Beisia Begins Adopting 'Shop Counter Enterprise' Leasing DX System for Commercial Facilities
COUNTERWORKS' 'Shop Counter Enterprise,' a DX system for commercial facility leasing, has been adopted by Beisia, a supermarket chain. This aims to expand event revenue and streamline operations for Beisia, establishing a sustainable operational system.
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- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
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COUNTERWORKS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director CEO: Naoki Sampei; hereinafter "COUNTERWORKS") announces that "Shop Counter Enterprise," a DX system for commercial facilities leasing (*), provided by the company, will be introduced by Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture; Representative Director President: Takahito Aiki), which operates supermarkets.
*Leasing: Tenant attraction and recruitment operations by commercial facilities
## Background of Introduction
Beisia operates 138 supermarkets in 1 metropolitan area and 14 prefectures, supporting the daily lives of local customers with the corporate philosophy of "better quality at lower prices." Its characteristic features include a wide selection of essential daily products, mainly food, store development from the consumer's perspective, and community-rooted store operations. In addition to enhancing daily shopping convenience, Beisia also plays a role as an infrastructure supporting local communities, continuously working to create diverse reasons for customers to visit and improve store value.
While Beisia intends to increase store revenue through temporary events, leasing operational management has primarily relied on Excel. Coupled with the large number of target sections, this situation easily led to information management becoming individualized and a risk of missed responses. Furthermore, within a limited personnel system, increasing the number of events tended to lead to increased operational load, making it difficult to achieve both expanded revenue and sustainable operations. Moreover, existing recruitment channels had limitations in creating contact points with new businesses, including those in food, merchandise sales, and sales promotion areas, necessitating a mechanism to enable encounters with a wider range of exhibitors.
## Goals with the Introduction of Shop Counter Enterprise
Against this backdrop, through the introduction of "Shop Counter Enterprise," Beisia aims to achieve both expanded event revenue and standardized operations, while building a sustainable operational system that does not rely too heavily on manpower. By visualizing recruitment status, inquiry details, and operational results, and continuously improving to enhance the reproducibility of results, as well as establishing a foundation for accumulating and utilizing recruitment projects and exhibitor information, Beisia will connect this to future store development and tenant attraction policy decisions. This will enable the realization of both improved profitability and enhanced store appeal.
Initially, the introduction will start with 7 stores, and while proceeding with the launch of a proprietary recruitment site, operational flows such as tenant recruitment, inquiry reception, schedule adjustment, and application management will be sequentially integrated. This will establish a system where both headquarters and individual stores can easily grasp the situation, and verification for future expansion will proceed. Furthermore, for the introduction, COUNTERWORKS' dedicated consultants will provide accompanying support from initial design to operational establishment and outcome creation, thereby achieving operational improvements and profitability enhancements in a short period.
## Comment from the Introducing Company
Naoki Takahashi, Leasing Department, Beisia Co., Ltd.
At our company, we position temporary events not merely as securing non-operating revenue, but as important initiatives that offer customers new discoveries and reasons to visit. However, until now, recruitment, adjustment, and management tasks tended to be handled individually, presenting challenges in standardizing operations and expanding contact points with new businesses. This time, Shop Counter Enterprise was introduced...
*Leasing: Tenant attraction and recruitment operations by commercial facilities
## Background of Introduction
Beisia operates 138 supermarkets in 1 metropolitan area and 14 prefectures, supporting the daily lives of local customers with the corporate philosophy of "better quality at lower prices." Its characteristic features include a wide selection of essential daily products, mainly food, store development from the consumer's perspective, and community-rooted store operations. In addition to enhancing daily shopping convenience, Beisia also plays a role as an infrastructure supporting local communities, continuously working to create diverse reasons for customers to visit and improve store value.
While Beisia intends to increase store revenue through temporary events, leasing operational management has primarily relied on Excel. Coupled with the large number of target sections, this situation easily led to information management becoming individualized and a risk of missed responses. Furthermore, within a limited personnel system, increasing the number of events tended to lead to increased operational load, making it difficult to achieve both expanded revenue and sustainable operations. Moreover, existing recruitment channels had limitations in creating contact points with new businesses, including those in food, merchandise sales, and sales promotion areas, necessitating a mechanism to enable encounters with a wider range of exhibitors.
## Goals with the Introduction of Shop Counter Enterprise
Against this backdrop, through the introduction of "Shop Counter Enterprise," Beisia aims to achieve both expanded event revenue and standardized operations, while building a sustainable operational system that does not rely too heavily on manpower. By visualizing recruitment status, inquiry details, and operational results, and continuously improving to enhance the reproducibility of results, as well as establishing a foundation for accumulating and utilizing recruitment projects and exhibitor information, Beisia will connect this to future store development and tenant attraction policy decisions. This will enable the realization of both improved profitability and enhanced store appeal.
Initially, the introduction will start with 7 stores, and while proceeding with the launch of a proprietary recruitment site, operational flows such as tenant recruitment, inquiry reception, schedule adjustment, and application management will be sequentially integrated. This will establish a system where both headquarters and individual stores can easily grasp the situation, and verification for future expansion will proceed. Furthermore, for the introduction, COUNTERWORKS' dedicated consultants will provide accompanying support from initial design to operational establishment and outcome creation, thereby achieving operational improvements and profitability enhancements in a short period.
## Comment from the Introducing Company
Naoki Takahashi, Leasing Department, Beisia Co., Ltd.
At our company, we position temporary events not merely as securing non-operating revenue, but as important initiatives that offer customers new discoveries and reasons to visit. However, until now, recruitment, adjustment, and management tasks tended to be handled individually, presenting challenges in standardizing operations and expanding contact points with new businesses. This time, Shop Counter Enterprise was introduced...