[Ginza Cozy Corner] The Unbeatable Popular 'Strawberry Shortcake' Renewed! Enhanced Refreshing Sweetness & Integration of Sponge and Cream

Ginza Cozy Corner Co., Ltd. (President: Kazuhiko Shono, Chuo-ku, Tokyo) will launch the renewed 'Strawberry Shortcake' starting Friday, April 3, 2026, at fresh cake counters nationwide (*).

*Note: Fresh cakes are not available in Hokkaido, Kyushu, and certain prefectures including Fukui, Kyoto, Shiga, Tottori, Shimane, Yamaguchi, Ehime, and Kochi.

### Meltingly Soft, Lasting Happiness Ginza Cozy Corner's most popular item, the 'Strawberry Shortcake,' is getting a renewal.

In this update, the vanilla flavor used in the cream and sponge has been recalibrated. This results in a cleaner sweetness that highlights the natural flavors of the ingredients, allowing the milky richness and depth of the cream to shine through.

In a survey of 100 employees, the item 'I can taste the milkiness more clearly' scored significantly higher than the previous version. Feedback included comments like 'Excellent balance of strawberries, cream, and sponge' and 'The refreshing sweetness is just right,' resulting in a product that customers will truly enjoy.

Please enjoy the new 'Strawberry Shortcake' at the start of the new fiscal year.

### Renewal Points * Adjusted the vanilla flavor in both cream and sponge. * Created a cleaner sweetness with a pleasant aftertaste. * Highlighted the natural flavors of ingredients, increasing milkiness and richness in the cream. * Improved the 'oneness' where sponge and cream melt together simultaneously.

### Strawberry Shortcake Renewal Campaign **[Overview]** * **Prizes / Number of Winners:** * Prize A: Strawberry Shortcake Cushion / 20 winners (approx. 60 times the volume of the cake! Size: 31x35x39cm max). * Prize B: Madeleines (12pcs) / 50 winners. * W Chance Prize: Original Tumbler (340ml) / 50 winners (drawn from those who did not win A or B).

* **Application Conditions:** Apply with a receipt of 1,500 yen or more (tax incl.) including at least one Strawberry Shortcake. * **Receipt Period:** April 3 to April 30, 2026. * **Application Period:** April 3 to May 3 (Sun) 23:59, 2026. * **How to Apply:** Apply via the dedicated website. * **Winner Announcement:** Winners will be notified by prize shipment after a strict drawing.

### Product Details **Strawberry Shortcake** * **Price:** 550 yen (594 yen tax incl.) * **Sales:** Available year-round from April 3 (Fri). * **Features:** By reviewing the vanilla flavor balance, we achieved a refreshing sweetness and clean finish. The cream has enhanced milkiness, allowing the natural flavor of the ingredients to be felt more strongly. Using Ginza Cozy Corner's original flour, the fine and fluffy sponge is sandwiched with fresh strawberries and whipped cream containing Hokkaido dairy with rich depth. Enjoy the seamless integration as the cream and sponge melt together.