Aeon Hokkaido Begins Implementing "Shop Counter Enterprise" Leasing DX System for Commercial Facilities
COUNTERWORKS Inc.'s "Shop Counter Enterprise," a leasing DX system for commercial facilities, has been adopted by Aeon Hokkaido. This aims to expand Aeon Hokkaido's real estate business revenue and improve operational efficiency by digitizing tenant attraction.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 22:00
- 🔍 Collected: April 8, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 16:02 (290h 31m after Collected)
COUNTERWORKS Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director CEO: Naoki Sampei; hereinafter "COUNTERWORKS") is pleased to announce that its "Shop Counter Enterprise" leasing (※) DX system for commercial facilities has been adopted by Aeon Hokkaido Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director President: Hideki Aoyagi), which operates "Aeon" and "MaxValu" stores in Hokkaido.
※Leasing: Tenant attraction and recruitment operations by commercial facilities
## Background of Introduction
Aeon Hokkaido is an Aeon Group company that operates general retail businesses in Hokkaido. As of April 2026, it operates 183 stores (breakdown: 47 Aeon/Aeon Supercenter stores, 64 MaxValu/Food Center stores, 26 The Big stores, 45 My Basket stores, and 1 Aeon Bike store). It meets a wide range of lifestyle needs by operating general merchandise stores like "Aeon" and "Aeon Supercenter" that support local communities, food supermarkets like "MaxValu" that offer daily groceries and necessities, and discount stores like "The Big" that advocate everyday low prices.
Aeon Hokkaido had set a goal of expanding revenue in its real estate business, including temporary and fixed-term leases. In addition to expanding temporary event operations, improving the vacancy rate of permanent spaces was also a critical issue. Operationally, communication among agencies, stores, and headquarters relied on Excel, personal emails, and phone calls, with headquarters acting as the coordination hub. Furthermore, in permanent leasing, there was room for improvement in how space information was presented, the recruitment process, and the accumulation and utilization of inquiry information. There was a need to establish a foundation to redirect leasing department resources towards more strategic sales activities and revenue-enhancing measures. Although they had also been working on creating their own recruitment website, there was still room for improvement in terms of ease of information updates and the accumulation and utilization of inquiry information.
## Goals with the Introduction of Shop Counter Enterprise
Against this backdrop, through the introduction of "Shop Counter Enterprise," Aeon Hokkaido intends to elevate its real estate business from individual responses per facility to a company-wide revenue base. By organizing information on temporary event spaces and permanent spaces and expanding contact points with prospective tenants, they aim to create new sales opportunities. Concurrently, by accumulating and utilizing information from initial consultations to implementation, they will enhance the accuracy of proposals and condition design tailored to the characteristics of each facility, aiming for continuous revenue expansion.
Operationally, they will start utilizing their unique recruitment website for 45 facilities, including shopping centers and GMS stores. They will progressively digitize the dissemination of recruitment information for temporary and permanent spaces, inquiry reception, and case progress management. By establishing a system where stores make acceptance decisions and schedule confirmations, and headquarters provides appropriate support while overseeing the overall situation, they aim for an operation where the field and headquarters can each fulfill their roles effectively.
Moving forward, based on this system, they will work on cultivating new business partners and improving vacancy rates through strengthened permanent leasing, with an eye towards expanding to other Aeon Hokkaido business formats.
## Comment from the Adopting Company
Jun Aiso, Department Manager, Leasing Department, SC Business Division, Developer Headquarters, Aeon Hokkaido Co., Ltd.
※Leasing: Tenant attraction and recruitment operations by commercial facilities
## Background of Introduction
Aeon Hokkaido is an Aeon Group company that operates general retail businesses in Hokkaido. As of April 2026, it operates 183 stores (breakdown: 47 Aeon/Aeon Supercenter stores, 64 MaxValu/Food Center stores, 26 The Big stores, 45 My Basket stores, and 1 Aeon Bike store). It meets a wide range of lifestyle needs by operating general merchandise stores like "Aeon" and "Aeon Supercenter" that support local communities, food supermarkets like "MaxValu" that offer daily groceries and necessities, and discount stores like "The Big" that advocate everyday low prices.
Aeon Hokkaido had set a goal of expanding revenue in its real estate business, including temporary and fixed-term leases. In addition to expanding temporary event operations, improving the vacancy rate of permanent spaces was also a critical issue. Operationally, communication among agencies, stores, and headquarters relied on Excel, personal emails, and phone calls, with headquarters acting as the coordination hub. Furthermore, in permanent leasing, there was room for improvement in how space information was presented, the recruitment process, and the accumulation and utilization of inquiry information. There was a need to establish a foundation to redirect leasing department resources towards more strategic sales activities and revenue-enhancing measures. Although they had also been working on creating their own recruitment website, there was still room for improvement in terms of ease of information updates and the accumulation and utilization of inquiry information.
## Goals with the Introduction of Shop Counter Enterprise
Against this backdrop, through the introduction of "Shop Counter Enterprise," Aeon Hokkaido intends to elevate its real estate business from individual responses per facility to a company-wide revenue base. By organizing information on temporary event spaces and permanent spaces and expanding contact points with prospective tenants, they aim to create new sales opportunities. Concurrently, by accumulating and utilizing information from initial consultations to implementation, they will enhance the accuracy of proposals and condition design tailored to the characteristics of each facility, aiming for continuous revenue expansion.
Operationally, they will start utilizing their unique recruitment website for 45 facilities, including shopping centers and GMS stores. They will progressively digitize the dissemination of recruitment information for temporary and permanent spaces, inquiry reception, and case progress management. By establishing a system where stores make acceptance decisions and schedule confirmations, and headquarters provides appropriate support while overseeing the overall situation, they aim for an operation where the field and headquarters can each fulfill their roles effectively.
Moving forward, based on this system, they will work on cultivating new business partners and improving vacancy rates through strengthened permanent leasing, with an eye towards expanding to other Aeon Hokkaido business formats.
## Comment from the Adopting Company
Jun Aiso, Department Manager, Leasing Department, SC Business Division, Developer Headquarters, Aeon Hokkaido Co., Ltd.