Fukuoka Elementary School Students to Promote Local Companies' Appeal Worldwide with Robot They Programmed! Couleurs Establishes "Children's Public Relations Bureau"

※Our company supports April Dream, which aims to make April 1st a day to share dreams. This press release is the dream of Couleurs Co., Ltd.

Couleurs Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Mitsuhiko Kurihara), based in Fukuoka, will establish the "Children's Public Relations Bureau" where children learning programming will take center stage, promoting the appeal of local Fukuoka companies worldwide through handmade robots.

■ Why Establish the "Children's Public Relations Bureau"?

Our company's mission is "To make everyone involved smile." We operate a "Public Relations Business" that delivers corporate messages to the world, and an "Education Business" managing the robot programming school "Robo-Dan Edion Fukuoka Nishi School," which expands children's potential.

Although these two businesses may seem different at first glance, they share a common underlying sentiment: "Connecting society and people, and creating smiles." To realize the educational business concept of "Turning passion into learning, connecting with society" in its ultimate form, we conceived this project where children utilize their learned programming skills to convey the real appeal of local companies.

■ The Mechanism of the "Children's Public Relations Bureau"

In this bureau, children from elementary to junior high school will actively participate as "Appeal Dissemination Programmers."

Interviews and Planning: Children will visit local companies themselves to directly interview management about their passionate aspirations and the hidden charms of their products.

Robot Development and Programming: To most effectively convey a company's appeal, children will work in teams to program the robot's movements, voice, and display output for its presentation.

Global Dissemination: The completed "PR Robots" will perform at event venues and commercial facilities. With multilingual translation programs incorporated, they will transmit the companies' appeal from Fukuoka to the world.

■ Comment from Mitsuhiko Kurihara, Representative Director of Couleurs Co., Ltd.

The company name "Couleurs" (meaning colors in French) embodies our wish: "To create a company and society brimming with smiles, where diverse individuals gather and each person shines with their own unique color."

Children's free thinking and programming skills generate colorful appeals that adults might not imagine. Children experience joy and a sense of accomplishment ("I did it!") by connecting with society, and local company representatives smile as their company's appeal is conveyed. Furthermore, the local community members who witness these transmissions will also feel warmth.

Through the activities of this "Children's Public Relations Bureau," we sincerely hope to realize a warm future where all stakeholders involved with Couleurs, including customers, children, partner companies, and the local community, naturally become happy and smile.

■ About Couleurs Co., Ltd.

Based in Fukuoka, we are a company that paints new colors by connecting society and people through the power of public relations and education. We operate a public relations business that effectively communicates the messages of companies and brands, and the robot programming school "Robo-Dan Edion Fukuoka Nishi School" for preschoolers and elementary school students.

Company Name: Couleurs Co., Ltd.

Establishment Date: October 1, 2024

Representative: Mitsuhiko Kurihara, Representative Director

Location: 1-7-34 Kuskagoe, Chuo-ku, Fukuoka City, Fukuoka Prefecture, 810-0045

Business Activities: Public Relations Business (Consulting, PR Support), Education Business (Operation of Robot Programming School) Official Website: https://couleurs-jp.com/