Coupa, Sumitomo Mitsui Card, and Visa Collaborate on Digitalization of B2B Payments, Launching JPY-Compatible 'Coupa Virtual Card' in Japan
Coupa, Sumitomo Mitsui Card, and Visa are collaborating to roll out the JPY-compatible "Coupa Virtual Card." This virtual card solution aims to digitalize B2B payments and optimize corporate spend management.
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- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:21 (127h 50m after Collected)
Coupa K.K. (Pronunciation: Koopa, Headquarters: Minato-ku, Tokyo, President: Koichiro Sorimachi, hereinafter: "Coupa"), Sumitomo Mitsui Card Co., Ltd. (Headquarters: Koto-ku, Tokyo, Representative Director, President & CEO: Yukihiko Onishi, hereinafter: "Sumitomo Mitsui Card"), and Visa Worldwide Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director & President: Stephen Kehoe, hereinafter: "Visa") announced the launch of the payment solution "Coupa Virtual Card" in Japan.
This initiative is realized by utilizing the "Visa Virtual Card Solution" provided by the Visa Group as the technological foundation, with Sumitomo Mitsui Card handling credit card issuance operations, and Coupa providing a cutting-edge platform for autonomous spend management that optimizes corporate spending with the power of AI.
Furthermore, this is an advanced initiative utilizing a JPY-compatible payment scheme in collaboration with a domestic financial institution (Sumitomo Mitsui Card), and marks a groundbreaking attempt to innovate B2B payments optimized for Japanese business customs.
Through this initiative, the three companies will contribute to streamlining payment operations, strengthening governance, and improving cash flow for Japanese companies.
Coupa is a global leader providing a cutting-edge platform for autonomous spend management, utilized by over 3,200 companies worldwide, which optimizes corporate spending with the power of AI. Based on $9.5 trillion in spend data and a buyer-supplier network of over 10 million companies, it supports the enhancement of corporate value through spend optimization, risk reduction, and business automation.
In recent years, as corporate activities become more complex and the importance of cost management increases, traditional manual purchasing management using multiple systems has faced issues such as inefficient processes and cumbersome expense settlements. Against this backdrop, the introduction of purchasing management systems has attracted attention, and "Coupa" in particular is chosen by many companies for its ability to automate and centralize the purchasing process, speed up approval flows, and streamline expense settlements, thereby reducing operational burdens, enabling accurate data management, and reducing costs. In addition, currently in Japan, laws and initiatives are being strengthened to build a fair trading environment and promote the digitalization of B2B payments, such as the "abolition of the use of promissory notes targeted for FY2026" promoted by the Ministry of Economy, Trade and Industry and the Japanese Bankers Association. Under these circumstances, expectations for the "Coupa Virtual Card" are rising as an alternative to traditional bank transfers and promissory notes.
The "Coupa Virtual Card" is part of the "Coupa Pay" portfolio provided by Coupa, instantly issuing "single-use" or "restricted-use" virtual card numbers for B2B payments. It globally supports payments in about 200 countries and over 140 currencies, and has also earned a leader evaluation in the IDC MarketScape for Worldwide Embedded Payment Applications 2024–2025 Vendor Assessment (doc #US51793524, December 2024).
Through this collaboration between Coupa, Sumitomo Mitsui Card, and Visa, this global standard technology will become seamlessly available for transactions in Japanese Yen.
The introduction of the Coupa Virtual Card brings business value beyond mere efficiency to both buyers (ordering side) and suppliers (receiving side).
Benefits for Buyer Companies
- Operational Rationalization: Automates invoice and payment reconciliation, reducing manual work.
- Governance and Security: Reduces out-of-pocket expense settlements and visualizes spending through pre-approved payments. Eliminates fraud risks with "single-use" or "restricted-use" virtual cards.
- Cash Flow Improvement: Utilizes payment grace periods through card payments to streamline working capital.
Benefits for Supplier Companies
- Shortened Receipt Cycle: Enables earlier cash conversion compared to traditional bank transfers.
- Relationship Building with Buyers: Captures buyer needs through diversification of payment methods, retains existing customers, and develops new customers.
Coupa, Sumitomo Mitsui Card, and Visa will continue to contribute to strengthening corporate governance and improving convenience through the promotion and popularization of B2B payment digitalization.
Webinar regarding this collaboration is planned.
This initiative is realized by utilizing the "Visa Virtual Card Solution" provided by the Visa Group as the technological foundation, with Sumitomo Mitsui Card handling credit card issuance operations, and Coupa providing a cutting-edge platform for autonomous spend management that optimizes corporate spending with the power of AI.
Furthermore, this is an advanced initiative utilizing a JPY-compatible payment scheme in collaboration with a domestic financial institution (Sumitomo Mitsui Card), and marks a groundbreaking attempt to innovate B2B payments optimized for Japanese business customs.
Through this initiative, the three companies will contribute to streamlining payment operations, strengthening governance, and improving cash flow for Japanese companies.
Coupa is a global leader providing a cutting-edge platform for autonomous spend management, utilized by over 3,200 companies worldwide, which optimizes corporate spending with the power of AI. Based on $9.5 trillion in spend data and a buyer-supplier network of over 10 million companies, it supports the enhancement of corporate value through spend optimization, risk reduction, and business automation.
In recent years, as corporate activities become more complex and the importance of cost management increases, traditional manual purchasing management using multiple systems has faced issues such as inefficient processes and cumbersome expense settlements. Against this backdrop, the introduction of purchasing management systems has attracted attention, and "Coupa" in particular is chosen by many companies for its ability to automate and centralize the purchasing process, speed up approval flows, and streamline expense settlements, thereby reducing operational burdens, enabling accurate data management, and reducing costs. In addition, currently in Japan, laws and initiatives are being strengthened to build a fair trading environment and promote the digitalization of B2B payments, such as the "abolition of the use of promissory notes targeted for FY2026" promoted by the Ministry of Economy, Trade and Industry and the Japanese Bankers Association. Under these circumstances, expectations for the "Coupa Virtual Card" are rising as an alternative to traditional bank transfers and promissory notes.
The "Coupa Virtual Card" is part of the "Coupa Pay" portfolio provided by Coupa, instantly issuing "single-use" or "restricted-use" virtual card numbers for B2B payments. It globally supports payments in about 200 countries and over 140 currencies, and has also earned a leader evaluation in the IDC MarketScape for Worldwide Embedded Payment Applications 2024–2025 Vendor Assessment (doc #US51793524, December 2024).
Through this collaboration between Coupa, Sumitomo Mitsui Card, and Visa, this global standard technology will become seamlessly available for transactions in Japanese Yen.
The introduction of the Coupa Virtual Card brings business value beyond mere efficiency to both buyers (ordering side) and suppliers (receiving side).
Benefits for Buyer Companies
- Operational Rationalization: Automates invoice and payment reconciliation, reducing manual work.
- Governance and Security: Reduces out-of-pocket expense settlements and visualizes spending through pre-approved payments. Eliminates fraud risks with "single-use" or "restricted-use" virtual cards.
- Cash Flow Improvement: Utilizes payment grace periods through card payments to streamline working capital.
Benefits for Supplier Companies
- Shortened Receipt Cycle: Enables earlier cash conversion compared to traditional bank transfers.
- Relationship Building with Buyers: Captures buyer needs through diversification of payment methods, retains existing customers, and develops new customers.
Coupa, Sumitomo Mitsui Card, and Visa will continue to contribute to strengthening corporate governance and improving convenience through the promotion and popularization of B2B payment digitalization.
Webinar regarding this collaboration is planned.