Tobu Group Begins Introduction of Leasing DX System "Shop Counter Enterprise" for Commercial Facilities
COUNTERWORKS Inc. has announced that its "Shop Counter Enterprise" leasing DX system has been introduced by the Tobu Group, a conglomerate centered around Tobu Railway. This move aims to unify tenant recruitment and management processes across Tobu's commercial facilities, including Tokyo Solamachi. The system is expected to enhance operational efficiency and improve tenant attraction through a new dedicated recruitment website.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:29 (370h 41m after Collected)
Challenges in Leasing for the Tobu Group
The Tobu Group, centered around Tobu Railway, operates businesses in various fields such as leisure, real estate, and distribution. They manage highly attractive commercial facilities, including "Tokyo Solamachi," located within Tokyo Skytree Town and featuring over 300 stores, as well as station-connected facilities like "VARIE" and "EQUiA" along the Tobu lines.
In addition to the above, the Tobu Group also conducted event operations in areas such as station premises, but each facility's representative managed customer and schedule management. Furthermore, in leasing, each facility's representative actively recruited tenants, necessitating the sharing of skills and increased efficiency.
Goals to be Achieved by Introducing Shop Counter Enterprise
In light of this, by introducing "Shop Counter Enterprise," they aim to establish a system where anyone can smoothly conduct event operations by unifying the foundation for customer and schedule management among each representative and organizing the management structure as an organization. Additionally, by newly establishing a dedicated tenant recruitment website for the Tobu Group, they aim to not only strengthen customer attraction but also improve response quality after inquiries and the efficiency of leasing operations.
Furthermore, during this implementation, they provided support through professional services, including goal setting, organization of existing business flows, design of operational flows, and holding briefing sessions for each base and department. In particular, organizing tasks that could be standardized and those requiring individual handling, while considering the different operational rules across group companies, led to a smooth implementation.
Upon site launch, they will feature event spaces across 24 areas, including three facilities (Tokyo Solamachi, Shin-Koshigaya VARIE, Soka VARIE) and station premises managed by Tobu Railway, as well as permanent spaces. Going forward, they plan to gradually consider the utilization of additional functions such as sales reports and invoice issuance while monitoring the operational adoption.
Comments from Implementing Companies
Tobu Railway Co., Ltd. Life Service Creation Headquarters, Line Value Creation Division, Operations Department, Section Chief
Mr. Masashi Hayano
"At Tobu Group, the objectives and rules for event operations, as well as the systems of related departments, differ for each facility, so operations have been supported by the ingenuity of each site until now. Furthermore, with inquiry contact points dispersed across facilities and sections, there was a tendency for missed opportunities and a significant burden on individuals as the progress of operations was left to each representative. We felt the necessity to organize this across the group and establish a system that could be operated more sustainably. With the introduction of 'Shop Counter Enterprise' this time, we expect to make it easier to handle information across the group while respecting the characteristics of each facility, thus advancing leasing more smoothly."
▼ Screen image of the "Tobu Group Store Recruitment Site"
URL:https://space.tobu-equia.com/about
■Inquiries Regarding Implementation Consideration
For those interested in "Shop Counter Enterprise" or "DX Promotion in Commercial Facilities," please contact us below. We will send materials explaining the service in detail, including specific features and implementation schedules.
https://forms.gle/a5zMqXCayrtRoe8K8
■About Shop Counter Enterprise
This is a leasing DX system for commercial facilities. It provides a SaaS-based "Tenant Recruitment Site" where commercial facilities list their own spaces, and a "Sales Management System" that can manage inquiries, sales, tenant information, and space utilization. By continuously adding features and upgrading versions, it supports the efficiency and productivity improvement of tenant recruitment and management operations. Currently, it has been introduced in over 1,300 commercial facilities.
URL: https://shopcounter.jp/lp/enterprise
■About COUNTERWORKS Inc.
Company Name: COUNTERWORKS Inc.
Location: Gotanda TOC Building 8F, 7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Naoki Sampei, President & CEO
Business Description: Planning, development, and operation of "Shop Counter" and "Shop Counter Enterprise"
Capital: 654 million yen (including capital reserve)