COUXU Entertainment and WIT COLLECTIVE Launch Joint Project "GLOOP" to Turn the World's "Undefined Culture" into Entertainment
COUXU Entertainment and WIT COLLECTIVE have launched "GLOOP," a new entertainment IP that uses AI to characterize global "cultural bugs." The first installment features top Philippine influencer Fumiya.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 09:34 (475h 55m after Collected)
COUXU Entertainment Co., Ltd. (Headquarters: Tokyo, President: Akihiko Omura), which handles overseas promotion of Japanese products and creator management, and WIT COLLECTIVE LLC. (Headquarters: Minato-ku, Tokyo, Representative CEO: Satoshi Oshima), which produces "heart-moving" entertainment utilizing generative AI technology, will launch a joint project "GLOOP", a culture-observing entertainment IP.
## 1. Background of the Project Launch
There are many "habits that cannot be fixed even if one wants to" and "indescribable cultural bugs" unique to each country around the world. The two companies launched this project with the desire to visualize these "undefined cultures" of each country through the power of entertainment, fostering a culture where people can laugh and forgive human quirks and contradictions that repeat themselves.
By combining WIT COLLECTIVE's high-quality AI video production technology and IP production capabilities with COUXU Entertainment's global promotional and business development capabilities, we will create a completely new entertainment IP that spans the globe.
## 2. Overview of the Joint Project "GLOOP"
Catchphrase: Giving names and love to nameless bugs.
"GLOOP" is a culture-observing entertainment IP that visualizes relatable moments and "helpless quirks" from around the world as "bug characters," creating an encyclopedia as influencers from various countries name them.
It is developed in the form of 1-minute short animations per episode. The protagonist, a YouTuber, discovers and names "relatable bug characters" hiding in everyday life, turning them into badges and registering them in an encyclopedia. We deliver unique content positioned midway between entertainment and documentary.
## 3. Roles and Strengths of Both Companies in the Project
In this project, both companies will take on the following roles and drive the IP forward with a powerful partnership.
WIT COLLECTIVE LLC.
Concept design, character development, AI short anime production, IP management, overall supervision
COUXU Entertainment Co., Ltd.
Product placement, corporate partnerships, global expansion strategy, SNS management
## 4. Phase 1 Rollout: Short Anime Distribution Featuring Top Philippine Influencer "Fumiya"
As the first phase of this project, YouTube channel subscribers 22...
## 1. Background of the Project Launch
There are many "habits that cannot be fixed even if one wants to" and "indescribable cultural bugs" unique to each country around the world. The two companies launched this project with the desire to visualize these "undefined cultures" of each country through the power of entertainment, fostering a culture where people can laugh and forgive human quirks and contradictions that repeat themselves.
By combining WIT COLLECTIVE's high-quality AI video production technology and IP production capabilities with COUXU Entertainment's global promotional and business development capabilities, we will create a completely new entertainment IP that spans the globe.
## 2. Overview of the Joint Project "GLOOP"
Catchphrase: Giving names and love to nameless bugs.
"GLOOP" is a culture-observing entertainment IP that visualizes relatable moments and "helpless quirks" from around the world as "bug characters," creating an encyclopedia as influencers from various countries name them.
It is developed in the form of 1-minute short animations per episode. The protagonist, a YouTuber, discovers and names "relatable bug characters" hiding in everyday life, turning them into badges and registering them in an encyclopedia. We deliver unique content positioned midway between entertainment and documentary.
## 3. Roles and Strengths of Both Companies in the Project
In this project, both companies will take on the following roles and drive the IP forward with a powerful partnership.
WIT COLLECTIVE LLC.
Concept design, character development, AI short anime production, IP management, overall supervision
COUXU Entertainment Co., Ltd.
Product placement, corporate partnerships, global expansion strategy, SNS management
## 4. Phase 1 Rollout: Short Anime Distribution Featuring Top Philippine Influencer "Fumiya"
As the first phase of this project, YouTube channel subscribers 22...