtual events such as real-time distribution lives using IPs.
- Want to request technical R&D (research and development) or platform development for large-scale live performances.
[Inquiries and Coverage Contact Here]
■ Company Profile
Company Name: Colorful Palette ENCORE Inc.
HP: https://cp-encore.co.jp
SNS (X): https://x.com/CP_ENCORE
Location: Abema Towers, 40-1 Udagawacho, Shibuya-ku, Tokyo 150-0042
Business Details: Planning and development of live content
Related Companies: Colorful Palette Inc. / CyberAgent Inc.
CEO: Nobunaga Ishikawa