Sanyo SC Kaihatsu Launches Introduction of "ShopCounter Enterprise" Leasing DX System for Commercial Facilities
Sanyo SC Kaihatsu has introduced "ShopCounter Enterprise," a leasing DX system for commercial facilities provided by COUNTERWORKS. This aims to expand online tenant recruitment channels and centralize tenant information for improved operational efficiency.
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- 📰 Published: May 11, 2026 at 23:00
- 🔍 Collected: May 11, 2026 at 14:31
- 🤖 AI Analyzed: May 11, 2026 at 15:25 (53 min after Collected)
We are pleased to announce that "ShopCounter Enterprise," a leasing (※) DX system for commercial facilities provided by COUNTERWORKS Co., Ltd. (Head office: Shinagawa-ku, Tokyo; CEO: Naoki Sanbe; hereinafter "COUNTERWORKS"), has been introduced by Sanyo SC Kaihatsu Co., Ltd. (Head office: Okayama-shi, Okayama; President: Tomoaki Fukuda), which operates "Okayama Ichibangai" and "Sun-ste" facilities.
※ Leasing: Tenant attraction and recruitment operations by commercial facilities.
**Background of Introduction**
As a member of the JR West Group, Sanyo SC Kaihatsu is responsible for the development, management, and operation of commercial facilities such as "Okayama Ichibangai" and "Sun-ste" adjacent to key stations in the Okayama, Kurashiki, and Fukuyama areas, supporting the vibrancy and convenience of the region centered around the stations.
In its leasing activities, the company primarily communicated with tenants who had a proven track record of opening stores in SCs, mainly through human networks, and felt the need to expand its channels. Furthermore, in terms of management, tenant and negotiation information was not centralized, making it difficult to accumulate and utilize information, thus requiring the establishment of a robust infrastructure.
**Goals with the Introduction of ShopCounter Enterprise**
With this introduction, Sanyo SC Kaihatsu will establish a dedicated tenant recruitment website and streamline the online tenant application process. This will allow the company to develop channels for connecting with a wider range of businesses, including local operators and those with limited experience in station building operations, in addition to its traditional human networks, aiming to expand engagement in both permanent and event spaces. The target facilities are the four locations: "Okayama Ichibangai," "Sun-ste Okayama," "Sun-ste Kurashiki," and "Sun-ste Fukuyama," with inquiries for both permanent and event spaces expected to be available from the outset.
In conjunction, by utilizing the management functions of "ShopCounter Enterprise," tenant information, space information, and negotiation information will be centralized across all facilities. By digitalizing this information through various functions related to event and permanent spaces, the previously fragmented data will be organized, transforming it into an operational foundation that can be utilized for future recruitment activities, condition adjustments, and tenant support.
COUNTERWORKS plans to continue deepening its collaboration with various JR Group companies, promoting the development of leasing infrastructure tailored to the characteristics of each commercial facility, and driving further adoption within the group.
**Comment from the Introducing Company**
Mr. Koki Nakagawa, Sales Planning 2nd Section, Sales Department, and SC Development Project, Sanyo SC Kaihatsu Co., Ltd.
"We are introducing ShopCounter Enterprise with the aim of expanding our leasing activity channels and improving operational efficiency through information centralization. In our leasing activities, we wanted to further increase leasing opportunities and engage with a wider range of tenants, including local businesses and those with relatively little experience in station building operations, to promote regional appeal and expand purchasing opportunities and value offered.
However, many businesses felt a high barrier to opening stores in JR station buildings, and we observed cases where sufficient engagement had not been established. Moreover, relying solely on individual responses from each facility manager inevitably led to a plateau in the number of approaches, increasing the need for new channels. By utilizing ShopCounter Enterprise to create an environment where inquiries can be made easily, we aim to solve these challenges.
Furthermore, for tenants who find it difficult to open permanent stores in regional cities, we expect this system to serve as a channel for them to challenge themselves with event-based pop-up stores. Through this, our company aims to create freshness and disseminate new trends.
Currently, we are renovating the 'Harechika Hiroba' event space in Okayama Ichibangai. We plan to refresh the sales environment to make it easier for businesses to operate, and this introduction further supports these efforts.
Regarding information management, we previously used multiple tools, and we struggled with internal communication as we had to cross-reference multiple tools to share and retrieve information. By centralizing the previously dispersed information in ShopCounter Enterprise, we aim to facilitate smoother sales activities."
**▼ Screen Image of "Okayama Ichibangai, Sun-ste Okayama, Kurashiki, Fukuyama POPUP and Permanent Store Recruitment Site (Sanyo SC Kaihatsu Co., Ltd.)"**
URL: https://space.sun-ste.com/about
**■ Contact for Introduction Consideration**
If you are interested in "ShopCounter Enterprise" or "DX promotion in commercial facilities," please contact us below. We will send you materials explaining the details of the service, such as specific functions and implementation schedule.
https://shopcou
※ Leasing: Tenant attraction and recruitment operations by commercial facilities.
**Background of Introduction**
As a member of the JR West Group, Sanyo SC Kaihatsu is responsible for the development, management, and operation of commercial facilities such as "Okayama Ichibangai" and "Sun-ste" adjacent to key stations in the Okayama, Kurashiki, and Fukuyama areas, supporting the vibrancy and convenience of the region centered around the stations.
In its leasing activities, the company primarily communicated with tenants who had a proven track record of opening stores in SCs, mainly through human networks, and felt the need to expand its channels. Furthermore, in terms of management, tenant and negotiation information was not centralized, making it difficult to accumulate and utilize information, thus requiring the establishment of a robust infrastructure.
**Goals with the Introduction of ShopCounter Enterprise**
With this introduction, Sanyo SC Kaihatsu will establish a dedicated tenant recruitment website and streamline the online tenant application process. This will allow the company to develop channels for connecting with a wider range of businesses, including local operators and those with limited experience in station building operations, in addition to its traditional human networks, aiming to expand engagement in both permanent and event spaces. The target facilities are the four locations: "Okayama Ichibangai," "Sun-ste Okayama," "Sun-ste Kurashiki," and "Sun-ste Fukuyama," with inquiries for both permanent and event spaces expected to be available from the outset.
In conjunction, by utilizing the management functions of "ShopCounter Enterprise," tenant information, space information, and negotiation information will be centralized across all facilities. By digitalizing this information through various functions related to event and permanent spaces, the previously fragmented data will be organized, transforming it into an operational foundation that can be utilized for future recruitment activities, condition adjustments, and tenant support.
COUNTERWORKS plans to continue deepening its collaboration with various JR Group companies, promoting the development of leasing infrastructure tailored to the characteristics of each commercial facility, and driving further adoption within the group.
**Comment from the Introducing Company**
Mr. Koki Nakagawa, Sales Planning 2nd Section, Sales Department, and SC Development Project, Sanyo SC Kaihatsu Co., Ltd.
"We are introducing ShopCounter Enterprise with the aim of expanding our leasing activity channels and improving operational efficiency through information centralization. In our leasing activities, we wanted to further increase leasing opportunities and engage with a wider range of tenants, including local businesses and those with relatively little experience in station building operations, to promote regional appeal and expand purchasing opportunities and value offered.
However, many businesses felt a high barrier to opening stores in JR station buildings, and we observed cases where sufficient engagement had not been established. Moreover, relying solely on individual responses from each facility manager inevitably led to a plateau in the number of approaches, increasing the need for new channels. By utilizing ShopCounter Enterprise to create an environment where inquiries can be made easily, we aim to solve these challenges.
Furthermore, for tenants who find it difficult to open permanent stores in regional cities, we expect this system to serve as a channel for them to challenge themselves with event-based pop-up stores. Through this, our company aims to create freshness and disseminate new trends.
Currently, we are renovating the 'Harechika Hiroba' event space in Okayama Ichibangai. We plan to refresh the sales environment to make it easier for businesses to operate, and this introduction further supports these efforts.
Regarding information management, we previously used multiple tools, and we struggled with internal communication as we had to cross-reference multiple tools to share and retrieve information. By centralizing the previously dispersed information in ShopCounter Enterprise, we aim to facilitate smoother sales activities."
**▼ Screen Image of "Okayama Ichibangai, Sun-ste Okayama, Kurashiki, Fukuyama POPUP and Permanent Store Recruitment Site (Sanyo SC Kaihatsu Co., Ltd.)"**
URL: https://space.sun-ste.com/about
**■ Contact for Introduction Consideration**
If you are interested in "ShopCounter Enterprise" or "DX promotion in commercial facilities," please contact us below. We will send you materials explaining the details of the service, such as specific functions and implementation schedule.
https://shopcou